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A few companies that believe in the future of new gTLD's...

Labeled as opinion in gTLD Discussion, started by 000, Aug 2, 2016

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  1. 000

    000 Top Contributor VIP ★★★★★★★★★★

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    We hear a lot around the forums from people who see no future in the new gTLD program. They'll never catch on! is the battle cry, as if people are either incapable or unwilling to use or remember anything besides the almighty .com.

    But what do the big wigs have to say?

    Well, here are just a sampling of the international powerhouses that are each getting their own gTLD/s -- if that answers the question !!

    Disney (.abc)
    NFL (.nfl)
    NBA (.nba)
    MLB (.mlb)
    Marriott (.marriott)
    Hyatt (.hyatt)
    Intel (.intel)
    Visa (.visa)
    FedEx (.fedex)
    Netflix (.netflix)
    Nike (.nike)
    Lego (.lego)
    Mattel (.mattel)
    Best Buy (.bestbuy)
    Jaguar Land Rover (.jaguar .landrover)
    Fiat Chrysler (.chrysler .ferrari .fiat .jeep)
    Discover (.discover)
    Toyota (.toyota .lexus)
    Honda (.honda)
    Kia (.kia)
    Citigroup (.citi)
    Hitachi (.hitachi)
    Xerox (.xerox)
    Staples (.staples)
    Gallup (.gallup)
    GoDaddy (.godaddy)
    Honeywell (.honeywell)
    American Family Insurance (.amfam)
    State Farm (.statefarm)
    Progressive (.progressive)
    Esurance (.esurance)
    SC Johnson (.scjohnson)
    Symantec (.norton .symantec)
    Tiffany & Co. (.tiffany)
    JCPenney (.jcp)
    T.J. Maxx (.tjmaxx .tjx)
    Macys (.macys)
    L'Oréal (.makeup .beauty)
    Microsoft (.microsoft .office .skype .windows .xbox)
    etc

    Do those names mean anything to you?

    It would seem that many here think that these companies will never even use or advertise their fancy new URL's... that the "general public" still won't be aware of alternative URL's (gasp!!) even 5 years from now.

    Say whaaa?!

    How could they NOT? In the next few years, we will all be bombarded with new gTLD's from all directions, including many of the ones listed above.

    If .com is still The Future, and the future of the new gTLD program is so uncertain (or doomed from the start, as many would argue), why is it that so many of the largest companies in the world are jumping aboard, rather than waiting it out from the sidelines? It's a very expensive endeavor, and it's not like anyone else is going to scoop up .NFL or .NETFLIX. Clearly, they aren't buying the whole .com is all that matters! hogwash.

    Of course, many .com die-hards have spent a decade (or two!) investing solely in .com, so it is not surprising that they are slow to realize/accept what's happening. But the truth is, the tipping point will soon be upon us.

    No longer will the NFL much care about Dolphins.com. They'll use Dolphins.NFL anyway.
    Making a movie? There is no need to have the .com. Simply get the MovieTitle.movie.
    Do you specialize in auto repair? Find a cool .repair and call it a day!
    You get the idea!

    It's way past time to admit that .com's are already losing value en masse. If you're still a .com die-hard, it's not too late, but the optimal time to re-evaluate your strategy has long since passed. You'll need to adapt sooner than later, or you will almost certainly go down with the ship.


    Don't go down with the ship !





    See more delegated strings here:
    https://newgtlds.icann.org/en/program-status/delegated-strings
     
    Last edited: Aug 2, 2016
    The views expressed on this page by users and staff are their own, not those of NamePros.
  2. kite26

    kite26 Fearless Bird VIP

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    I have read too many similar threads. I understand one thing. You know what? The problem it is not the future. The real problem, which most domainers have, actually is the time of this process. Because time is renewal fees and fees are money.
     
    Last edited: Aug 2, 2016
  3. mad409

    mad409 Always thinking outside the box! VIP

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    I agree renewals are tough, this is a process not an overnight success with new G's. Although unless you want scraps one must bite the bullet while waiting. When I get an inquiry I always factor in my renewal fee's, early access fee's etc. in to the price.
     
  4. wormfood

    wormfood ---- VIP

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    Hmmmm :-P
     
  5. joro001

    joro001 Top Contributor VIP

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    I am still heavily invested and investing in .com but i'm being very selective over my buys now and focusing ever more on quality over quantity. I agree with some of your OP there's change on the way but how much exactly is difficult to say with certainty. Verisign just took out .web the biggest possible challenger to .com to try and ensure .com dominance for a long time to come.

