We hear this question a lot, and there’s no one-size-fits-all answer. Businesses rebrand all the time for many different reasons.
Maybe they’re expanding into new markets and need a brand that appeals to more diverse customers. Perhaps the core business mission or offerings changed, making the old brand feel like a mismatch. Or maybe they need to counteract the effects of new management, bad press or an outdated image.
Here are some of the most common situations that spark a rebrand...
read more (community newspaper)
Maybe they’re expanding into new markets and need a brand that appeals to more diverse customers. Perhaps the core business mission or offerings changed, making the old brand feel like a mismatch. Or maybe they need to counteract the effects of new management, bad press or an outdated image.
Here are some of the most common situations that spark a rebrand...
read more (community newspaper)
