Dynadot

analysis Request The Domain Name You Want

Spaceship Spaceship
The Domain Buyer Requests section has been a feature of NamePros for many years. That section of the site provides an opportunity for investors looking to increase their holdings in a certain niche to see what is available from other NamePros members, or to try to find inventory for a particular end-user request.

As in any online system, some requests seem more reasonable than others. I decided to, with an open mind, read every single open Domain Buyer Request, and do a little analysis. Here is what I found.

The Study

On Dec. 4, 2024, I spent a number of hours reading all requests in full, and made notes for each on the extension (TLD), type of domain name, low price per domain name, high price per domain name, and the number of feedback reviews for the requester. In a few cases the upper price per domain name was not entirely clear, and in more cases the lower cost.

Many buyer requests cover several types of name within one request thread. For those, I separated out each requested type of domain name. I looked at 101 currently active domain requests the day I did the analysis, although the number of requesting posts was somewhat fewer.

Keep in mind that this is an analysis of a single point in time. Some of the features of the requests may not hold next month.

Findings

Here are observations, some of which surprised me:
  • The lower price per domain name ranged from $1 to $100,000, with a median of $250.
  • The upper price ranged from $2 to $1,000,000, with a mean of $28,300 and a median of $1500.
  • Strong majority are seeking .com (more on extensions in next section).
  • Most are looking for a specific structure of name, like a dictionary word or 4L (four-letter) domain name.
  • 4L .com are particularly sought. Within that, many specified a CVCV structure in particular, that is Consonant-Vowel-Consonant-Vowel, such as ‘mega’.
  • In many cases the requester indicated excluded letters, indicating that they were seeking Western and/or Chinese Premium combinations.
  • Very few indicated they were looking for a name for a particular end user.
  • Only a few were looking for names in specific niches. Yes, there were a few looking for certain suffix/prefix, someone was looking for names with ‘agent’, someone else wanted an Italian-sounding name, someone wants names about cats, someone looking for short names that end with two specific letters, there is a request for robot names, and so on. A few were quite specific, such as a name for an Arabic classified website. I expected more requests for names within particular niches or with certain keywords.
  • Relatively few were looking specifically for parking names, although one was looking for a portfolio of such names, and another requester was looking for names with strong SEO potential.
  • Total number of sought names varied, and was not always clear, but most seemed to just be seeking a few names.
  • Those requesting names ranged from very new members with 0 feedback, to highly experienced sellers. Over the 101 requests, the average feedback score was 159. That is skewed by some high-feedback members, the highest being 1184, but a number of other requests came from those with 500+ NamePros trade reviews. Still, the median number of trade reviews was 21.
  • Only a few mentioned domain age, with many more indicating the number of registered TLDs as a requirement.
  • A number indicated requirements on payment process, e.g. Escrow.com, or on registrar.
Mainly .COM

Most requesters, 68.3%, are interested in .com, as the graph below indicates.
Image-TLD.png

Breakdown by extension for the 101 buyer requests. Note that ‘any’ means being open to any or many possible extensions, while ‘other’ means a specific TLD was requested, but one not in the chart separately.

I was somewhat surprised that so few were searching for .io, and not as many for .ai as I would have expected.

The TLDs represented by ‘other’ in the chart were .cn, .com.au, .gg, .us, .vc and .xyz, each with a single request the day I checked.

In general, national country code names seemed to be seldom sought.

Liquid Names Sought

Most of the requests were for names that investors view as liquid, in particular one-word or short .com names, or strong single words in extensions like .ai, .io, .net or .com.

The breakdown for .com requests shown in the chart below.
Image-Type.png

For .com requests only, the type of name requested. 5N means five number, 4L is four letter, 1W is single dictionary word, 3C means three character names, and so on. For most other TLDs, only dictionary words are requested. In this chart, ‘any’ means buyer openness to a variety of name types, while ‘other’ means a specified type not represented by the main categories here.

Only a few requests were for multi-word or brandable-type names.

If Making a Buyer Request

If you are making a buyer request, make sure that you have followed the rules – here is link to the Domain Names Wanted Guide. Note in particular that you need to give a specific price or price range.

While many of the possible items in the request are optional, specifying things such as extension, payment terms, niche or sector, number of TLDs registered in term, etc. can save you time from reading responses that are not of interest.

Members will be hesitant to respond to a request for a high-value name from someone with zero trade reviews. So you might want to first do some successful buying or selling of lower-priced domain names, or simply be active in the community, to build a reputation.

Responding to a Buyer Request

Before making your first response, carefully read what is requested, and only suggest names that completely meet that. If it requests single word, it means a word that is in the dictionary, not a made-up term or creative spelling. If it asks for .com, even if you think you have a great name in .io or some new extension, that does not meet the criteria. If it says to send prices, don’t send a suggested name without prices.

Respond via a direct message. Only send one DM, unless the buyer has sent one back. No reply means they are not interested.

Read the the Domain Names Wanted Guide here.

