discuss About the "Radio Krock"!!!

[ThatNameGuy]

Somewhere along the line, and prior to becoming a member on NamePro's, I'd hear about this "radio test" with regards to domains. It's my opinion,the radio test is "almost" as big a krock as the appraisal piece of this industry. Furthermore, it's the "visual" test that's way more important than the sound test. I'd venture to say that a domain is 10X more likely to be seen than heard. How many businesses actually advertise on the radio? What, one percent? Now, if I were to be verbally giving my domain address in person or over the phone, I'd simpli spell it....no big deal. Note, I think it was xynames who said that "Krazy" was becoming a popular domain word. Prior to hearing that, I'd registered the domain KrazyKreative.com You can see, I registered that name back in July not even knowing it had become domain positive. Of course KrazyKreative wouldn't pass the radio test, but that wouldn't stop me, lol!...the radio test....what a Krock!

Bulloney

 

[Domains - Wanted]

...Prior to hearing that, I'd registered the domain KrazyKreative.com You can see, I registered that name back in July not even knowing it had become domain positive. Of course KrazyKreative wouldn't pass the radio test, but that wouldn't stop me, lol!...the radio test....what a Krock!

So, how much did you say you'd sold this KrazyKreative.com for?

 

[ThatNameGuy]

So, how much did you say you'd sold this KrazyKreative.com for?

A Kruk and a Korter

 

[Kuffy]

One of the best advertising mediums is radio. This is because a lot of business people listen to the radio while they are driving to work. A domain name that the guy can remember, and type into his computer, is worth more than a name where the guy says " Now what was the name of that site I wanted to visit". Having to explain the spelling of a domain name is a waste of good advertising time.

 

[Domains - Wanted]

A Kruk and a Korter

Yep, that sounds about right

 

[ThatNameGuy]

One of the best advertising mediums is radio. This is because a lot of business people listen to the radio while they are driving to work. A domain name that the guy can remember, and type into his computer, is worth more than a name where the guy says " Now what was the name of that site I wanted to visit". Having to explain the spelling of a domain name is a waste of good advertising time.

So what percentage of all businesses that have domains even advertise on the radio? 1% 2%...it's really a moot point. How many times have you heard a .com, a .org or a .net on the radio and contacted them via their web presense? I listen to the radio about an hour a day, and I can't recall ever trying to reach out to a .com name I heard on the radio? Yet, I started this Simpli portfolio of domains that I own because of the visual appearance of SimpliSafe.....and I wasn't the only domainer that noticed it.

 

[Kuffy]

I'm a traditionalist. I believe that if you have a visual domain name, then you need some radio test domain names to establish the brand.

 

[anantj]

Somewhere along the line, and prior to becoming a member on NamePro's, I'd hear about this "radio test" with regards to domains. It's my opinion,the radio test is "almost" as big a krock as the appraisal piece of this industry. Furthermore, it's the "visual" test that's way more important than the sound test. I'd venture to say that a domain is 10X more likely to be seen than heard. How many businesses actually advertise on the radio? What, one percent? Now, if I were to be verbally giving my domain address in person or over the phone, I'd simpli spell it....no big deal. Note, I think it was xynames who said that "Krazy" was becoming a popular domain word. Prior to hearing that, I'd registered the domain KrazyKreative.com You can see, I registered that name back in July not even knowing it had become domain positive. Of course KrazyKreative wouldn't pass the radio test, but that wouldn't stop me, lol!...the radio test....what a Krock!

Bulloney

Any backing or data for the numbers you're throwing out there? There are a lot of cases where domain names do not pass the radio test but are still very good and popular brands. But dismissing a valid characterstic of a good name (and mind you, this is not restricted to merely domain names but other situations as well) simply because of your obvious bias (having registered so many "simpli" names and possibly other domains as krock does not make it so. That's merely your opinion. No matter what you say, cleanly spelt and unambigous pronounciation will always trump incorrectly spelt "homophonic" words both in terms of pricing and rememberability.

 

[D Haynes]

In my opinion the radio test is important. It's not everything but it's certainly something to be considered. Names that are not spelt as they sound need to be marketed differently and probably at a higher cost to compensate. To say that it doesn't matter shows a lack of knowledge or naivety.

Edit (afterthought).

I've noticed you asking opinions on names for your portfolio site. Would you use a name that doesn't pass the radio test for that? DomaneNames.com is available.

 

[ThatNameGuy]

In my opinion the radio test is important. It's not everything but it's certainly something to be considered. Names that are not spelt as they sound need to be marketed differently and probably at a higher cost to compensate. To say that it doesn't matter shows a lack of knowledge or naivety.

Edit (afterthought).

"I've noticed you asking opinions on names for your portfolio site. Would you use a name that doesn't pass the radio test for that? DomaneNames.com is available.

"

Don't know, but I've already chosen DomainImagination as my portfolio site name. My point with the radio test is because members were advising against the Simpli...com domains because they won't pass the radio rest? Remember I said, "it's my opinion" that the radio test is "almost" as flawed as the wacky appraisals in this industry. The weight I would assign to the "radio test" is negligible IMHO.

Bulloney

 

[Kuffy]

When you are evaluating the importance of the radio test, you need to decide on the use of the name, whether you are going to try to sell it, and the way you want to harvest traffic. Of course there are a many factors that are important in evaluating a domain name. One thing I consider is the possibility of a sale to a company, and the name may be discussed over the phone. If you have a name like BigEnds.com, then it is pretty easy for a guy to justify the name. If it is BygEnds.com or BiggEnds.com, then the guy has to explain the name, and state why he thinks it is good for the new project. BygEnds.com may be brandable, but it will probably be harder to drive traffic to it.

Of course this is the opinion of an old English pensioner, and it may be that I don't have empathy with the modern surfers.

 

[frank-germany]

Somewhere along the line, and prior to becoming a member on NamePro's, I'd hear about this "radio test" with regards to domains. It's my opinion,the radio test is "almost" as big a krock as the appraisal piece of this industry. Furthermore, it's the "visual" test that's way more important than the sound test. I'd venture to say that a domain is 10X more likely to be seen than heard. How many businesses actually advertise on the radio? What, one percent? Now, if I were to be verbally giving my domain address in person or over the phone, I'd simpli spell it....no big deal. Note, I think it was xynames who said that "Krazy" was becoming a popular domain word. Prior to hearing that, I'd registered the domain KrazyKreative.com You can see, I registered that name back in July not even knowing it had become domain positive. Of course KrazyKreative wouldn't pass the radio test, but that wouldn't stop me, lol!...the radio test....what a Krock!

Bulloney

[email protected]

versus

[email protected]

thats the radio test

telling an email via phone

 

[Kate]

Domain names are often advertised on TV too, the ad often ends with "visit us on something dot com" and the domain name is shown on the screen but often in small and in the last two seconds or so - hardly enough to remember it. In this context a domain name that passes the radio test is gold.
If the viewer didn't have enough time to read the domain name, they have heard it.