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  1. David Day

    opinion Desktop.com is rebranding to Webtop.com? I don't understand how this is a good idea.

    Hello all, I was just reviewing the recent post from Domaingang news, "Desktop.com goes on sale as company rebrands itself to Webtop.com". The reason for the rebrand is supposedly to better align with their SaaS services. You can read more about the article here...
  2. David Day

    opinion Desktop.com is rebranding to Webtop.com? I don't understand how this is a good idea.

    Hello all, I was just reviewing the recent post from Domaingang news, "Desktop.com goes on sale as company rebrands itself to Webtop.com". The reason for the rebrand is supposedly to better align with their SaaS services. You can read more about the article here...
  3. Lox

    domains WooCommerce.com became Woo.com

    Woo.com is now the home for all things Woo: our platform, marketplace, agency program, partnerships, and more. Why Woo? Why now? “Woo” is how many loyal customers have referred to us for years. And now we’re leaning into that name for our company and brand. It’s a fun, punchy name that shows...
  4. Lox

    domains WooCommerce.com became Woo.com

    Woo.com is now the home for all things Woo: our platform, marketplace, agency program, partnerships, and more. Why Woo? Why now? “Woo” is how many loyal customers have referred to us for years. And now we’re leaning into that name for our company and brand. It’s a fun, punchy name that shows...
  5. HotKey

    events X.com --> Twitter rebrand

    Perhaps the biggest rebrand of our generation, Musk announced yesterday he was looking for a new X logo for Twitter and could implement it as soon as today. It will be interesting because the blue bird has always been synonymous with Twitter. It will take some getting used to a new logo, but...
  6. HotKey

    events X.com --> Twitter rebrand

    Perhaps the biggest rebrand of our generation, Musk announced yesterday he was looking for a new X logo for Twitter and could implement it as soon as today. It will be interesting because the blue bird has always been synonymous with Twitter. It will take some getting used to a new logo, but...
  7. Lox

    branding Everywhere You Look Companies Are Rebranding - But Why?

    Forbes ... Business runs at the speed of change in today's marketplace. And an increasing number of companies, organizations and institutions are changing up their brands to gain a competitive advantage. They are showing a greater willingness to rebrand, embrace a new name, and take on the work...
  8. Lox

    branding Everywhere You Look Companies Are Rebranding - But Why?

    Forbes ... Business runs at the speed of change in today's marketplace. And an increasing number of companies, organizations and institutions are changing up their brands to gain a competitive advantage. They are showing a greater willingness to rebrand, embrace a new name, and take on the work...
  9. Lox

    domains How Some BC and NFT Projects are Rebranding

    As the bear market bites, crypto projects are abandoning terms like NFTs and Web3. Here's how branding experts think they should weather the storm. It’s the technology that dare not speak its name. Are you looking for NFTs on Reddit or Instagram? You’ll have much better luck searching for...
  10. Lox

    domains How Some BC and NFT Projects are Rebranding

    As the bear market bites, crypto projects are abandoning terms like NFTs and Web3. Here's how branding experts think they should weather the storm. It’s the technology that dare not speak its name. Are you looking for NFTs on Reddit or Instagram? You’ll have much better luck searching for...
  11. Lox

    branding The rise of corporate rebranding

    Between the lines: To remain competitive and keep up with the pace of business transformation, brands typically need a refresh in voice or appearance every five to 10 years, advise Lippincott brand strategists. "Companies often need a visible marker of change. Sometimes that can mean...
  12. Lox

    branding The rise of corporate rebranding

    Between the lines: To remain competitive and keep up with the pace of business transformation, brands typically need a refresh in voice or appearance every five to 10 years, advise Lippincott brand strategists. "Companies often need a visible marker of change. Sometimes that can mean...
  13. NickB

    information ScottsCheapFlights.com upgrades to Going.com

    "Scott’s Cheap Flights, a travel company that started as a newsletter about discounted flight alerts, is moving from ScottsCheapFlights.com to Going.com." "The company explained the rebranding process on its new site."...
  14. NickB

    information ScottsCheapFlights.com upgrades to Going.com

    "Scott’s Cheap Flights, a travel company that started as a newsletter about discounted flight alerts, is moving from ScottsCheapFlights.com to Going.com." "The company explained the rebranding process on its new site."...
  15. NickB

    news Crypto Startup Wins Cybersquatting Dispute Against Deloitte, But Will Still Rebrand

    "Crypto startup “Don't Know Your Customer” has won a decision in its favor in an intellectual property dispute against Deloitte. The startup which provides an anonymous funding service is now rebranding although Deloitte’s cybersquatting complaint was denied...
  16. NickB

    news Crypto Startup Wins Cybersquatting Dispute Against Deloitte, But Will Still Rebrand

    "Crypto startup “Don't Know Your Customer” has won a decision in its favor in an intellectual property dispute against Deloitte. The startup which provides an anonymous funding service is now rebranding although Deloitte’s cybersquatting complaint was denied...
  17. James Iles

    information Top Topics: Have You Noticed a Large Increase in Sales?; Disney Uses Go.com, But for How Much Longer?...

    In this week's Top Topics, we look at Disney's use of the Go.com domain name, and we discuss illiquidity in domain names during an economic downturn. Elsewhere, investors comment on a rebrand, and have you noticed a large increase in sales recently? Disney Uses Go.com, But for How Much Longer...
  18. James Iles

    information Top Topics: Have You Noticed a Large Increase in Sales?; Disney Uses Go.com, But for How Much Longer?...

    In this week's Top Topics, we look at Disney's use of the Go.com domain name, and we discuss illiquidity in domain names during an economic downturn. Elsewhere, investors comment on a rebrand, and have you noticed a large increase in sales recently? Disney Uses Go.com, But for How Much Longer...
  19. Lox

    branding Corel rebrands as Alludo.com

    Corel, a global technology company helping people work better and live better, announced today that it is undergoing a full rebrand, including a new name: Alludo. Alludo had more than 2.5 million paying customer relationships in more than 130 countries across diverse industries this past year...
  20. Lox

    branding Corel rebrands as Alludo.com

    Corel, a global technology company helping people work better and live better, announced today that it is undergoing a full rebrand, including a new name: Alludo. Alludo had more than 2.5 million paying customer relationships in more than 130 countries across diverse industries this past year...
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