    However, if companies more and more go the way of the new GTLD's (and own strings) and care less and less about .com then as far as i'm concerned domaining as a whole is in big trouble. Even the most bullish of gtld investors are realising by the day just how tough it is and is going to be to remain profitable. With large upfront prices for most good names and often high renewals as well it's an uphill battle.

    Bottom line is I think .com could still be overall the extension of primary choice for some time to come. However, I rule nothing out and of course things can change dramatically going forward. I think if it does then even people pro gtld's and invested heavily in them will struggle to stay afloat and make ROI. So some people should be careful what they wish for IMO.

    My opinion only.
     
  6. JB Lions

    JB Lions Top Contributor VIP ★★★★★★★★★★

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    You just listed a bunch of brand gtlds and I don't even consider them generic. Ones that we can't buy and sell. Ones where the companies already own the .com and probably most aren't changing.
     
  7. doubleU

    doubleU Top Contributor VIP ★★★★★★★★★★

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    Those examples you have used are brand TLDs, methods of brand protection and strengthen for those who can afford it.

    The introduction of the new gTLDs is extra competition for the .com namespace just like .net, .org and dozens of other older TLDs have been but with limited effect.
     
    Last edited: Aug 2, 2016
  8. 000

    000 Top Contributor VIP ★★★★★★★★★★

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    Obviously, I'm quite aware that these are brand gtld's that are not for us domain investors to play with.

    That's totally irrelevant to my post. Did you even read it?

    The whole point is that most of these companies wouldn't be lining up to get them in the first place if they didn't see a non-com future........ but that clearly went right over your head in your mad dash to defend your beloved .com.

    Just the facts, man! Just the facts! :)
     
    Last edited: Aug 2, 2016
  9. JB Lions

    JB Lions Top Contributor VIP ★★★★★★★★★★

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    What's going over your head is that they all hold and are using the .com and there is no real reason to change. It already works. It's what their customers know. It's what they put millions in advertising behind. You have no idea why they're getting them. You hating or not having good .coms is not a good enough reason for them. A non .com future is just silly.
     
    Last edited: Aug 2, 2016
  10. 000

    000 Top Contributor VIP ★★★★★★★★★★

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    Wow, what a short-sighted way to look at things !

    Not today = not ever ?

    Right.........

    Good luck with that !

    Within 1-2 years, many of the above examples will be redirecting their .com to their gtld.

    Those who need proof NOW will be left in the dust. Fortune favors the BOLD!

    But, sure... have it your way !
     
    Last edited: Aug 2, 2016
  11. kite26

    kite26 Fearless Bird VIP

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    The ngtld's for now make .com even stronger.I wonder, why it will be changed at future? Additionally, when you have .com you have everything. Marketing, traffic, everything. However, ngtld's may increase their sales after yeeeeears. Maybe...An investor doesn't want too much risk. The less the better. And if sale one after years... What? You will take your renewal fees back. I have many ngtld's....Nah, too many other options.
     
    Last edited: Aug 2, 2016
  12. mad409

    mad409 Always thinking outside the box! VIP

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    I understand what you're saying! Why would they even invest in their own extension if they didn't have some kind of plan down the road, makes no sense.

    When they put them to use it will help users understand further that many new things are happening right of the dot.
     
  13. 000

    000 Top Contributor VIP ★★★★★★★★★★

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    ^ CliffsNotes version of the OP right here folks !! :laugh:
     
  14. kite26

    kite26 Fearless Bird VIP

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    And while saying all these, believe me i want sooo much the ngtld's boom. But...The truth is hard...
     
  15. 000

    000 Top Contributor VIP ★★★★★★★★★★

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    I have to ask, since I know you're actually invested in the ngtld's yourself (and not just ragging on the concept altogether) -- is your opinion based on your personal experience?

    I took a look at your Sedo portfolio to see what sort of domains you might be basing your experience on, and I'll be honest, while you do have some nice domains (I like the burger one!), I think your problem is that you are for the most part working with scraps, rather than focusing on the really good domains. I've run into this same problem myself many times of course. But if your opinion is based on stuff like volcano mom and doughnut top not selling (ok, maybe bad examples), well, I wouldn't give up on new gtld's altogether. Just focus on the better ones and I suspect you'll see better results. Don't buy stuff like .mom .top .party... imho....
     
    Last edited: Aug 2, 2016
  16. kite26

    kite26 Fearless Bird VIP

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    I don't want to invest further. I said the reasons above. Anyway, that's my opinion about ngtld's. I am trying to improve my skills as i am not guru. The trulth is that if you don't have the best of the best on ngtlds probably you won't sell. And i talk generally.
     
