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opinion Dissecting Strange Domain Facts

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I came across an interesting article today that covered their version of "10 Strange Domain Name Facts." I thought I would go over them and add my personal thoughts. This should be fun, right? Let's find out! :)

1. Webmasters purchasing misspelled domain names to prevent people from taking away traffic to their main site is common practice. However, Google went out of their way to purchase domains that could potentially do them harm when placed in the wrong hands. Site names like [removed], googlepoo.com, and a host of other domain names that refer to the search engine giant only shows that Google knows what it’s doing by protecting its brand.
This is a valid point that I can agree with. Although, it's not limited to just hurtful domains that include a TM (e.g. GooglePoo.com), it actually encompasses all domains that have a TM (e.g. NikeShoesCheap.com, Google.Travel, PlayStationGamesOnline.com). Sometimes, even typographical errors of TM's need to be policed (e.g. Googl.com, PlayStatio.com, Fords.com, Nikr.com). Such typos, especially if profiting from a company's TM, are in violation of TM law just as much as the correctly spelled versions. The fine print of registering a TM with the USPTO is that a TM holder will do everything in its power to protect their mark. Failure to police their own mark may result in the termination of the TM filing. In short, it's imperative that a filed TM holder stay on top of anyone infringing on their mark.

2. Just like Google, Coca-Cola took multiple domains as part of their branding strategy. However, instead of buying potentially harmful domain names, the beverage company purchased domains through “The Ahh Effect” campaign launched on February this year. Coca-Cola bought 62 domains starting with Ahh.com, Ahhh.com, and so on – the number of domains referring to the number of ‘h’ in the name. While the domains hosts unique content, the bulk purchase is a marketing ploy that taps into the desire of its audience for curiosity and novelty.
Sure, I agree that many companies explore catchphrases and doorway pages in order to expand their reach and add a little more humorous engagement with potential consumers: from single words to long tail phrases (e.g. taglines, slogans).

It could be helpful for some companies to deploy gateway pages with domain names that have a single word to long tail phrases. This could give you more organic search traffic or even viral traffic. In the example, it could expand Coca-Cola’s reach by engaging consumers with a humorous catchline “Ahh…”. How many of the 62 domain names did you test out? Do you feel like grabbing a Coke now?

3. Mike Mann bought 14,962 in a day on 2012. His comment: “I’m just really greedy. I want to own the world.” Until then, he’ll have to settle for the record of most domains purchased in a day.
There isn’t much to say about this one except congratulations on the second record, Mike! However, it’s good to mention to our readers to not try this one at home, until you know what you’re doing and you have the financial means to do so responsibly.

4. Do you imagine yourself typing out Googol.com instead of Google.com? The former was supposed to be the actual name for the now-famous search engine. ‘Googol’ is a mathematical term that refers to 10 to the power of 100 (1 plus 100 zeroes) and was suggested to Larry Page by his fellow graduate student named Sean. Larry approved the name and Sean was about to register for the name. However, Sean was not aware of the correct spelling of googol and registered for Google.com instead.
Ha, funny, but probably best it ended up the way it did. :)

In 1999, Excite turned down an offer of $1,000,000 to purchase Google. Google even went further to drop the price to $750,000, which was declined as well. However, both selecting the appropriate domain name and moving forward with the company was probably the best move made by both Larry Page and Sean.

5. If you’re planning to use the .ng extension for your domain, then you’d better be flush with cash. The Nigerian domain extension is the most expensive top-level domain available with $40,000.
If you’re ever playing Trivial Pursuit: Domain Investors Edition, you can now crown yourself the winner by knowing this bit of information. It’s not very helpful for most of us day to day, but interesting information.

6. In case you’re wondering the maximum number of characters in a domain name, it’s 63. This was figured out when all domain names that use ‘a’ from first to last character have been taken.
Those of us that follow the “under 10 character rule” in most instances are probably rolling our eyes at that number. There are only two practical uses for this: keyword stuffing, which is a big no-no, and the quote below (#7).

7. However, there is an exception to the rule above, which also happens to be the longest unhyphenated domain name in history: llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch.com, an actual Welsh village. It was registered by the Internetters in October of 1999. The translation of the phrase in English is, “the church of St. Mary in the hollow of white hazel trees near the rapid whirlpool by St. Tysilio’s of the red cave”.
Don’t try this one at home either. Nobody is going to type that in or spell it correctly if they do. Lastly, the longer the domain, the more potential typographical errors that exist.

