If Nissan is doing good without Nissan.com

[NameLlama]

Then does anyone really need the exact domain

 

[EbookLover]

How do you define "good"? Nissan has had really bad financial times in the recent past (and might still be, not sure). Probably not due to their domain, but they have been fighting Uzi Nissan for many years over Nissan.com. They have tried and are still trying every tactic in the book to steal that name from him.

 

[MadAboutDomains]

Nissan is a company that transcends beyond the realms of the internet, it has real showrooms on lots of streets and is a brand name that predates the .COM days, so it's not a prime example of a business that needs a .COM to survive.

Also, Nissan isn't shy of a few .COMs. They own Infiniti.com, Datsun.com and Nismo.com which are the other subsidiaries of their brand. They also operate numerous exact match 'Nissan' domains in ccTLDs around the world (See https://www.google.com/search?q=site:nissan.*). They also own the .COM for most of their individual product lines.

 

[EmpireNames.com]

Nissan is a company that transcends beyond the realms of the internet, it has real showrooms on lots of streets and is a brand name that predates the .COM days, so it's not a prime example of a business that needs a .COM to survive.

Also, Nissan isn't shy of a few .COMs. They own Infiniti.com, Datsun.com and Nismo.com which are the other subsidiaries of their brand. They also operate numerous exact match 'Nissan' domains in ccTLDs around the world (See https://www.google.com/search?q=site:nissan.*). They also own the .COM for most of their individual product lines.

but still they should have Nissan.com ... just imo

 

[MadAboutDomains]

but still they should have Nissan.com ... just imo

Agreed, for the sake of the business, but they can't when someone legitimately owned it before them and the court agrees so they've had to make do. I guess a bigger question is whether you should change your business name if you can't get the .COM, they clearly don't agree otherwise they might have done it already?

 

[DomainRecap]

After that crap they pulled with Uzi Nissan (they literally tried to bankrupt him using spurious lawsuits) I will never buy a Nissan-branded car and I know a lot of people in the IT sector who won't either. They have a really bad name for techies in the know, and a lot of people hope their head office gets swallowed by an act of God.

And it's no big deal to boycott this type of low-IQ internet bully corporation, as there is a lot of choice out there from other vendors.

 

[Internet.Domains]

There are no metrics to prove it, but something tells me they could have profited more than they would have paid for the domain had they purchased it.

 

[Kenny]

There are no metrics to prove it, but something tells me they could have profited more than they would have paid for the domain had they purchased it.

Was there ever a price on the table?

Peace,
Kenny

 

[Bob Hawkes]

I guess a bigger question is whether you should change your business name if you can't get the .COM

That is an interesting question. As a long term branding I see that there should be a match, in general, between branded name and domain where possible. For example if my company name was Bob and there was no way I could get the .com, but my business is Furniture and I could get BobFurniture then I would rebrand as that name.

I don't think in all cases the exact match name needs to be the .com, however, but I know others disagree. Unless your name has .com as part of it (like Hotels.com for example) remember the .com is not a defined part of who you are. In many parts of the world it is not even the assumed case and that with the majority of businesses in that area. Just my opinion.

Bob

 

[DomainRecap]

There are no metrics to prove it, but something tells me they could have profited more than they would have paid for the domain had they purchased it.

Obviously, but that's the entire point - they never wanted to acquire the domain through legal or ethical means, and were simply trying to pound on the poor guy who was running his PC business on it, until he was bankrupt and homeless.

Even when the news leaked out and there was consumer backlash, they essentially gave us the finger and ramped up their lawsuits even more. It's sickening what happened and I hope there is a special place in Hell for these guys.

If you support Nissan, then you support the absolute worst iteration of a corporate entity that I've ever seen, and I've seen a lot.

 

[DotKing]

Was there ever a price on the table?

It seems like $15M was asking price after he already lost millions on lawsuits.
Interesting article
https://jalopnik.com/uzi-nissan-spent-8-years-fighting-the-car-company-with-1822815832

 

[loredan]

After that crap they pulled with Uzi Nissan (they literally tried to bankrupt him using spurious lawsuits) I will never buy a Nissan-branded car and I know a lot of people in the IT sector who won't either. They have a really bad name for techies in the know, and a lot of people hope their head office gets swallowed by an act of God.

And it's no big deal to boycott this type of low-IQ internet bully corporation, as there is a lot of choice out there from other vendors.

