AdWords has recently changed the way URLs are displayed in ads in such a manner that the advantage of a keyword-rich domain is somewhat diminished (because it makes the domain slightly harder to read at a glance.)
This got me thinking about how the "radio test" works for me when I'm testing out domains, and wondering if an "AdWords test" is also in order -- ie. for purposes of AdWords advertising, can the domain be printed in all lowercase letters and still be instantly recognisable? Some domains with double letters, run-ons and compound words in them could be adversely affected by AdWords removing uppercase letters from the display.
An interesting thing to ponder, since it creates a potential new selling point for certain domains that could pass a theoretical "AdWords test" similar to the way the "radio test" works for sounding out the name.
Frank
This got me thinking about how the "radio test" works for me when I'm testing out domains, and wondering if an "AdWords test" is also in order -- ie. for purposes of AdWords advertising, can the domain be printed in all lowercase letters and still be instantly recognisable? Some domains with double letters, run-ons and compound words in them could be adversely affected by AdWords removing uppercase letters from the display.
An interesting thing to ponder, since it creates a potential new selling point for certain domains that could pass a theoretical "AdWords test" similar to the way the "radio test" works for sounding out the name.
Frank
