Many members in the Atom thread are discussing their dashboard stats that have yet to be shown by Atom to correlate to a higher sell-through rate ("STR"). Thus, I thought it helpful to compile the data shared by Atom that does correlate to STR. This adds to a helpful article written by another NamePros blogger, @Bob Hawkes, in 2022 re: Atom, including analytics that could be used to help a seller increase their STR.
Here's a list of 17 items where @Atom.com showed data with STR correlation.
For example, here is the importance of root word placement for the keyword "AI" (front vs. back). Sequence matters (and not just for the "AI" keyword). Don't be an Atom rookie - placement matters.
Adding a Make Offer ("MO") option next to a BIN price leads to an immediate dilution of domain value (by almost 40%). NEVER add MO next to BIN, in my opinion.
This is a graph of Atom Premium .com acceptance rates for my personal NameGroove portfolio. You will see Premium acceptance rates dropped dramatically for my submissions as the name increased in length. Length matters not only to buyers but also to Atom.
Sourced from Bob Hawkes' 2022 analysis:
* All of these charts have been shared by Darpan on his X profile or on @Atom.com blogs.
Here's a list of 17 items where @Atom.com showed data with STR correlation.
1 - Root words
Obviously the data on Root Words is not exhaustive, e.g., more root words sell than those they show in the image, but this data highlights the importance of choosing proper root words. Use this Atom tool to find more root words that are correlated with high STRs. In my opinion, search for words that have a greater than 6% STR.2 - Root word sequence (left vs. right)
This is ignored by many Atom sellers resulting in low to non-existent STRs. Use this Atom tool to find which placement has a higher STR.For example, here is the importance of root word placement for the keyword "AI" (front vs. back). Sequence matters (and not just for the "AI" keyword). Don't be an Atom rookie - placement matters.
3 - AI appraisal domain score
4 - TLDs Taken
If you can find or acquire domains with them, STRs rise exponentially as TLDs taken rise (exceptions apply).5 - TLD type
If you're going to play in the non-.com world, choose wisely. Atom's Sapphire Marketplace may change this data going forward.6 - Non-.com TLDs taken
If you're going to play in non-.com TLDs, be sure to follow this rule and/or make sure the SLD is incredibly synergistic with the TLD. Atom's Sapphire Marketplace may change this data going forward.7 - Domain age
8 - Type of name
Name types include Made Up Words, This & That (T&T), One Word, Compound, Alliteration, etc.9 - Price changes
Scheduled price increase, price drop, and/or price increase.10 - Name quality
The point here shows higher quality names, with corresponding higher prices, have higher STR. Higher quality names are in our control.11 - Pricing
BIN vs. Make Offer STR. Always choose BIN on Atom, in my opinion.Adding a Make Offer ("MO") option next to a BIN price leads to an immediate dilution of domain value (by almost 40%). NEVER add MO next to BIN, in my opinion.
12 - BIN and/or LTO
For names priced higher than $3.5k, LTO may increase sales price and STR. The data shown doesn't prove causality, but I'm extrapolating/assuming.13 - Pricing by use case
Pricing differs by the end user who buys the name. Price appropriately.14 - Pricing levels
Be sure to price just below psychological thresholds.15 - Length matters
Be careful with names that are 10 letter (10L) or longer, unless there is strong word synergy. Choose shorter unless you know what you're doing.This is a graph of Atom Premium .com acceptance rates for my personal NameGroove portfolio. You will see Premium acceptance rates dropped dramatically for my submissions as the name increased in length. Length matters not only to buyers but also to Atom.
16 - Syllable count
Similar to length, the easier the name is to say, the higher the STR. Be careful with 4+ syllables.17 - Repeat Visits
While you cannot directly effect repeat visits, Repeat Visits are highly correlated to STR. Thus, if you see repeat visits, you may want to renew, enhance, or schedule a discount or price increase, etc.Sourced from Bob Hawkes' 2022 analysis:
* All of these charts have been shared by Darpan on his X profile or on @Atom.com blogs.
