events X.com --> Twitter rebrand

[HotKey]

Perhaps the biggest rebrand of our generation, Musk announced yesterday he was looking for a new X logo for Twitter and could implement it as soon as today.

It will be interesting because the blue bird has always been synonymous with Twitter. It will take some getting used to a new logo, but even more confusion may come with a complete domain rebrand.

Today Elon announced he is forwarding his, and arguably the most valuable domain name of all domains, X.com to Twitter:

https://twitter.com/x/status/1683171310388535296

X.com has always remained something of an enigma to the rest of the world because it has never actually been developed into a full-fledged site. The history behind it including a relationship with Musk's previously owned company, PayPal, has always been a sort of fleeting one, reminiscent of Twitter current logo of a bird: one that never settles but always finds its branch.

The logo rebrand will be implemented, but I wonder, will we be using X.com instead of Twitter.com in the near future and how would this kind of rebrand affect folks emotionally, sentimentally, business-wise? "X" name is awesome, sure, but "Twitter" name seems a more safe, neutral brand for the masses. Or maybe people just won't care, there's a lot invested by companies and persons in the platform to swing away to an alternative.

Maybe this will be solely a logo change, and x.com will remain a forwarding tool in perpetuity. Elon has already begun development on his X.ai, would it be smarter to keep the "X" brand associated to that rather than changing Twitter, or is this a kind of complete amalgamation.

 

[bmugford]

It will probably be about as impactful as Google ---> Alphabet.

Everyone still goes to Google.com and calls the company "Google".

I personally don't like the idea of some all-in-one app, controlled by a single entity.

Brad

 

[Samer]

Those who hate the re-brand of “Twitter” to “X.com” are projecting and hate Elon imo.

Go Elon, go!!

 

[Samer]

Check out this fascinating Threads.net thread.
Everyone is hating on re-brand; and they FB fanboys !! — I could’ve made, if Threads.com (not as good as “X.com”)
Go Elon, go!! https://www.threads.net/@reporterzoe/post/CvCuOMwrNco
Hat tip Yahoo Finance

 

[bmugford]

Those who hate the re-brand of “Twitter” to “X.com” are projecting and hate Elon imo.

Go Elon, go!!

Sometimes rebrands are just stupid or pointless.

Is this rebrand all of a sudden going to make Twitter profitable?

They have a lot of other fundamental issues to address outside the domain name.

Brad

 

[bmugford]

Check out this fascinating Threads.net thread.
Everyone is hating on this; and they FB fanboys — I could’ve made, if Threads.com (not as good as “X.com”)

It is also possible that both are not that great.

The Threads.net hype has certainly petered out.

Brad

 

[HotKey]

It will probably be about as impactful as Google ---> Alphabet.

Everyone still goes to Google.com and calls the company "Google".

I personally don't like the idea of some all-in-one app, controlled by a single entity.

Brad

Yes I agree, it would create a "blanket" rules effect where something that doesn't have really anything to do with the other is still governed by it.

Google didn't rebrand tho, it still remains a search engine and branded as Google while owned by Alphabet the parent company. Which was smart, some things are so ingrained they should not be changed.

*edit oh you edited, point in case thx

 

[Samer]

Sometimes rebrands are just stupid or pointless.

Is this rebrand all of a sudden going to make Twitter profitable?

They have a lot of other fundamental issues to address outside the domain name.

Brad

The smart people know Twitter has had a monetization problem for ages— It will be fascinating to see how the re-brand affects the bottom-line moving forward. My Elon affinity bias; says it will increase monetization; but his detractors say this major re-brand will ruin.

Let’s find out! i think it’s an upgrade imo.

 

[Samer]

Yes I agree, it would create a "blanket" rules effect where something that doesn't have really anything to do with the other is still governed by it.

Google didn't rebrand tho, it still remains a search engine and branded as Google while owned by Alphabet the parent company. Which was smart, some things are so ingrained they should not be changed.

*edit oh you edited, point in case thx

Sometimes, it feels like Google “re-brands” with a different Google search page image, everyday lol.

 

[bmugford]

The smart people know Twitter has had a monetization problem for ages— It will be fascinating to see how the re-brand affects the bottom-line moving forward. My Elon affinity bias; says it will increase monetization; but his detractors say this major re-brand will ruin.

Let’s find out! He has right upgrade Twitter to X.com. It’s upgrade, Brad imo!!

Why would it make any difference though?

Twitter went from basically a break even type company before Elon to a massive revenue loss after Elon.

Advertisers have not abandoned Twitter because the brand is called "Twitter".

Why would changing the domain or brand make any difference?

It is basically fixing a problem that doesn't exist.

Brad

 

[SuperDudePro]

Why would it make any difference though?

Twitter went from basically a break even type company before Elon to a massive revenue loss after Elon.

Advertisers have not abandoned Twitter because the brand is called "Twitter".