    Last edited: Aug 3, 2016
  17. 000

    000 Top Contributor VIP ★★★★★★★★★★

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    100% agree!

    Only the best will do... whether it's .com OR cctld OR gtld OR ngtld!

    But those that say that the ngtld's have no place in our world.... that's a little much!
    And yet we see it even in this thread....
     
    Last edited: Aug 3, 2016
  18. james haw

    james haw Top Contributor VIP

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    I don't think one or a few gTLDs will suddenly take off, people will accept all new TLDs once it's common knowledge they're something other than .com. And value is entirely unknown and not predictable, as some make more sense, some have more commercial potential, and some are generic. It could go any way, and that makes investing an entire risk IMO.

    Consider carefully that the most common TLDs have been going for years. .org has been going since 1985, 31 years. Why are they not high value like people say the new TLDs will be? Given its perfect potential usage, why isn't .info selling like hot cakes for high value?

    Why is .xyz, or .shop or whatever more valuable than .org or .biz or something else already established? Are we to see a price increase in .org and .biz before .xyz and .online? If not, why not?
    Who is going to buy all these new TLDs?


    Even if all this has some explanation, new TLDs don't necessarily bring more value, the sheer amount of them just brings more end user choice for cheap as you have nothing unique to sell anymore.



    There being so many new TLDs could easily reduce the potential value of them all, as they're not tightly unique, like with "KeywordSomething.com" is tightly limited to that keyword combo and sought after in .com only. If all new TLDs become in use you can suddenly have "Shoe.shop" "shoe.store" "shoes.online" "shoes.sales".... What makes any of those valuable when there are so many choices? Are the big companies with large budgets going to suddenly swallow them all up?


    .com has a very strong and stable brand-ability tied to it, globally and with high value, and it will likely take a long time before that could be diluted.


    I don't profess to know what is going to happen, as It's a minefield of unknowns, variables, complex markets, business buying and branding techniques, and what the world (public and business) runs with as a mass. It'll be very interesting to see what happens though :)
     
  19. james haw

    james haw Top Contributor VIP

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    As for the ones in your list, surely they're all TM? And just something a single organisation can use as a showcase? Nothing to do with how the real world TLDs will do.
     
  20. kite26

    kite26 Fearless Bird VIP

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    In depth, the new extensions are not bad. They have some +.For a creative person, a good keyword-ext combo maybe be thesaurus. Another minus is that names like.... heart.surgery for example, even though it seems perfect, is not so....scientific i can say.
     
  21. Wannabean

    Wannabean Top Contributor VIP

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    The tricky part is not with end users but actually domaining with new g's. The renewal fees bring the expected value of a portfolio down to nothing and probably negative once the costs of holding whilst waiting for the odd sale have been accounted for.

    I had an inquiry for a nice .property domain I was holding but the end user wouldn't pay $2000 and the renewal was about $200 so I just let it drop. Sales are too spaced out and cost of waiting too high. Kills it.
     
  22. 000

    000 Top Contributor VIP ★★★★★★★★★★

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    But already even now "end users" realize that the benefits to owning even a great .com are not so clear as they once were. I'm sure anyone who has been selling .com's for a decade knows this. I sell .com's myself, but many of them I should have sold 3, 4, 5 years ago. Today, they're just not getting the same type of offers as before (same names, lower offers). This is an overall trend, not just one or two names.

    .com's are lessening in desirability, and hence, losing value, even today.

    Oh my word, $200 renewal? I've never in my life bought a domain with a renewal like that. That's an enormous cost to eat each year!

    I'd say, stick to the low renewal domains! If I see a killer domain with a $500/yr renewal, I'm almost certainly going to move on to better investment opportunities. I like renewals less than about $50 max...
     
  23. kite26

    kite26 Fearless Bird VIP

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    You lose the game before even it starts. You can even realize that instead of these painful renewals, buy your .com of your dreams. Definitely.
     
  24. 000

    000 Top Contributor VIP ★★★★★★★★★★

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    It's just not that black-and-white though. The savvy investor has plenty of great new gtld's to choose from with normal-ish renewal costs. One mustn't necessarily settle for .com. Many new gtld's have renewals in the $10-30 range!
     
  25. kite26

    kite26 Fearless Bird VIP

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    I hope you catch my thought. Sure,there exist killers ngtld's and i am sure there will be nice sales at near future. I am just being the lawyer of the devil, as @Kate is not here :)
     

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