7 million dollar portfolio sale - Best Generic Portfolio sale in years

[changejobs]

for those interested I posted the details of a 7 million dollar portfolio sale that happened earlier in the year. It was an auction that i was in.
here is a link to the last part of the 5 part post which tells the final details.

hhttp://directnavigation.com/2009/12/the-multi-million-domain-auction-that-no-one-knew-about-–-part-5-the-best-generic-domain-portfolio-sale-in-years/

if you want to read from post 1

The Multi-Million Domain Auction That No One Knew About -Part 1 | DirectNavigation.com

 

[maxeaus]

WOW, that's a crazy story.

I was actually surprised to see so few domains in the end, i was expecting a 1000 domain plus portfolio at least, but i understand the quality of the domains in question.

My over riding thought is how little $ would they have sold for barring your participation.

 

[the_poet]

What a list of names! That's actually a steal! Wonder how much they could have got, if those domains had been sold individually!

 

[kev]

Wow...incredible story :tu:

He sure got a bargain...many of these names are in the millions by themselves. Wedding.com being the pick of the bunch I think

 

[Jaco]

Most awesome domain related thing I've read in quite some time.
Being at that level is what most of us dream of.
Mucho thanks for sharing that.

(and good god, what a portfolio... I agree that Wedding.com is probably the pick of the litter, although Wholesale.com has potential that boggles the mind. How freaking hard to call that one in a field like Doctors.com, Electronics.com, Annuities.com etc. Just an unreal, unreal portfolio and @ 7mm, possibly the deal of the century... Kind of a disgrace to see them rotting on parking, though)

 

[DomainTalker]

Impeccable list of domains....


I can just imagine those moments you lived through, during the auction process....You knew that the outcome of that auction could be a life-changing event......Totally nerve-wracking....Yet, so totally alive......I envy you the experience.....


Outstanding story, superbly told....The 'series' style of revelation was great, too....Well done.

.

 

[cdboard]

reg fee. haha, just kidding.



interesting read.


I can see the subsidiary company was named "domain.com".

but was the domain name "domain.com" included in the sale?

 

[maxeaus]

Can you shed some light on what happened to force a quick sale such as this, are we to assume that even a business with such awesome names went under?

 

[RTM]

Stunning story.

Proof - yet again - that there are still domain bargains to be had (à la late 1990s) today in 2009.

Thanks for sharing.

Rob

 

[the_poet]

Stunning story.

Proof - yet again - that there are still domain bargains to be had (à la late 1990s) today in 2009.

Thanks for sharing.

Rob

Yes, you're right! I'm getting tired of domainers always repeating we're no longer in the 90's.

 

[DnEbook]

you joined in 2004 and have 6 posts ...... can't wait to read your next 6 !!!

(rep added)

 

[Jaco]

Yes, you're right! I'm getting tired of domainers always repeating we're no longer in the 90's.

Yes, but the difference being, this opportunity took millions of dollars to exercise, while in the 1990's, the very same opportunity would've been less than a thousand (if even anything- I'd imagine some of these names predate domains actually costing money to register).

There is definitely opportunity out there today, but it's a different type of opportunity; there's no escaping the fact that we AREN'T in the 1990's anymore and those types of ridiculous opportunities- with trivial barriers to entry and immeasurable upside- are gone forever.

 

[wwwweb]

To front 7M cash to purchase these domains is not an easy front for any ordinary person, hence the term it takes money to make money still applies. If the selling company had internal conflict these names sitting in their parking account, and liquidity issues as not being hard assets impossible to borrow large sums at reasonable rates, this must have been the only choice, buyer got a deal, but put it into perspective paid out $7M dollars, not exactly chump change.

 

[labrocca]

I wonder which name Google dropped.

 

[dezinerite]

Some really good domain names there. Wedding.com is very obvious.

 

[Jaco]

To front 7M cash to purchase these domains is not an easy front for any ordinary person, hence the term it takes money to make money still applies. If the selling company had internal conflict these names sitting in their parking account, and liquidity issues as not being hard assets impossible to borrow large sums at reasonable rates, this must have been the only choice, buyer got a deal, but put it into perspective paid out $7M dollars, not exactly chump change.

Also consider that these names DO have a cost to carry if you're the one outlaying the money.
Figure 8% on $7mm annually- those names have an annual nut of $560,000k just to beat the lost revenue that the cash would've earned with modest investments.

 

[DomainTalker]

Also consider that these names DO have a cost to carry if you're the one outlaying the money.
Figure 8% on $7mm annually - those names have an annual nut of $560,000k just to beat the lost revenue that the cash would've earned with modest investments.

Good point - and, often overlooked, Dong......and, these days, parking rev won't come to a fraction of that, good tho the names are.

As always with any investment, you have to speculate in order to accumulate.....but, the new owner either has a plan to recoup at least his (real) holding costs by utilizing the names - or, he's so wealthy he doesn't care.


....Rich people don't get rich by letting money/assets lie around lazily...

He'll have a plan to make those names go to work for him.

.

 

[mainhoondon]

Great names..
The best I think is technology.com :D

 

[lincolndsp]

congrats to the buyer

 

[GreenGambler]

wow, this was a nice deal, that much alone could be made from wedding.com pretty quickly I would think.