8. To some, Tuvalu is an obscure Polynesian island that they people have only heard for the first time in this post. To others, however, Tuvalu is that island that earns millions of dollars by granting non-Tuvaluans the right to use their .tv domain extension on their site.
I guess that's one way to explain it. Well, besides it being an abbreviation for television, which is apparently the primary marketing angle.

9. Why in the world would anybody buy VacationRentals.com for a cool $35 million in 2007, up to this the day the most expensive domain that went on for sale? The answer is pretty reasonable, actually. “It was so Expedia couldn’t have that url,” according to Brian Sharples, Founder and CEO of HomeAway.
Okay, that's a really funny reason to purchase such a domain. I guess when you have that much capital behind you, eliminating the potential of more competition with an added tax write-off is a strategic move. It still leaves me scratching my head a little though.

10. If you want your link shorteners sexy, then vb.ly should have been for you. However, Libya, owner of the rights for all .ly domain names, shuts down the “first and only sex-positive link shortener service” in 2011. The reason? According to the country’s law, the picture of vb.ly operator Violet Blue contains images of her bare arms, a bottle of beer, and the phrase “sex-positive,” all of which are apparently illegal in Libya.
Nice to know and definitely a reminder that we should all do some research on country laws that control a ccTLD in order to avoid similar situations. It's pretty common for most to skip over the fine print in agreements and then later regret it. Don't be one of those people and always read the fine print.

At any rate, those were just my initial thoughts when reading the article. What were some of yours?

Article source: http://socialnewsdaily.com/46119/10-strange-domain-name-facts-thatll-make-you-go-wtf/
 
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Eric, Google just seems worlds better then googol to me. Sean made a brilliant mistake. ;) Trivial Pursuit : Domain Investor Edition would actually be a pretty cool game. Monopoly: Domain Investor Edition would be super cool too. May even go a long way towards teaching the "average joe/end users" the value of intellectual property.

Thanks for your thoughts, and the link to the article. It was a great read!
 
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Great post Eric!

Most of the sales charts never list 'VacationRentals' as domain sales / transactions. I have seen that listed before on top 10 lists, do you know why the popular domainer charts don't list this?
 
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I got bored trying to type as many ahh's .com to see if it was true. It did make me want to drink a Coke though. Though, I picked up a bottle of water instead.

It's hard to imagine what typing googol.com would feel like today. Looks like the owners of googol.com are using it with "fair use" and milking up AdSense now with a math website. I wonder how many visitors they get daily to typos. Is it even possible to type Google that far off?

There is a stunning figure of $40,000 for the Nigeria ccTLD. I had to do a double-take on it and look that up myself. It seems like at one time it was $40,000. However, the NiRA registry has now made it unrestricted with ~$199 for .ng and ~$58 for a .com.ng through what appear to be resellers. As an example, 101domain has this pricing, but it doesn't appear to be NiRA accredited. The accredited registrars are charging $15,000 Naira ($83 USD) for a .ng ccTLD. Jonas states in the comments that this change was made in mid-2013.

When I do search and read the terms, it does mention setup fees. I am wondering if this is the difference or the $40,000 price is just outdated information and got published by mistake towards the end of 2014. Nevertheless, nobody caught this or chimed in about the change, so it leaves me a little baffled as there's no credible source on this.

I suppose the question could be, "What was the highest ever ccTLD registration price?" and the answer would be "Nigeria at $40,000 USD."

It looks like Namibia has Nigeria beat now at $5,749.99 USD.

As far as that town I'm not going to try and attempt to spell, it reminded me of a domain name on the drop list a couple days back that caught my eye due to word wrap and a "LL.com" appearing.
thishastobethelongestdomainnameeverregisteredintheworld.com
Though, it's only 55 characters long, and still available today.

VacationRentals.com does sound like an absurdly high figure at $35 million. Is it not published because it was a company that Expedia acquired? I tried to find an archive snapshot pre-2007, none, even though it's been around since the "creation" of 1997. There surely should be one or more per year after registration, even on parked pages. Can you pay to have a snapshot removed from Archive.org?

With these facts, it kinda makes me think they should switch over to a gTLD and shorten their name at the same time: snd.wtf.
 
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