WantMyBrand.com Experience (Formerly uBrandable.com)

equity78 · Jul 23, 2016

So today I wrote a post about WantMyBrand.com, I did submit 50 names and 3 were approved. WantMyBrand.com reviewed the names in about 30 minutes and got back with:

Dear Raymond,

Thanks again for submitting your brand names to the WantMyBrand marketplace.

Congratulations! The following brands meet our criteria:

– logicgrab.com – LOGICGRAB – [suggested listing price: $1,695]
– equistack.com – EQUISTACK – [suggested listing price: $1,395]
– spartaca.com – SPARTACA – [suggested listing price: $1,065]

What happens next:

1. Please reply to this email with your PayPal address if you agree to list your brands at our suggested listing prices. Your finalized listing earnings are $30 USD – payable immediately.
2. We will create your listings as soon as we receive your permission to move forward.

Thank you. We look forward to working with you!

Regards,
Michael N., Sales
WantMyBrand.com

My reply thank you, I love Spartaca.com, not really sure why and I am not saying it’s worth a lot of money, personally I just love the name and won’t list it, the other two I will. I would want $5,000 for Spartaca.com just because I really like it and may use it for one of my own projects. I will list the other two.

They sent $20 Paypal right away.

So far so good.

They pay $10 for every name accepted, you agree to list for three months. 10% commission, no exclusivity.

D Haynes · Jul 23, 2016

Hmmm so where's the down side? I'm guessing the reason they pay is to show that they won't just accept any old tat like BB. Looks like a winner from here although if they don't sell many they'll run themselves into the ground unless they keep their list very limited.

equity78 · Jul 23, 2016

UniflexDomains said:
Hmmm so where's the down side? I'm guessing the reason they pay is to show that they won't just accept any old tat like BB. Looks like a winner from here although if they don't sell many they'll run themselves into the ground unless they keep their list very limited.

Good point, to keep things balanced we have to look at the fact that they don't have as nice a website as BrandBucket, I don't know their finances but I would imagine their resources are not as deep as BrandBucket. They don't yet have the reach of BB in the startup or domainer community.

They are going against principles Margot said to me personally in email, you need 30% commission and you need exclusivity. Zane always wanted Namerific to be different by not requiring exclusivity.

The post on TLDinvestors.com and mentioned here will bring them a ton of submissions. How will they handle that ? Can they pay $10 for how long ?

creataweb · Jul 23, 2016

I think one way they can monetize (and possibly are already) is by selling their own domains mixed in with the submissions. The people who submit will bring them traffic for up to 3 months and maybe longer for $10 each. Could be a good strategy, guess we'll see with time.

Addison · Jul 23, 2016

The downside is that they have no buyers (end users). Their business model is unsustainable. They should be investing that capital into bringing the end users to the site and start with a small domain portfolio from a few partners.

Domain inventory is easy to get and that's what they're paying for. That's a bad idea.

They need to be paying to get the part of the equation that is actually difficult: end-user buyers. Without those, they have no market, and they're left with a deserted site that has pretty domains on the mantel.

equity78 · Jul 23, 2016

Well to be fair no one knows what their network is, no one knows much about the company. They may have a network, they maybe getting ready to start marketing.

There is an opportunity to get known in the start up community.

Abdullah Abdullah · Jul 23, 2016

As I said in an early post, I think acceptance will be significantly low ,maybe less than 1% in order to avoid having to pay a lot.

Doron Vermaat · Jul 24, 2016

It's nice to see a marketplace trying to disrupt but I don't think this is a sustainable business model. There's a reason why BR and BB require listing fees, exclusivity and a 30% commission.

My guess is that they are banking on sales made via direct navigation on the listed domains as forwarding your names to them is required. Even then, they need an absurd high number of sales to turn a decent profit. I personally don't see this work but it will be interesting to watch.

Addison · Jul 24, 2016

equity78 said:
no one knows much about the company

We know this much:

Not looking good, but maybe they'll figure it out.

If I were them, I'd buy a brandable domain name from their own site, because those domains are better than uBrandable and WantMyBrand.

GoKaizen · Jul 24, 2016

Here is Raymond's post. http://tldinvestors.com/2016/07/how-about-getting-paid-10-to-list-your-names.html

Other thread https://www.namepros.com/threads/ubrandable.881025/

@uBrandable

equity78 · Jul 24, 2016

Addison said:
We know this much:

Been around since 2015

Alexa rank of 7,055,275 for uBrandable.com

Alexa rank of 5,599,190 for WantMyBrand.com

Not looking good, but maybe they'll figure it out.

If I were them, I'd buy a brandable domain name from their own site, because those domains are better than uBrandable and WantMyBrand.

Oh I agree they have their work cut out, and I would imagine the $10 eventually goes away. But if they get some good names, and keep 10% and no exclusivity then I think they still have two major selling points for domainers.

@Doron Vermaat I have never agreed with 30% and exclusivity is a must, other marketplaces sell many more names and do not require exclusivity. That is something that has been accepted by a group who support those that do require those things. I respect the people that believe that way, they certainly can feel that way, I just disagree and have always disagreed with that.

Lakshan · Jul 24, 2016

So on the plus side we have:

Getting paid $10 for every accepted domain
10% commission
No exclusivity

On the flip side:

Name must be listed for three months
Company is new and may not have the reach or resources
Website may need some work, no place to register

BOLD part are little contradicting

GoKaizen · Jul 24, 2016

BB, BR, NR etc. don't have higher operating costs. They charge 30% because they can.

