Google's search engine algorithm changes as well as the reduction in PPC payouts adversely affected the aftermarket 2012 forward. The release of hundreds of new extensions in a short time span diverted funds which might have gone into $xxx aftermarket purchases into new extension acquisitions. So while sales in 2020 are on pace to exceed the last few years, we are still behind 2010 levels. In a recent discussion with my Godaddy rep I discussed why I am not acquiring new domains but just renewing current inventory. In my experience, end users generally speaking do not care about domains and will spend six figures on advertising, website development, lead gen and SEO services before spending $xxx on a domain name.