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Domain blog covering the latest domain news, domain sales, reports, analysis, advice, interviews, strategy, and more.
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opinion Should Domainers Be Developers?

This argument comes up every now and then and it drives me a little crazy. Someone posts about building out one of their domains and the gatekeepers show up: "Real domainers don't develop, they invest." As if the two things can't coexist.

I don't get this mentality at all. When I'm looking at a...
 
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opinion Premium Is a Feeling, Not a Formula

There's this thing that happens when you've been looking at domains long enough. You'll stumble across a name and just know—without running comps, without checking search volume, without doing any of the logical stuff you're supposed to do—that it's premium. It just is.

Summit.com feels...
 
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opinion Winning With A Mock Domain Portfolio

Imagine for a moment: you hand-register every available name that looks interesting, or you grab every expired domain you come across. Before long, you’re sitting on 100,000 domains. At $12 per renewal, that’s a staggering $1.2 million every single year—just to keep them active.

That number...
 
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opinion Wealth on the Web: Domains vs. Real Estate

Owning valuable domain names today is like owning prime real estate in the early days of property development. These names may be digital, but the wealth they can build is very real. Just as real estate created billionaires like Donald Bren, Stephen Ross, Sam Zell, and Jerry Speyer, domain...
 
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opinion The Founder’s Mindset: A New Way to Sell Domains

Many years ago, I sat at my desk in our home office, staring at my laptop screen. I was in the early stages of launching a new side hustle—a high-end Nigerian men's clothing line specializing in customized dashikis. A dashiki is a colorful garment that covers the top half of the body, worn...
 
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opinion Crypto’s Hype vs. Domains' Legacy: The Real Value of the Internet

Let’s talk about something important—something that’s been around for a while but doesn’t always get the attention it deserves. If you’re spending your hard-earned money without fully understanding where it’s going, you’re not really investing. You’re gambling. And let's be real, with the rise...
 
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opinion The Power of Descriptive Domains in Building Success

When it comes to building a memorable and successful brand online, your domain name is everything. And let’s face it—naming your business is no small feat. But there’s one type of domain name that stands out above the rest: the descriptive domain. It’s a name that instantly tells people...
 
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opinion Blockchain Meets Domains: A New Era of Digital Property

Imagine a world where domain names are more than just website addresses. Instead, they become valuable digital assets, akin to rare collectibles. In this emerging future, short and unique domains could hold prestige and financial worth similar to NFTs. Owning a premium domain might be as...
 
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opinion Domain Name Investors Make Predictions For 2023

The more accurately we can predict the future, the better position we are in as domain investors. With that in mind, I sought views on: How Do You Think 2023 Will Be In Domain Investing?

That discussion thread included a poll on overall optimism or pessimism about domain name investment...
 
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opinion Predictions For 2022 In Domain Investing

What will happen in domain investing in the coming year?

Will the market continue to surge? Will different extensions or sectors emerge? What will be the hot keywords?

While no one can predict the future with certainty, being receptive to a variety of views, while at the same time exercising...
 
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opinion What Will 2021 Be Like In Domain Names? 55 Viewpoints

I reached out to many people to see what they thought 2021 would hold for the domain world. I made it tough by requiring each to respond in just a single sentence. To get a comprehensive view from many perspectives, I included long-term and newer domain investors, business leaders, domain...
 
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opinion Domain Investing Predictions for 2020: 25 Perspectives

I contacted a number of prominent domain industry people to ask what they saw for the year ahead. I suggested ten questions, ranging from Overall, are you positive about domain investing in 2020? to Is there an important topic that is being overlooked? I asked each person to...
 
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opinion Why You Can't Let Social Media Control Your Brand

Recently, a prospective client told me that a domain name is "not that important in comparison to our social handles". This CEO owned a company offering a valuable, physical product. To someone involved with domain names, this came as a shock but upon closer inspection, it shouldn't be a...
 
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opinion What's Your Favorite Domain Name That You Own?

What is your favorite domain name from your own domain name portfolio? Every single domain investor has a personal favorite, which isn’t necessarily their best domain name, or their most valuable. It’s always a personal choice, which is what makes this question extremely interesting.

We asked...
 
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opinion Would You Trade a Social Media Username for a Domain?

Social media usernames and domain names have more in common than you might think. The right username, just like the right domain name, can bring you traffic, improve your brand and attract attention from potential buyers or advertisers. Many companies have gone out of their way to try and...
 
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opinion Negotiation Tactics | Part 2: Inbound - A Few Different Approaches

Time flies, don't it? It's been a while since I've written anything over here at NamePros (or even at all). Life gets insanely busy, and even more so when you're juggling 7,485.37 things at once, but nothing like an early morning Hawaiian style inbound negotiation rant to kick things back into...
 