I'm on the same boat, I'll never bother to get a car from these bullies. I also know quite a few people aware of the story (most in the IT as you said but not only) and all of them boycott Nissan.

Was there ever a price on the table?

Peace,
Kenny

I think they offered 10 Mil at some point in the past if I remember well.

 

[DomainRecap]

I'm on the same boat, I'll never bother to get a car from these bullies. I also know quite a few people aware of the story (most in the IT as you said but not only) and all of them boycott Nissan.

Yep, and I put my money where my mouth is.

I used to have a old & gold Infiniti Q45 and after this story broke, I never took it to a Nissan dealer again, even for an oil change, and sold it off years ago. Recently my wife wanted to buy a Rogue but after explaining what Nissan did, she immediately changed her mind and went with Honda.

I'm just one guy, but they will not receive another penny from me.

 

[Internet.Domains]

Was there ever a price on the table?

Peace,
Kenny

I concur with the 10-15 million range as well stated above. With the size of the marketing budget and the amount of revenue the automobile industry collects is considered, the domain is priceless. (IMO)

 

[DomainRecap]

I don't think Nissan ever offered $10-$15 million, and I believe the last offer Uzi received was:

"Give us the domain for free and we will let you live"

 

[Kenny]

I concur with the 10-15 million range as well stated above. With the size of the marketing budget and the amount of revenue the automobile industry collects is considered, the domain is priceless. (IMO)

So they offered 10M and he didn't accept?

Just asking...

Peace,
Kenny

 

[DomainRecap]

So they offered 10M and he didn't accept?

I've never seen any valid offer noted in this amount, and right from the start, Nissan just wanted to bury this poor buy and then grab the domain from his lifeless body.

I'd love to see sources on a firm and legal offer made to Uzi in the $10-$15 million range.

 

[Internet.Domains]

So they offered 10M and he didn't accept?

Just asking...

Peace,
Kenny

I believe that was asking price. Although a more thorough investigation is warranted.

 

[EbookLover]

Hate to say it, but I have owned 3 Nissan cars in my life. Still own one now. But I bought that before I heard of the lawsuits.

This is my last Nissan ever. They aren't what they used to be anyhow. Just another junk brand.

 

[DomainRecap]

Yep, Uzi told Nissan $15 million as he didn't want to sell and I think the highest Nissan ever offered him was a few hundred dollars.

It was never about money, it was just a large corporation unethically flexing its legal and financial muscles on another poor victim. They wanted Uzi to pay and pay dearly for refusing to just hand his family name and business over for free.

 

[DomainRecap]

This is my last Nissan ever. They aren't what they used to be anyhow. Just another junk brand.

There is just too much choice out there to worry about knocking a Bully Brand off your list - I used to buy Infiniti and I haven't missed their cars in the least.

 

[EbookLover]

The last thing posted by Uzi Nissan about this was that Nissan was going to add "Computers" to their Trademark class in an effort to try to steal the domain away from him that way. But this should not work because this would be WAY after the purchase of the domain by Uzi.

Just goes to show you how badly they want to steal that name from him. I doubt they will ever stop badgering him or his family.

http://www.digest.com/Big_Story.php

FEBRUARY - 2008, Ruling on Attorneys' Fees and Final Judgment.
The court has issued a Ruling (PDF) addressing these remaining issues:
1. Nissan Motor is NOT entitled to attorneys' fees.
2. Nissan Computer is entitled to cost under rule 68.
The court ordered NMC to pay $58,000 as cost under rule 68, this is less than 2% of what the cost was to defend this case.
You would think this case is over..... but it really isn't

Nissan Motor's trademark registration.
Nissan Motor is attempting to obtain a Federal Trademark Registration for computers and computer peripherals among other classes of goods and services. We feel that Nissan Motor, in this action, is staging a future case against us in the computer and peripherals market.
We are left with no other course of action but to oppose this registration.

 

[carob]

Then does anyone really need the exact domain

I don't think they need it but they sure do want it.

Anyone looking for a Nissan car will find one, if they accidentally typed in Nissan.com and didn't find the car they would just try again with Google.

What % of people would type in nissan.com? What % of those would give up after going to nissan.com? What financial value would you put on that?

 

[EbookLover]

I just now realized that he also regged Nissan.net about 2 years after he regged Nissan.com

 

[NameLlama]

They can always use Nissan.cars or Nissan.xyz