Deeply flawed comparison. New extensions are not new technology, they work exactly like 'old' extensions. The DNS is flexible and can support new services as the Internet evolves.
The whole .com is 'inferior' technology and outdated hype is just marketing nonsense.
A few other myths dispelled:
- Millennials prefer nGTLDs.
No they prefer .com like everyone else because all their websites are there.
- Millennials will bring change to the DNS.
No their startups choose .com like everyone else.
- The generation born today will learn to use nGTLDs
So far they learn that their favorite websites are under .com
- The generation born today will not want .com
Who cares? They will move the market when the are middle-aged. 45 years from now.
- Big brands will bring change and switch to .brand
Home.Brand is horrible and they avoided switching to far.
- nGTLDs are shorter
Usually it's the opposite(home.brand vs. brand.com vs. brand.keyword) but the the proponents like to show a few examples where this isn't the case. Also shorter doesn't mean more popular. .co will never be as popular as .com
- nGTLDs boost SEO equally well that is why they will be bought instead of .com
Few domains are being bought solely because of the exact match advantage. Google doesn't give much weight to exact match anymore. Today domains are being bought for branding.
- I have WORD1.WORD2 and Word1Word2.com is worth 6 figures therefore my WORD1.WORD2 is worth 6 figures because it is even better.
You could as well argue that word.co is worth as much as word.com. The market doesn't think that way and it doesn't work that way in the real world. There isn't the same demand for .co as there is demand for .com. Prices are the result of supply and demand.
With the nGTLDs there is a lot of supply but little demand. Not good if you want to get high prices.
- Google, Facebook, Microsoft invest in nGTLDs and will bringe change.
Google invest in a lot of things but so far little suggest that they are that they are too interested in changing the DNS. If they could they would probably eliminate domain names as they want to fully control every aspect of internet navigation.
- Company XY uses nGTLD. The nGTLDs are coming.
99 out of 100 cases the opposite is true but it doesn't get reported because it is so common.
When a company chooses a .biz or a .info or a .net strangely nothing is reported. Probably because it has always happened but never amounted to anything.
- Amazon or insert any other tech giant has registered many nGTLDs and planning something big
99% of the registrations that we see are protective. If they don't protect their IP it could be weakened making it harder to defend. They don't want to do this but they need to. Protective regs are zombies in the zone.
- The nGTLDs are new and innovative and the new will always replace the old.
Most innovative products never succeed in the marketplace. Just like most startups will fail.
It's more likely that a new product will fail rather than succeed. Historically the odds are stacked against this type of thing. It's just that we tend to forget about the failures(or never learn about them) and remember the few things that truly changed our world.
- nGTLDs are a huge money maker
I don't doubt that some speculators can make money with many different types of extensions.
On average I doubt that they are very profitable. The registries seem to struggle to make money so far it seems despite holding most of the premium keywords.
MMX, CentralNic and Rightside stocks all down I believe. If the registries are not doing so well will domainers do much better?
- The emerging markets will choose nGTLDs and make them great.
This is not true at all. They show the same behaviour patterns and gravitate vs. .com and their ccTLDs. nGTLDs are even worse options for emerging markets compared to the US. They are not English native speakers and local nGTLD options in their own language are usually not available or very limited.
