The intentions of individual Afternic employees are probably fine.
However, it remains puzzling to me why it was not decided to simply rename the DAN.com platform to Afternic and further improve it.
We're now quite some time post-acquisition, and new features are only being added to Afternic at a snail's pace.
Overall there has been progress, but the Afternic dashboard still remains difficult to work with. There are also often annoying bugs that take far too long to be resolved.
Because Afternic has a huge reach with its partner network, it still has an important advantage, allowing it to get away with the little real innovation in the field.
But consider the missed opportunities. Not just for Sellers, but also for Afternic and GoDaddy as a company. So much more beautiful things (and revenue) could have been possible.