Domaining 2021 For some 5 or 6 years of middling .coms or new gtlds has not panned out. Some have told me they really wished they had abandoned domain names and put all their time and money into crypto. 2020 certainly has been a trying year around the globe in dealing with things much more important than domain names. But this is a domain blog so I am going to keep the topic on domain …
My "Do Differently in 2021"
I plan to have my domain outbound marketing strategy up and running. I just learned of this industry three years ago, and it's still the craziest industry I've ever had the pleasure/displeasure to know. I've never understood the traditional business model used by a select few domainers, and the more I learn about it the less I like it.
I see the domain industry much like the debt buying industry that I'm very familiar with. The business model in the debt buying industry is to buy debt for 5 cents on the dollar, and then use your skills tools etc. to recover 15 cents on the dollar over a period of three years.
Top professional debt collectors recover sometimes 25 and 30 cents on the dollar, and they make a commission of 20% of what they collect. Some of the top pros in the field make over 200K a year.
I already have a portfolio of about 1,200 domains of which my/our sales people can choose which ones they're best at selling. Sort of like a real estate agent who is best at selling starter homes, and another agent is best at selling luxury homes, and another one is best at selling foreclosures.
Having been successful in the debt recovery business, I know this model works for debt collection and I have every reason in the world to believe it will work for the domain industry.
Finally, i can't do this all by myself, but I've targeted a couple of individuals who I believe can help. The stars are aligning as I key this, and I can only hope and
yes pray my plans come to fruition.