For both buyers and sellers, after a successful transaction leave trade reviews.

Even if you don’t directly use buyer requests, seeing what other investors are requesting may help inform investing decisions.

Here, once more, is the link to the Domain Buyer Requests section of NamePros.

I welcome comments below on your experience, as a buyer or a seller, in using the buyer request section.
 
41
•••
The views expressed on this page by users and staff are their own, not those of NamePros.
1
•••
Great insights as always!

Tx Bob. Much appreciated.
 
10
•••
What tool are you using for domain analysis? Just curious.
 
3
•••
What tool are you using for domain analysis? Just curious.
I may misunderstand the question. For this article, simply reading through all the requests, noting the data, putting it into a Numbers spreadsheet, calculating medians, etc., and plotting the graphs.

For domain analysis in general, many tools, with some of the ones I use most regularly NameBio, dotDB, ExpiredDomains, OpenCorporates, Google :giggle:, CrunchBase, HosterStats, various TM, WaybackMachine, WhoIs. I don't currently have an active Domain Academy account, but that set of tools when I did. I also use various resources for checking names for sale, including GD Auctions and Sedo as well as ExpiredDomains.

If you mean for the calculations and graphing on all of my articles, I use Mac Numbers for all of that.

Let me know if this was not what you were asking.

Bob
 
Last edited:
9
•••
(.)
 
Last edited:
1
•••
Waste of time looking there unless you are selling below wholesale price.
 
18
•••
Those requesting names ranged from very new members (emphasis mine) with 0 feedback
Or seasoned NP members wishing to remain anonymous for this inquiry.
 
3
•••
I'm not good at domain selection. Can't sell single domain since last 3yrs
 
0
•••
You are very generous, Bob, other domain gurus would charge for the analysis you do, or they certainly would not reveal the sources and tools they use to analyze the market.
Thank you very much.
 
5
•••
Waste of time looking there unless you are selling below wholesale price.
My thoughts exactly. Not a serious place to sell even for lower end prices .

Most request threads are fishing expeditions and no names get bought. The “buyers” feedback never goes up or they don’t have any feedback to begin with. I have learned to ignore that useless noise here.

Thread after thread they fail to name an actual dollar PER DOMAIN max budget.

Management should be removing all requests that don’t follow this basic rule not the soft reminder they give now.
 
10
•••
Thread after thread they fail to name an actual dollar PER DOMAIN max budget.
In a couple of cases it was not crystal clear, but I was able to determine a maximum dollar per domain in almost all. The minimum dollar per domain was not clear in many, I agree. And I suspect that few actually buy at the stated maximum dollar.
 
1
•••
If I could offer a general comment. I do not have data on how many sales result from the thread, or at what amounts, but there are at least some.

True, most are looking for names at wholesale costs, often low wholesale costs. Also, majority of time you get no response from submissions, based on personal experience. But some of the time, you do, and often learn from that interaction, even if you don't sell a name. If you sell names you were considering liquidating, and someone else finds value in name, possibly because they will use a different selling route like outbound, surely it is a win-win situation even if the sale is at wholesale price?

I guess by writing about this, I hoped it might spur better, and additional, use of the section. I think there is a definite place for use by those who are trying to meet a specific client need. That could well result in sales that are less than retail price, since both sellers/agents need to be compensated, but more than wholesale, and for many seeking their first or an early sale, it may well be an important step.

Definitely some, not a ton, of the requests I read were at unreasonable price requests. But any of us can ignore any particular request, and do. That does not mean that there is not value in having an active section where people can request names.

-Bob
 
1
•••
Bob, other domain gurus would charge for the analysis you do, or they certainly would not reveal the sources and tools they use to analyze the market.
I don't regard myself as a guru, I struggle just as many do, but thank you for your kind comment. The official weekly article in the Blog I do get compensated by NamePros. True, I put many more hours into many posts than the fee I suggest, but it is rewarding to have freedom to investigate what I want, to present it here to the amazing domain community, and to have many people extend, qualify and improve the coverage through their own perspectives with comments. I like that NamePros is both very active and open community, and that things I write here are not behind a paywall.

With respect to the sharing sources and tools, I understand the push to keep some things secret, but I don't do that. Sometimes people DM me about evaluations, and mostly I just tell them the approaches and tools that I use personally, and have written about. I believe sharing means no one has unfair advantages, and also, if we all become better at predicting which names have end-user demand, the name market as a whole will be more healthy.

I would like to thank everyone who has been so encouraging within the NamePros community. Your comments and interactions, and even simply pressing like or thank, do make a difference.

Best wishes to you all.

Bob
 
Last edited:
14
•••
Or seasoned NP members wishing to remain anonymous for this inquiry.
Possibly, but I think there is a pretty rigidly enforced rule about multiple accounts at NamePros, except the one extra account allowed by Gold members, for obvious reasons.

I honestly was surprised how many of the requests were from those with a hefty number of trade reviews.
 
