Back in the day—2012 to be exact—Google noticed that a lot of websites were trying to improve their SEO by choosing exact-match domains. Back then, if you wanted to rank for “cheap Nokia phones,” no problem! You would just buy the domain, www.cheapnokiaphones.com, for a few bucks, and presto! You would win first-page ranking.
In response, Google dropped a bombshell. It was called the Exact Match Domain Update.
The safest and easiest solution is to use your brand name as your domain name. Why? Because your brand is how customers remember you. Much of your website traffic will come from navigational search.
Read MoreTo be completely frank, keywords don’t matter all that much anymore. Google and search engines will learn to associate your brand name with your keywords as your brand grows in popularity and as you continue to produce content...