I recently returned from vacation after visiting Florida, and I had a great time. It's always good to unwind a little bit, take some sun in, and think about what's going on in your life, where you're headed, and what you're going to have to do when you get back home to achieve certain goals in your life.
During my travels in Florida, there were tons of different advertisements everywhere from billboards to buses. Now, I know these types of things can be found nearly everywhere, but I guess since I was on vacation, I seemed to notice them more. Vacation helps you to slow things down, fully take in your surroundings, and really appreciate the things around you.
One of the first things I noticed is that domain names are everywhere. Maybe it's just me, but companies are starting to put their domain name on everything. From huge companies to small mom-and-pop shops, the geo domain names are being put to good use, which is great for all of us.
There are many people who love the new gTLD's, and they are pouring lots of money into these domains for investment purposes because they feel some of them may match or surpass the .com space one day. I'm still rather new to the domain industry, but I've read tons of articles saying that .com's are slowly dying off and the new wave of gTLD's are the best opportunity for many investors today.
Are the new gTLD's domains really worth your money?
With that in mind, I paid close attention to the advertisements in Florida. Out of all of the advertisements that I saw with domain names in them, nearly every single one of them was a .COM. There was a point where I counted every billboard that had a domain name on it while driving down the highway, about 100 of them, and the ratio was 99 .com domains to 1 .net domain. Nothing else.
Now, I know this is a small sample size but I'm pretty sure if I would have continued on with this experiment, the results would have continued to show the same pattern and dominance of .com domain usage in offline advertising.
So what does this all mean anyway?
Besides me mentioning I had a fantastic time taking in sun and sipping on red wine, I believe someone who purchases domain names should continue to focus their time and energy on extensions that continually prove to have a track record of success. In this case, it is .COM. One-to-two word .com domains (maybe even three words) that a business, organization, or company can use to help with their online and offline presence. After all, offline advertising is still what many people experience the most in their everyday lives and the consistent brand exposure of .com is what they've grown to understand and trust.
Instead of playing the new gTLD lottery, we should focus on, or make sure we incorporate it into our overall strategy, what is already working and where end users are putting the primary focus of their advertising dollars.
What do you think?
During my travels in Florida, there were tons of different advertisements everywhere from billboards to buses. Now, I know these types of things can be found nearly everywhere, but I guess since I was on vacation, I seemed to notice them more. Vacation helps you to slow things down, fully take in your surroundings, and really appreciate the things around you.
One of the first things I noticed is that domain names are everywhere. Maybe it's just me, but companies are starting to put their domain name on everything. From huge companies to small mom-and-pop shops, the geo domain names are being put to good use, which is great for all of us.
There are many people who love the new gTLD's, and they are pouring lots of money into these domains for investment purposes because they feel some of them may match or surpass the .com space one day. I'm still rather new to the domain industry, but I've read tons of articles saying that .com's are slowly dying off and the new wave of gTLD's are the best opportunity for many investors today.
Are the new gTLD's domains really worth your money?
With that in mind, I paid close attention to the advertisements in Florida. Out of all of the advertisements that I saw with domain names in them, nearly every single one of them was a .COM. There was a point where I counted every billboard that had a domain name on it while driving down the highway, about 100 of them, and the ratio was 99 .com domains to 1 .net domain. Nothing else.
Now, I know this is a small sample size but I'm pretty sure if I would have continued on with this experiment, the results would have continued to show the same pattern and dominance of .com domain usage in offline advertising.
So what does this all mean anyway?
Besides me mentioning I had a fantastic time taking in sun and sipping on red wine, I believe someone who purchases domain names should continue to focus their time and energy on extensions that continually prove to have a track record of success. In this case, it is .COM. One-to-two word .com domains (maybe even three words) that a business, organization, or company can use to help with their online and offline presence. After all, offline advertising is still what many people experience the most in their everyday lives and the consistent brand exposure of .com is what they've grown to understand and trust.
Instead of playing the new gTLD lottery, we should focus on, or make sure we incorporate it into our overall strategy, what is already working and where end users are putting the primary focus of their advertising dollars.
What do you think?
