rebranding

When a company intends to rebrand its product, it usually has to consider a number of critical aspects in order to achieve success. After all, rebranding isn't just about changing the look and feel of a brand: Companies are looking to clarify what they stand for, avoid confusion and build trust...

When a company intends to rebrand its product, it usually has to consider a number of critical aspects in order to achieve success. After all, rebranding isn't just about changing the look and feel of a brand: Companies are looking to clarify what they stand for, avoid confusion and build trust...

B-Social has secured £7.8m funding to build its ‘social bank’. The London FinTech has also revealed that it will rebrand to ‘Kroo’ as it looks to apply for its full banking licence in the second quarter of 2020. Launched a year ago by Nazim Valimahomed and Tim Brown, the social finance app and...

B-Social has secured £7.8m funding to build its ‘social bank’. The London FinTech has also revealed that it will rebrand to ‘Kroo’ as it looks to apply for its full banking licence in the second quarter of 2020. Launched a year ago by Nazim Valimahomed and Tim Brown, the social finance app and...

Mrs. Dash the #1 salt-free seasoning brand in the U.S., announced today a complete brand evolution and partnership with nationally recognized health & wellness expert, Joy Bauer. This spring, the Mrs. Dash product assortment will roll out under a new, shorter and simpler name – Dash™. The...

Mrs. Dash the #1 salt-free seasoning brand in the U.S., announced today a complete brand evolution and partnership with nationally recognized health & wellness expert, Joy Bauer. This spring, the Mrs. Dash product assortment will roll out under a new, shorter and simpler name – Dash™. The...

Leading Global FX & CFD's Broker RUBIX FX, a registered trading name of Gleneagle Securities (Aust) Pty Limited (AFSL 337985), announced the firm will be re-branding to FXTRADING.com effective February 17th, 2020. Mr Jonathan Wine, a company representative said; "Through RUBIX FX, we have...

Leading Global FX & CFD's Broker RUBIX FX, a registered trading name of Gleneagle Securities (Aust) Pty Limited (AFSL 337985), announced the firm will be re-branding to FXTRADING.com effective February 17th, 2020. Mr Jonathan Wine, a company representative said; "Through RUBIX FX, we have...

Companies may choose to rebrand themselves for a variety of reasons. Maybe their business has taken a different direction from when they started, or perhaps their old messaging simply wasn't connecting with their target audience. No matter what the motivation behind the rebrand, though, one...

Companies may choose to rebrand themselves for a variety of reasons. Maybe their business has taken a different direction from when they started, or perhaps their old messaging simply wasn't connecting with their target audience. No matter what the motivation behind the rebrand, though, one...

LDV is to rebrand as MAXUS across right-hand drive Europe to coincide with the launch of two new models that will underpin the brand’s transformation – the new Deliver 9 and the newest EV in the brand’s stable, the E Deliver 3. In 2009, LDV was bought by China’s SAIC, and was manufactured under...

LDV is to rebrand as MAXUS across right-hand drive Europe to coincide with the launch of two new models that will underpin the brand’s transformation – the new Deliver 9 and the newest EV in the brand’s stable, the E Deliver 3. In 2009, LDV was bought by China’s SAIC, and was manufactured under...

Start-ups are going for rebranding and image makeover to develop a more distinct and memorable brand for themselves, and to align their ever-evolving businesses with their brand perception. Short slideshow presentation: Urban Clap Becomes Urban Company Zomato Once Was Foodiebay OYO Becomes...

Start-ups are going for rebranding and image makeover to develop a more distinct and memorable brand for themselves, and to align their ever-evolving businesses with their brand perception. Short slideshow presentation: Urban Clap Becomes Urban Company Zomato Once Was Foodiebay OYO Becomes...

Globetouch, announced the company’s rebranding to ‘Airlinq’ with a new name, logo, brand identity and web presence. It symbolizes a new phase of growth and for the company in the year 2020. Airlinq as a platform, is shaping the connected products and services of tomorrow, and is expanding to...

Globetouch, announced the company’s rebranding to ‘Airlinq’ with a new name, logo, brand identity and web presence. It symbolizes a new phase of growth and for the company in the year 2020. Airlinq as a platform, is shaping the connected products and services of tomorrow, and is expanding to...

We hear this question a lot, and there’s no one-size-fits-all answer. Businesses rebrand all the time for many different reasons. Maybe they’re expanding into new markets and need a brand that appeals to more diverse customers. Perhaps the core business mission or offerings changed, making the...

We hear this question a lot, and there’s no one-size-fits-all answer. Businesses rebrand all the time for many different reasons. Maybe they’re expanding into new markets and need a brand that appeals to more diverse customers. Perhaps the core business mission or offerings changed, making the...

After teasing a big announcement for the past few days, UrbanClap.com has officially announced that it will now be called UrbanCompany.com. At the same time, the Gurugram-based company is also rebranding its various verticals and making them sub-brands of Urban Company. Its home beauty vertical...

After teasing a big announcement for the past few days, UrbanClap.com has officially announced that it will now be called UrbanCompany.com. At the same time, the Gurugram-based company is also rebranding its various verticals and making them sub-brands of Urban Company. Its home beauty vertical...