Located in General Domain Discussion started by NameLlama, Apr 1, 2019.
From all accounts, after reading up about Nissan not wanting to pay anything for Nissan.com, I think both .cars and .xyz might be above their budget
Surprise to domainers, but there are literally thousands of companies and businesses that do not have a domain at all, or do not rely on their domain, for their business to prosper.
Like how many people go to Luigi's Pizza up the street just because they saw a domain?
There are also a lot of B2B businesses that either don't have a website or have have a really shty one on a shty domain, built in 1999 and never updated lol. Website just isn't a marketing vehicle they use.
never knew this....thanks the OP...
Premium Dohmains are extravagant luxury items purchased by people who have somuch money they don't know what else to do with it
Because average business or person cannot justify the large costs..
Should I use this 5000$ in ways that will bring me lots of new customers and revenues.. Or use it to shorten my domain from WORDwordinc.com to WORDword.com
I didn't know about nissan. But I know some brands use "brand dot net" or "brand dot nTLD extensions", probably for the same reason: dot com was taken by someone else. There might be brands using "brand+something dot com" or "something+brand dot com"
End user can easily find if there is a website of the company. Domain may help this or not. The result will not be affected much if the website is indexed by search engines.
No. It's not a must for a brand.
Moreover I think the quite opposite way: using "brand dot com" for company website is a bad choice if "keyword dot com" or "keyword dot something" is possible. I mean even if "brand dot com" is available, it should be redirected to an EMD domain (dot com is not a must) that has some high search volume.
Branding is necessary but doesn't have to start from domain. If you use brand dot com for website you can reach only the portion who heard the brand. With a website on "brand dot com", how can you reach those who didn't hear your brand? What's the expected benefit of having website? What companies do is, paying offline media ads for better brand awareness then expecting possible new customers to search the brand online. Is this a good marketing tactic? I don't think so.
Other than the Z, I don't think there was ever a nissan that appealed to me.
I have been aware of this case for a long time and have always thought a buyout would have been a better ending.
It would be interesting to know how many daily hits Nissan.com gets from people searching for the car manufacturer. I guess they are less now than ten years ago, but should still be a considerable amount?!
It’s impossible to predict how much Nissan have lost from this. My personal guess is not that much. There are many factors involved when choosing a car brand. The domain name should not be important, I guess.
Still, Nissan.com has obviously made many people confused and surprised! That’s for sure!
Nissan really is a sleazy company - and ruthless. They arranged to have their non-Japanese president arrested and sent off to jail over Christmas for 3 months - without charges. And he still faces prison in Japan. This was the guy who saved them from bankruptcy.
Between that and the way they harassed Mr. Nissan for his domain name, I wouldn't even consider buying a Nissan car, but most people don't care about this stuff.
Japanese have never been big buyers of expensive domain names, despite what some here have claimed. And companies like Nissan will never give in and pay $10 million for Nissan.com. They would rather spend $20 million suing the guy.
I'm sorry but I have to strongly disagree with you on this point. Brand dot com is most important and keyword domains are just supplementary - to own a killer name. It's how the world works, brand names are registrable as trademarks, keywords and descriptive names are not. It's actually detrimental to a company to name themselves with a keyword domain in this regard.
Having a website that contains information that people are looking for aka SEO and recommendations from people.
"you find pages and pages of articles on the Nissan Motor vs. Nissan Computer lawsuit, taught in business schools and law schools as one of the most notable domain cases from the age of the dotcom bubble." - WoW!
I never liked their cars in the first place. So, pretty easy decision for me.
Once a time i wanted to buy nice Infiniti and not bought it only because as i dont like the way this idiots trying to steal Nissan.com
Doing well despite a bad name doesn’t mean use bad name.
What if CEO was thieving $10 million a year and doing drugs and the company still did well? Does that mean look for other management who steal money and like drugs?
Or maybe even don’t bother about having website?
It could quite possibly have been a lot cheaper than the cost of all the "bad" lawyers time involved. But there is no educating mugs. They got what they deserved. IMHO. But I'm sure they are doing fine, and wont be going bankrupt anytime soon. Yep. the "Z" is a cool car though.
Japanese businessmen do have different philosophies than western businessmen. It's quite possible they simply view it as a disgrace that they have to "buy" their own brand name. IN the west, we see it as "you snooze, you lose". But they probably see it as unjust and a disgrace. But that's their problem, really. Uzi Nissan is the legitimate own of the domain, no doubt.
I wonder if Nissan fired the people who would have been responsible for making sure they secure digital assets of their brand, like domains.
You mean like they way they keep re-arresting their foreign ex-chief executive
There are many kinds of businessmen in Japan. But generally, they just don't see it as worth the money. And then, once they have been challenged, it's a matter of face. That's one of the problems with the "justice" system. Ghosn fighting to prove his innocence just pisses off the prosecutors.
Nissan being pretty high in prickish behavior to start with, cannot backtrack once they have sued for nissan.com and lost. It would cause loss of face to the company higher-ups, and would make whoever suggests it look weak. If Nissan is eventually wholly taken over by a Chinese company, then negotiations could start fresh again.
Loss of face. Big deal in Japanese culture from what I have read and have been told.
If you can, you should register your brand dot com. But if it's impossible, it's really not a very important problem. If someone knows your brand, he/she can always find your website. The critical problem is how many people know your brand, lack of "brand dot com" comes later. Because brand dot com does not help you to make your brand more popular. You pay ads to make it popular. This must be totally inverse. Website must promote brand. Only EMD dot com can do it.
It's partially correct for the brands that are older than 15-20 years, older than the internet or online shopping level today.
It's partially false as people forget brands if brand owner stops advertisement. People forget brands, so brand dot com's.
Car has a meaning as we don't forget it, we use that word more than nissan in daily life. We recall needs with no problem. Recalling brands is very problematic. Brands are many and have little use in life, except the brand you work in.
1- there are too many brands to recall: 1 "car" word vs 50+ "car brands" to memorize
2- brands are paid by us to serve us. For human brain, brands are not worth to memorize.
In short, if you are in car industry you must own car dot com or a cheaper EMD alternative and must use it as your company website. A small print of "this is official website of car brand" on the footer would be enough. If you own your brand dot com, you must redirect it to your EMD domain. Most companies don't do this as they can register brand dot com for a reg fee while car dot com would cost too much.
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