From PayLease to Zego: why we decided to rebrand
As we gradually expanded beyond our payment roots, we started to realize it was time to reshape the narrative about ourselves. A year ago, we weren’t sure exactly what that would entail. Maybe updated messaging and a logo refresh would suffice? But after some long, hard looks in the mirror, we realized a full rebrand was necessary.
It was time to catch up to the company we’ve become. We don’t have a single product offering anymore. Our start-up days are far behind us. The challenges we solve—both now and in the future—are entirely different than the ones the property management industry needed in 2003.
Hanging onto the PayLease name was preventing us from articulating who we are and the problems we solve. So in 2019, we took a deep breath then dove headfirst into a rebrand.
So why Zego?
In 2019, we acquired an impressive start-up: Zego. Their tech-forward resident engagement platform, mission, and sleek modern style embodied everything PayLease was hurtling towards. In such a short time frame, it’s become a vital part of our identity.
We contemplated many other names for ourselves. But in the end, we kept circling back to what was already part of us. Zego. Not only do we have existing emotional and capital investment in the name, it is a strong word. Memorable. Limitless. It has a built-in dynamism and brings to mind a sense of power, efficiency, and simplicity. All qualities that are reflected in our PropTech solutions.
Read more (gozego)
(Rebranding trend
, Logo & Title/Name ZEGO, domain name GoZego.com, ... Zego.com is owned by another company)
As we gradually expanded beyond our payment roots, we started to realize it was time to reshape the narrative about ourselves. A year ago, we weren’t sure exactly what that would entail. Maybe updated messaging and a logo refresh would suffice? But after some long, hard looks in the mirror, we realized a full rebrand was necessary.
It was time to catch up to the company we’ve become. We don’t have a single product offering anymore. Our start-up days are far behind us. The challenges we solve—both now and in the future—are entirely different than the ones the property management industry needed in 2003.
Hanging onto the PayLease name was preventing us from articulating who we are and the problems we solve. So in 2019, we took a deep breath then dove headfirst into a rebrand.
So why Zego?
In 2019, we acquired an impressive start-up: Zego. Their tech-forward resident engagement platform, mission, and sleek modern style embodied everything PayLease was hurtling towards. In such a short time frame, it’s become a vital part of our identity.
We contemplated many other names for ourselves. But in the end, we kept circling back to what was already part of us. Zego. Not only do we have existing emotional and capital investment in the name, it is a strong word. Memorable. Limitless. It has a built-in dynamism and brings to mind a sense of power, efficiency, and simplicity. All qualities that are reflected in our PropTech solutions.
Read more (gozego)
(Rebranding trend
, Logo & Title/Name ZEGO, domain name GoZego.com, ... Zego.com is owned by another company)
