Traditionally any domain that wasn't a .com could expect to lose traffic to the .com. So how can I minimise this loss? I'm thinking of using a longer title and emphasising the extension. For example - if I was creating a site about cider mills, I would have given it a title such as "The cider mill" or " Cider Mills". However cidermill.com was taken, and so was cidermills.com, so I reg'd CiderMill.xyz. I'm thinking of calling the site "The xyz cider mill site", do you think it is a good idea to incorporate the tld into the title like this?