Why would changing the domain or brand make any difference?

It is basically fixing a problem that doesn't exist.

Brad

This doesn't look like a break even company to me:
https://www.statista.com/statistics/274563/annual-net-income-of-twitter/

Twitter has always had an issue with monetization.

 

[bmugford]

This doesn't look like a break even company to me:
https://www.statista.com/statistics/274563/annual-net-income-of-twitter/

Twitter has always had an issue with monetization.

Here is Twitter's last (5) years of net income. From 2017 - 2021.

You can see the total over that period is slightly positive, but pretty close to break even.

For reference purposes, advertiser revenue has gone down around 50% since Elon took over.

Musk reveals Twitter ad revenue is down 50% as social media competition mounts​

https://www.cbsnews.com/news/twitte...lon-musk-threads-mastodon-bluesky-competition

The company is estimated to be worth around 1/2 (what Elon said) to 1/3 (or less) of what he paid for it.

https://time.com/6283658/twitter-worth-third-musk-price-fidelity/

So whatever problems did exist, they are even worse now.

Brad

 

[HotKey]

Why would it make any difference though?

Twitter went from basically a break even type company before Elon to a massive revenue loss after Elon.

Advertisers have not abandoned Twitter because the brand is called "Twitter".

Why would changing the domain or brand make any difference?

It is basically fixing a problem that doesn't exist.

Brad

Yeh it's Elon's sandbox, sifting through his powerful brandables as he sees fit. Remember what he did with the Shiba logo? X.com doesn't have the nearly the impact of what Twitter.com has built, it's something that has an image in one's mind when visiting and using.

See, I don't think we should be so quick to throw away a foundation built on a domain that is proven and works particularly one used by millions. This isn't a personal site even though he uses it as such.

I'm sure he has been grappling with what to do with X.com for so long now and perhaps wants to make Twitter a personal legacy.

Don't get me wrong, X is a phenomenal brand I'm just not sure it aligns with what we think of when we envision "Twitter".

 

[JB Lions]

It’s a train wreck. He can’t handle Twitter as it is right now, recently had rate issue limits, I now have to decrease my screen size to see bookmarks and other issues. So the plan is to rebrand and add a bunch of new things when you don’t have a handle on what you have right now. Find ways to lose money even faster. Twitter became huge for what it was, so Elon’s ego says screw that, let me turn it into what I want it to be. This won’t end well

Look whats coming

https://twitter.com/x/status/1683213895463215104

 

[Sutruk]

The Threads.net hype has certainly petered out.

It’s a train wreck. He can’t handle Twitter as it is right now, recently had rate issue limits, I now have to decrease my screen size to see bookmarks and other issues. So the plan is to rebrand and add a bunch of new things when you don’t have a handle on what you have right now. Find ways to lose money even faster. Twitter became huge for what it was, so Elon’s ego says screw that, let me turn it into what I want it to be. This won’t end well

Zuck just has to shape it and wait. Elon will do the job for him. And every time he screw something in Twitter (and he will screw it a few more times), people will start looking for an alternative to fly out from there, and there will be Threads.

Zuck doesn't even have to do anything, he just has to wait and take the cake. Twitter have the days numbered, from the day Elon bought it.

Threads will be the new Twitter, and Twitter will be the new TruthSocial. Something that Elon is working and wishing for, and something that he will finally accomplish.

 

[satsdifference.com]

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Sayanara

Dennis Zabala

 

[bmugford]

So is a tweet now called an "X" and a retweet is a "Re-X"?

The new "X" logo looks like it was created by someone on Fiverr.

Brad

 

[Andreas B.]

https://twitter.com/x/status/1683313784398684160

Elon commented with


X is now the Logo.

 

[kalr]

at the same time, x.xyz NFT Marketplace is closed.... possibility of being acquired as well

https://x.xyz/thankyou

 

[Goku]

I wonder if Elon will go after X in every other extension

 

[bmugford]

If Twitter is actually replaced, that is going to cause a lot of headaches for people who have that link on their website, business cards, marketing materials, etc.

It's a good lesson about not building a primary part of your business on a 3rd party platform.

Brad

 

[biggie]

Hi

X, marks the spot!

wonder if he'll let me have malcolm.x.com

never tweeted much and surely won't be x'n or thread'n

but its good to watch the billionaires fight for control of us humans




imo...

 

[bmugford]

Twitter suspended the @ xvideos account.

They supposedly want to name their video service "xvideos".

What amazing timing on the suspension...

Gee, naming your service after a porn site. What could go wrong?

Brad

 

[Lox]

.... X dot com is still redirecting some people (including myself) to a GoDaddy Ads

https://twitter.com/x/status/1683369595552366592

Also Twitter’s cofounder

 

[bmugford]

Also Twitter’s cofounder

Show attachment 243421

Well said.

Brad