Paperhand
Established Member
- Impact
- 95
Hi,
I am in the situation that one of my kw+AI.com domains has attracted substantial interest. The kw is the name of the niche in which the prospects are operating. I started a cold outreach email campaign, basically a very brief, no-fluff notice about the domain's availability and the question if they are interested. It generated a couple of leads, one of them being a venture backed startup, and at least one other a big established company. So far, every answer was "what's the price". I also have some inbound leads from domain parking.
I went through big threads here, including the domain pricing for end users - cheat sheet, and I still don't want to make the first call. Mostly because I am not convinced about how to price it, but also because I want use the generated interest to my advantage.
I am leaning towards asking them for a first bid, to get some data points for a more realistic price estimate. Do you have any experience with such a sales campaign, and how would you approach the cases where they insist on my BIN price? I tried a similar approach with other names before, but almost all prospects wanted me to name the price. Which I have done in other cases, but here I don't really want to. I think the biggest risk would be to undersell it, more than not selling it at all, but at the same time I want to stay balanced and make a fair and realistic deal that is also beneficial for the buyer.
Thanks for your feedback! Maybe it is relevant for other members as well.
I am in the situation that one of my kw+AI.com domains has attracted substantial interest. The kw is the name of the niche in which the prospects are operating. I started a cold outreach email campaign, basically a very brief, no-fluff notice about the domain's availability and the question if they are interested. It generated a couple of leads, one of them being a venture backed startup, and at least one other a big established company. So far, every answer was "what's the price". I also have some inbound leads from domain parking.
I went through big threads here, including the domain pricing for end users - cheat sheet, and I still don't want to make the first call. Mostly because I am not convinced about how to price it, but also because I want use the generated interest to my advantage.
I am leaning towards asking them for a first bid, to get some data points for a more realistic price estimate. Do you have any experience with such a sales campaign, and how would you approach the cases where they insist on my BIN price? I tried a similar approach with other names before, but almost all prospects wanted me to name the price. Which I have done in other cases, but here I don't really want to. I think the biggest risk would be to undersell it, more than not selling it at all, but at the same time I want to stay balanced and make a fair and realistic deal that is also beneficial for the buyer.
Thanks for your feedback! Maybe it is relevant for other members as well.