Branded Domains · Jul 24, 2016

I will give a try and see how it gonna work.....because every business model is different..

Doron Vermaat · Jul 24, 2016

Adam27 said:
BB, BR, NR etc. don't have higher operating costs. They charge 30% because they can.

They do. They have a review process in place, they create unique copy and a logo for each name, they need to scrape other marketplaces to check for duplicate listings to guard exclusively and surely there are other hidden operating cost for brandable marketplaces.

Azwan Asban · Jul 24, 2016

no enduser.

best regards

GoKaizen · Jul 24, 2016

The whole "We have linguists on staff" is BS and "It takes time to review." Have you seen some of the garbage domains on BB? Perhaps the 30% goes into purchasing psychedelics. I bet Bushnaq and Krell are applying for a hemp growing license just for staff.

You could argue that 30% is justified for marketing. BrandBucket does advertising and start-up marketing. BrandRoot supposedly does a lot of SEO work. Namerific seems to do jacks#$. Still Sedo goes to events, like SXSW, and does marketing. They take 20%.

The only way we would know what sells is because of @Dnbolt. https://dnbolt.com/

Provides Brandable analysis too. https://www.namepros.com/threads/brandable-daily-sales-analysis.945088/

BB has made it clear they don't like it. https://www.namepros.com/threads/brandbucket-challenges-dnbolt-for-reporting-sales-data.929431/

You can submit names here - http://wantmybrand.com/index.php/submit-your-names/
http://wantmybrand.com/

boker · Jul 24, 2016

Addison said:
We know this much:

Been around since 2015

Alexa rank of 7,055,275 for uBrandable.com

Alexa rank of 5,599,190 for WantMyBrand.com

Not looking good, but maybe they'll figure it out.

If I were them, I'd buy a brandable domain name from their own site, because those domains are better than uBrandable and WantMyBrand.

Indeed, not looking good. The website where I list my own brandables had an alexa rank of around 2.900.000 around 4-5 months ago, when I was using adwords and now it's at 5.200.000, without marketing or other expenses. The only thing is that they have a big branding company behind and they have some customers already, so the sales will be good. Even so, maybe I will list a few domains with them to see how it goes.

Doron Vermaat · Jul 24, 2016

Adam27 said:
The whole "We have linguists on staff" is BS and "It takes time to review." Have you seen some of the garbage domains on BB? Perhaps the 30% goes into purchasing psychedelics. I bet Bushnaq and Krell are applying for a hemp growing license just for staff.

You could argue that 30% is justified for marketing. BrandBucket does advertising and start-up marketing. BrandRoot supposedly does a lot of SEO work. Namerific seems to do jacks#$. Still Sedo goes to events, like SXSW, and does marketing. They take 20%.

The only way we would know what sells is because of @Dnbolt. https://dnbolt.com/

Provides Brandable analysis too. https://www.namepros.com/threads/brandable-daily-sales-analysis.945088/

BB has made it clear they don't like it. https://www.namepros.com/threads/brandbucket-challenges-dnbolt-for-reporting-sales-data.929431/

You can submit names here - http://wantmybrand.com/index.php/submit-your-names/
http://wantmybrand.com/

All I am saying is that the operating cost of running a brandable marketplace are higher - i never said I believe this justifies the higher commission and/or exclusively. I personally stopped listing names on the brandable marketplaces ages ago.

Dnbolt · Jul 24, 2016

wantmybrand strategy could work if they are able to bring in sales.

I submitted to them brandbucket approved unpublished names but they rejected it. So my guess is their goal might not just be about having a huge inventory but an inventory with quality names that they cannot register or buy for $10.

I also believe their main focus would be to gain quality brandable domains into their marketplace before spending more time to improve the design etc..
Most sites start of this way..

wwwulff · Jul 24, 2016

Dnbolt said:
wantmybrand strategy could work if they are able to bring in sales.

I submitted to them brandbucket approved unpublished names but they rejected it. So my guess is their goal might not just be about having a huge inventory but an inventory with quality names that they cannot register or buy for $10.

I also believe their main focus would be to gain quality brandable domains into their marketplace before spending more time to improve the design etc..
Most sites start of this way..

They have 58 names in their shop and I have difficulty seeing many quality names among them - But maybe it's just me?

Dnbolt · Jul 24, 2016

wwwulff said:
They have 58 names in their shop and I have difficulty seeing many quality names among them - But maybe it's just me?

That's the thing with this brandable industry, many set their own rules for classifying what is quality or not. E.g. If you have a look at the uniregistry sold domains there would be many names that you wouldn't expect to sale for a certain price.

GoKaizen · Jul 25, 2016

Seeing what brandables sell on https://DnBolt.com tends to leave me dumbfounded sometimes.

Dnbolt said:
That's the thing with this brandable industry, many set their own rules for classifying what is quality or not. E.g. If you have a look at the uniregistry sold domains there would be many names that you wouldn't expect to sale for a certain price.

wwwulff · Jul 25, 2016

Dnbolt said:
That's the thing with this brandable industry, many set their own rules for classifying what is quality or not. E.g. If you have a look at the uniregistry sold domains there would be many names that you wouldn't expect to sale for a certain price.

I agree that brandables is a very subjective thing and I've sold brandables nobody else believed in (even BB) but most of us can still distinguish between an ordinary brandable and a quality one - Did you find many quality brandable in their shop?

Dnbolt · Jul 25, 2016

Adam27 said:
Seeing what brandables sell on DnBolt.com tends to leave me dumbfounded sometimes.

Same applies to me that is why I dig deeper to found out if they are legit sales..

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