The whole article is a joke. Besides what I already mentioned.
Name dropped a registry and registrar.
Starts off with talking about past .com sales which leads to - "and that's why I believe that new top-level domains (TLDs, meaning the last part of the website name, like .COM) are going to be the digital real estate of the future."
Based on what? Hope?
Not a domain investor himself he says, which doesn't stop him from giving domain investing advice. Nice.
Yes, if you want to talk about your startup, it should actually work. Yes, if want to use examples, they should work as well. There are numerous threads here pointing out most startups are staying away from new gtlds.
Then the 4 reasons he gives are pretty much a joke.
1. Flexibility in choosing a name.
How much did he pay again for those new gltds, $90,000? You very well know the registries are keeping the obvious good ones for themselves. Should they pay $183,000 or $60,000 like the 2 examples used, for a new gtld? You can get a decent .com for much cheaper or make up a name for reg fee.
2. More memorable names
Go back to how much he had to pay. Go back to registries keeping the best names. How it is memorable when most people don't know of these new extensions.
3. Increased Web Traffic
C'mon
4. Reduced online marketing costs
Because new domains drive organic web traffic to your site, you'll be less reliant on expensive search engine placement and other online ads.
How does that make sense? So .com and other extensions don't drive organic traffic to your site? The extension doesn't really matter as far as that. Long term, you would probably have to pay more, because people aren't familiar with these new extensions. With .com, they just have to remember what comes before the dot.