After teasing a big announcement for the past few days, UrbanClap.com has officially announced that it will now be called UrbanCompany.com. At the same time, the Gurugram-based company is also rebranding its various verticals and making them sub-brands of Urban Company.
Its home beauty vertical will now be split under the women-focused brand Urban Beauty, men’s grooming brand Urban Grooming and Urban Spa for at-home massages, while home improvements and repairs will come under self-explanatory Urban Cleaning, Urban Repairs, Urban Painting sub-brands. Finally, Urban Company will also offer fitness and yoga at home and pest control and extermination services.
The company claims that it wanted a globally acceptable brand name, given that it has a presence in India, Australia, Singapore and the UAE.
read more (inc42)
Its home beauty vertical will now be split under the women-focused brand Urban Beauty, men’s grooming brand Urban Grooming and Urban Spa for at-home massages, while home improvements and repairs will come under self-explanatory Urban Cleaning, Urban Repairs, Urban Painting sub-brands. Finally, Urban Company will also offer fitness and yoga at home and pest control and extermination services.
The company claims that it wanted a globally acceptable brand name, given that it has a presence in India, Australia, Singapore and the UAE.
read more (inc42)