2
•••
Thanks for the effort Bob. Sadly Domain Names Wanted has become the land of misfit toys.

A good number of the high budgets are not real buyers. This since some here want to know how the business works and is not shared anywhere.

There are several people who their existence in domaining is trying to get the prices of one word .coms hopefully from an unintelligent investor or someone who is desperate due to some problem in their life.

They state they have a budget $100K to $500K, they get the names and prices and then email Brent Oxley, in speaking with Brent I think we figured there are probably 100 people who make or try to make their living off him. So Brent either passes or counters and the supposed buyer here comes back with a counter or never gets back if Brent passed.

They may also go to a few other big investors who might always be in buy mode if they are getting over on the seller.


Look there are hundreds of well heeled investors, people with plenty of money looking to buy a one word .com. 9 out of 10 times not at a price a domain seller who knows the market would consider close to fair market.


Then you have real buyers like @bmugford who take the time to say I am looking for

One and two word .com - one word .us and .org. Nothing Else. In case you missed it NOTHING ELSE.

He will get 500 emails that go something like,

"Hey Bro I know you said one word .com, org and us but I don't know if you see the xyz sales Swetha has posted, I have three great one word .xyz."

No reply from a Buyer like Brad and it's another message "Did you get my message?"

So real buyers said screw this not worth the time.
 
Last edited:
15
•••
Thanks for the effort Bob. Sadly Domain Names Wanted has become the land of misfit toys.

A good number of the high budgets are not real buyers. This since some here want to know how the business works and is not shared anywhere.

There are several people who their existence in domaining is trying to get the prices of one word .coms hopefully from an unintelligent investor or someone who is desperate due to some problem in their life.

They state they have a budget $100K to $500K, they get the names and prices and then email Brent Oxley, in speaking with Brent I think we figured there are probably 100 people who make or try to make their living off him. So Brent either passes or counters and the supposed buyer here comes back with a counter or never gets back if Brent passed.

They may also go to a few other big investors who might always be in buy mode if they are getting over on the seller.


Look there are hundreds of well heeled investors, people with plenty of money looking to buy a one word .com. 9 out of 10 times not at a price a domain seller who knows the market would consider close to fair market.


Then you have real buyers like @bmugford who take the time to say I am looking for

One and two word .com - one word .us and .org. Nothing Else. In case you missed it NOTHING ELSE.

He will get 500 emails that go something like,

"Hey Bro I know you said one word .com, org and us but I don't know if you see the xyz sales Swetha has posted, I have three great one word .xyz."

No reply from a Buyer like Brad and it's another message "Did you get my message?"

So real buyers said screw this not worth the time.

Champagne taste on a beer budget.
 
11
•••
There are more jokers, newbies who want to buy CVCV.com names for $200 to $500 range. Domain Buyers Request must be closely monitored because here only you will find more scammers, cheats. I myself scammed in this section twice, lost three 4-letter dot com names.
 
1
•••
Thanks for the effort Bob. Sadly Domain Names Wanted has become the land of misfit toys.

A good number of the high budgets are not real buyers. This since some here want to know how the business works and is not shared anywhere.

There are several people who their existence in domaining is trying to get the prices of one word .coms hopefully from an unintelligent investor or someone who is desperate due to some problem in their life.

They state they have a budget $100K to $500K, they get the names and prices and then email Brent Oxley, in speaking with Brent I think we figured there are probably 100 people who make or try to make their living off him. So Brent either passes or counters and the supposed buyer here comes back with a counter or never gets back if Brent passed.

They may also go to a few other big investors who might always be in buy mode if they are getting over on the seller.


Look there are hundreds of well heeled investors, people with plenty of money looking to buy a one word .com. 9 out of 10 times not at a price a domain seller who knows the market would consider close to fair market.


Then you have real buyers like @bmugford who take the time to say I am looking for

One and two word .com - one word .us and .org. Nothing Else. In case you missed it NOTHING ELSE.

He will get 500 emails that go something like,

"Hey Bro I know you said one word .com, org and us but I don't know if you see the xyz sales Swetha has posted, I have three great one word .xyz."

No reply from a Buyer like Brad and it's another message "Did you get my message?"

So real buyers said screw this not worth the time.

My entry point into domain investing is marketplace maturity. When the buy offers were sincere and frequent I missed that boat. I posted something similar to what Bob mentioned without the analytics. The serious buyers are in hiatus due to spam replies.

Every week I read the domain sales reports from multiple sources. Because this market is highly speculative, it helps to avoid non-serious buyers.
 
0
•••
The people that are buying domains for $1M probably don't even have close to a million dollars. They are likely just brokering domains without using the proper section for it.
 
2
•••
Thank you very much for this post and that is very sad when i received many unrelated domains dm, mean i have requested 4L and single word .co but mostly im receiving two word in ,co and 4L in other tld as well. I don't know why seller don't read buyer request carefully and just sent whatever he / she own.
 
3
•••
  • The sidebar remains visible by scrolling at a speed relative to the page’s height.
Back