There has been heated discussion in some blog comments about the recent thiink (com) sale for $50k. I think too often domainers jump to say those outside the community, whether end users, startup owners, branding experts or marketing specialists, are wrong about domains. I think it would be more productive as domainers to ask what trends are we seeing, and adapt to them if we think they are likely to persist. In this case many criticized the name based on radio test. This caused me to look at past week of highest value sales on NameBio, and thiink is far from alone. I just tweeted this summary: What do thiink, nuuday, ejemplos, centure, veridic (com) 4U (tube) have in common? 6 of 14 non-numbered domain sales >$10k in last week probably struggle with radio test. We should constantly ask ourselves: Is your domain 'truth' up to date? I suspect if brandable marketplaces published their sales the radio test 'fail' ratio would be much higher. Now I am not arguing to ignore the radio test, but rather we should be alert to trends in branding of late. Sometimes I think we are too resistant to changing views. Bobb (AKA Bob ) BTW I think the end user is always right. They know their business and what aspect of the domain name is important to them. I am sure this will generate discussion!