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opinion Whatever You Do, Don't Forget the End User

This time last year, I would have never considered buying six-, seven- or even eight- number domain names. I wouldn't have considered buying a four-letter .COM with a "z" or a "q" in it either. I wouldn't have even considered buying four letter .NET domain names.

Yes, the domain industry is...
 
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opinion What Should You Invest In If You Missed Out On Four-Letter .COMs?

The majority of you will know that four letter .COM domain names have rapidly risen in value over the past year, and particular. Letters which were deemed to be poor investments a couple of years ago are now sought after by Chinese investors and those hoping to cash in on China's insatiable...
 
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opinion Exclusive: XA.com Sold For $850,000

Earlier in the week, I wrote about XA.com's probable sale, and it can now be confirmed thanks to James Booth (@BoothDomains).

The new owner of XA.com is Kyar Kyin Yang of the Philippines, and as James Booth is currently based in the Philippines, he spoke to Mr Yang about the domain...
 
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opinion What I've Bought in the Past 12 Months and Why

I've often read posts from Elliot Silver and other bloggers about their recent acquisitions, and I have always found it fascinating to see what others are buying. I've endeavored to create a similar post below, and I hope that you get some interest from it.

My domain sales and acquisitions are...
 
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opinion Why Attend a Domain Conference?

Having just gotten back from THE Domain Conference in Florida this week, I thought it would be good to share some reasons why I think being at a conference is so important. I think in business it is always smart to think strategically about any investment. Going to a conference is an investment...
 
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opinion Something Brewing With 5N .Net Domains?

I have been noticing an uptick in 5N .net action lately. To be clear, this article in no way suggests for anyone to register them, and this article is not a recommendation for them. The research and homework on this topic is just beginning. That said, it does seem every name that drops that does...
 
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opinion What I Noticed While On Vacation - The Place To Be Is .COM

I recently returned from vacation after visiting Florida, and I had a great time. It's always good to unwind a little bit, take some sun in, and think about what's going on in your life, where you're headed, and what you're going to have to do when you get back home to achieve certain goals in...
 
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opinion How I Manage My Leads

I know from experience that dealing with leads can sometimes be confusing. I’ve been asked previously how I deal with them from start to finish, so I’ve compiled some tips and information that has helped me in the past. What worked for me may not work for you, but if this helps you, then great...
 
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opinion The 7 attributes of a "Domain Artist"

The dictionary defines art as “the expression or application of human creative skill and imagination, typically in a visual form such as painting or sculpture, producing works to be appreciated primarily for their beauty or emotional power”.

The same can be applied to domain name investing. It...
 
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opinion Why I Develop Every Domain Name Investment

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About 10 years ago I discovered the secret to domain success. Though, not much of a secret, domain development is a wonderful way to improve upon your investment, yet it is highly underutilized. Once I figured that out, I began developing everything I could get my hands. It’s...
 
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opinion Politicians Reinventing What Cybersquatting Is

Cybersquatting on trademarks is nothing new in the domain name industry. You’re even likely to find yourself on a parked page if you mistype your favorite brand, which is likely owned by someone trying to make a quick dollar, regardless of the Anticybersquatting Consumer Protection Act (ACPA) or...
 
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opinion Finally, a tried and true registrar that domainers can trust!

Taking a leap to a new registrar can be quite a scary move for some people if they're not familiar with its user interface or they have concerns should the registrar be fairly new. Nevertheless, there is a tried and true registrar that domainers can trust, with lower expenses that will also save...
 
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opinion Dissecting Strange Domain Facts

I came across an interesting article today that covered their version of "10 Strange Domain Name Facts." I thought I would go over them and add my personal thoughts. This should be fun, right? Let's find out! :)

1. Webmasters purchasing misspelled domain names to prevent people from taking...
 
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opinion How to choose the right domain for you.

How to choose the correct domain for you.

I suggest using godaddy.com to buy a domain.

Choosing the correct domain can be a hard choice, especially if you have never had experience with domains before. There are always people asking "If I buy a domain should I get a .net, .org, .com or...
 
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opinion Picking a good domain name for $10 or less

Nearly every day I have someone new to domain name investing ask me “How valuable is this domain name that I registered?” Nearly every day I must politely give the reasons why that specific domain has little or no value in the aftermarket arena. Generally the name was purchased with great...
 
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opinion What to do (and not to do) when picking a domain name

I own many domain names and have sold many more over the years. I feel as if I have a good grasp as to what to do (and not to do) when picking a domain name. I do not consider myself to be an expert in this field but I do have a great deal of knowledge and a willingness to use all of the tools...
 
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opinion Owning Multiple Domain Names for the same website

If we already have a website with a very good domain name, why would we want another domain for the same website? In this post, I will outline some benefits of owning multiple domain names that forward to the same website.

Understand Where Our Website Visitors Come From

Before looking at...
 
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