advice 4 Reasons to Consider a Domain Name Change for Your Startup

[deez007]

I remember back in 1994 when a friend asked if I'd like to buy a domain name. I had no idea what that meant, so I turned down his offer. And that turned out to be a big mistake. The domain offered (www.dog.com) is probably worth $2 million now. Later, I worked for Hotels.com when that company purchased its iconic domain name for a reported $11 million; and that's when it became very clear to me that an incredibly brandable domain is one of the keys to a successful business.

That's now so much the case that, these days, the best keyword domains in .COM are sold out, and that's why I believe that new top-level domains (TLDs, meaning the last part of the website name, like .COM) are going to be the digital real estate of the future.

Read the rest of this juicy article here:
https://www.entrepreneur.com/article/294394

 

[shayan]

I don't think its right for people to try and put down the premise of the article. The article itself is part of the "Take it from the Pros" series on Entrepreneur.com, focusing on small business owners. It's meant to inform and enlighten readers by giving insight based on the professional experiences of successful entrepreneurs.

I'm trying to understand why there is useless sh*t talk at every single avenue when it comes to positive events occurring in the NGTLD namespace. This kind of news is just a part of the natural progression of new gtld's. Domain's like Casino.Live and Homes.Forsale had to be sold in the $xx.xxx-$xxx.xxx range for this to happen. You can't buy eurgoehrgoeh.xyz and expect an to get an article on entrepreneur.com to inform other entrepreneurs about the kind of opportunities New G's bring to the table. I mean what's the point of trashing the article? This guy is 100X more reputable than any of us anonymous posters and his name, brand, business and beliefs are out there for the world to see.



I don't see your point here. Are you saying that smart businesses or people don't buy new g's like coffee.shop? Seems like your insinuating something negative about the intelligence of not only the author but also @Smiles76. Shame on you.


There will be more end users like Robert Bruce , more news and more 5-6 figure sales made in new g's, the ball is already rolling. I think at this stage its actually pointless trying to debate the validity of new g's. Yes, there are some absolutely horribly managed extensions that domainers and end users alike will be vocal about (like .Art for example), but overall there is a lot of positive things going on with New G's. I still hold a heavy dot com portfolio but I'm preparing for the future as consumer sentiments change and online experiences become more efficient. Dot Com will be an ever present figure in this future but New G's will provide end users with increasingly relevant consumer facing domain names.


"Our expectations of the online user experience are changing as we get savvier about navigating to exactly the things we want; and relevant TLDs are going to be a big part of that"


Very important statement. It explains the entire premise of new g's. The segmentation of the internet by organizing domains into different consumer preferences and industry/interest groups. I have said this before and got bashed, but this article makes it pretty clear that I'm not the only who believes this. Diversify and prepare your portfolio's for the coming years....or miss out on the opportunity. It's that simple.

 

[HotKey]

I don't see your point here. Are you saying that smart businesses or people don't buy new g's like coffee.shop? Seems like your insinuating something negative about the intelligence of not only the author but also @Smiles76. Shame on you.

That's what I got from his comment as well. Just shaking my head. Typical flock mentality. It reminds me of those blinders that are put onto horses during training, so they don't get spooked.

Leave the blinders on, you won't see nothing but what's in front of you. Just remember, the rest of world isn't waiting around for you to finish your training. The smart business person, investor or enduser is the one who takes a name and makes it their own, regardless of the extension.

 

[MapleDots]

Hmmm

I am always sad to hear someone spending 90k and getting nothing in return. I try to stick to a strict budget it takes a lot of control and one can easily get caught up in the hoopla and overspend. Some people overspend so drastically that it is no longer funny. Yes we like to laugh at the little mistakes, the quirky hand regs, the guy that registers a couple thousand domains etc.

However, I find myself having more empathy for these folks that made such large errors. My heart goes out to them and I wonder how much more they could have done in their personal lives with such large amounts of money. Could they have helped a loved one who needed it, send a kid to college, pay down a mortgage.

Sorry I cannot laugh or make fun of these situations.

 

[slader23]

Hmmm

I am always sad to hear someone spending 90k and getting nothing in return. I try to stick to a strict budget it takes a lot of control and one can easily get caught up in the hoopla and overspend. Some people overspend so drastically that it is no longer funny. Yes we like to laugh at the little mistakes, the quirky hand regs, the guy that registers a couple thousand domains etc.

However, I find myself having more empathy for these folks that made such large errors. My heart goes out to them and I wonder how much more they could have done in their personal lives with such large amounts of money. Could they have helped a loved one who needed it, send a kid to college, pay down a mortgage.

Sorry I cannot laugh or make fun of these situations.

So basically your saying the author of this article made a mistake? Fair enough, that's your opinion, however, your logic is intrinsically flawed. If I'm an investment manager with over 20 years of experience and I decide to invest $90,000 on a new financial instrument, whats to say I'm overspending? I clearly have an understanding of the field I operate in due to my experience and understanding the nuances finance. Same thing goes for the author, he has the experience and an advanced knowledge of internet marketing...i.e he wouldn't be making this investment without prior analysis. So what makes this investment a mistake? He isn't trying to sell those names. He isn't trying to be a domainer. He is trying to build a business and use his knowledge of internet marketing to disrupt the real estate industry. Do you actually care about this guy or are you just being sarcastic? Seem's like the latter to me.

 

[Cathe2525]

1. Flexibility
The pool of short, memorable .COM domain names is shrinking rapidly, however that doesn't mean that you can't cozy an amazing name in your business. Overnight, new domains have extended the provision of viable names a hundredfold.

2. Catchy Names
The capacity uses for significant new domain names, like .FORSALE, .SOCIAL, and .MARKET, are definitely infinite. Every phrase to your domain can and have to be relevant to your logo.

3. Maximaize web traffic
When you operate meaningful, relevant terms in a site, human beings may be greater engaged along with your logo. That's going to help pressure extra traffic on your site, and could boost your search end result rankings.

4. Minimize online-marketing costs
Because new domain names pressure natural web visitors for your website, you will be much less reliant on highly-priced seek engine placement and other on-line ads.