I own many domain names and have sold many more over the years. I feel as if I have a good grasp as to what to do (and not to do) when picking a domain name. I do not consider myself to be an expert in this field but I do have a great deal of knowledge and a willingness to use all of the tools that are at my disposal. This puts me above and beyond 99% of the people who purchase domain names any given day.
Here are some Domain Name statistics:
On April 20, 2009 alone there were over 90,000 domain names registered. On the same day there were over 45,000 domain names that “dropped” meaning that someone chose not to pay the registration fee for one more year.
During the week from April 13, 2009 until April 19, 2009 the Top 20 domain name sales amounted for over $481,000 or an average of almost $25,000 each. All of these names were either a one or two word domain that described an actual product.
During the period from January 1, 2009 until April 19, 2009 the Top 20 domain name sales amounted for over $12,000,000 or an average of around $600,000 each. Again, all of these names were either a one or two word domain that described an actual product.
What do those statistics mean (and how do I use them)
The statistics by themselves do not mean much but they provide an interesting insight into the buying habits of domain name purchasers. They also show me that roughly 1/2 of all domains registered on any given day amount to money down the drain because, and I’m just guessing here, the people did not take the time to research their domain purchase and pick the name that is best for their situations, resulting in them not renewing the domain.
The other conclusion that I can draw is that a one or two word generic product names will out perform all other categories every day of the week.
So how do I pick the right domain name?
Picking the right domain name really depends on what you will use the name for and how you plan on marketing your website. You may end up having several domain names for the same website. For example purposes lets assume that you will be using the domain to sell antiques on the internet and have an unlimited budget. You may use Antiques dotcom as your main business name but it would also make sense to own AntiqueDolls dotcom, AntiqueLamps dotcom, AntiqueClocks dot com and other names that may fall under the keyword category of antiques.
Now let’s talk about someone who wants to sell antiques but does not have an unlimited budget. Then you can buy AntiqueJoint dot com off of me for a few hundred dollars (shameless plug). It will still benefit you to have a few more generic product names to drive traffic to your site. Names like AntiqueDolls dot info, AntiqueLamps dot info, AntiqueClocks dot info may be available for considerably less and still achieve the desired results.
It’s all about the keywords of the domain name and how they apply to the website information that you want to display. Just keep that in mind the next time that you are about to hand register “AntiquesFromMe2U dot com”.
Here are some Domain Name statistics:
On April 20, 2009 alone there were over 90,000 domain names registered. On the same day there were over 45,000 domain names that “dropped” meaning that someone chose not to pay the registration fee for one more year.
During the week from April 13, 2009 until April 19, 2009 the Top 20 domain name sales amounted for over $481,000 or an average of almost $25,000 each. All of these names were either a one or two word domain that described an actual product.
During the period from January 1, 2009 until April 19, 2009 the Top 20 domain name sales amounted for over $12,000,000 or an average of around $600,000 each. Again, all of these names were either a one or two word domain that described an actual product.
What do those statistics mean (and how do I use them)
The statistics by themselves do not mean much but they provide an interesting insight into the buying habits of domain name purchasers. They also show me that roughly 1/2 of all domains registered on any given day amount to money down the drain because, and I’m just guessing here, the people did not take the time to research their domain purchase and pick the name that is best for their situations, resulting in them not renewing the domain.
The other conclusion that I can draw is that a one or two word generic product names will out perform all other categories every day of the week.
So how do I pick the right domain name?
Picking the right domain name really depends on what you will use the name for and how you plan on marketing your website. You may end up having several domain names for the same website. For example purposes lets assume that you will be using the domain to sell antiques on the internet and have an unlimited budget. You may use Antiques dotcom as your main business name but it would also make sense to own AntiqueDolls dotcom, AntiqueLamps dotcom, AntiqueClocks dot com and other names that may fall under the keyword category of antiques.
Now let’s talk about someone who wants to sell antiques but does not have an unlimited budget. Then you can buy AntiqueJoint dot com off of me for a few hundred dollars (shameless plug). It will still benefit you to have a few more generic product names to drive traffic to your site. Names like AntiqueDolls dot info, AntiqueLamps dot info, AntiqueClocks dot info may be available for considerably less and still achieve the desired results.
It’s all about the keywords of the domain name and how they apply to the website information that you want to display. Just keep that in mind the next time that you are about to hand register “AntiquesFromMe2U dot com”.
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