YouTube is formally announcing “sponsored videos.” This is an evolution and expansion of what was has been informally running under the heading “promoted videos.” The effort seeks to marry Google AdWords bidding and targeting with YouTube video content. Accordingly, it’s an auction marketplace but somewhat simplified vs. AdWords. And while there apparently will be a view from AdWords of sponsored videos the two marketplaces are largely separate — for now.
It’s a smart move for Google/YouTube and will enable content creators, publishers, marketers and even individuals to get their content in front of audiences searching on YouTube. Now that the program is formally rolling out it has an “obvious” quality — in retrospect. Indeed, what took YouTube so long? They told me that they were waiting until they got the experience right.
Sponsored videos can showcase individual videos or entire channels. You notice after performing several searches that there really isn’t a ton of video ad “inventory.” In some cases YouTube still shows AdWords text ads where there are no sponsored videos. But over time, as marketers and publishers discover the program, the “inventory” will rise and become more relevant.
While I kept asking and challenging YouTube spokesman Matthew Liu about the differences between consumer behavior on Google and YouTube, he also made the point that sponsored videos aren’t just about commercial queries or advertisers; they’re also a way to get targeted exposure on YouTube for your content (of any kind). Getting visibility on YouTube is increasingly difficult amid the oceans of clips and shows now on the site. A publisher, content producer or individual may simply want to gain notice for a video regardless of whether there’s any commercial dimension or anything to buy.
More:
http://searchengineland.com/youtube-formally-introduces-sponsored-videos-15450.php
check out the examples as well.
here's one screenshot
http://searchengineland.com/figz/wp-content/seloads/2008/11/picture-1.png
It’s a smart move for Google/YouTube and will enable content creators, publishers, marketers and even individuals to get their content in front of audiences searching on YouTube. Now that the program is formally rolling out it has an “obvious” quality — in retrospect. Indeed, what took YouTube so long? They told me that they were waiting until they got the experience right.
Sponsored videos can showcase individual videos or entire channels. You notice after performing several searches that there really isn’t a ton of video ad “inventory.” In some cases YouTube still shows AdWords text ads where there are no sponsored videos. But over time, as marketers and publishers discover the program, the “inventory” will rise and become more relevant.
While I kept asking and challenging YouTube spokesman Matthew Liu about the differences between consumer behavior on Google and YouTube, he also made the point that sponsored videos aren’t just about commercial queries or advertisers; they’re also a way to get targeted exposure on YouTube for your content (of any kind). Getting visibility on YouTube is increasingly difficult amid the oceans of clips and shows now on the site. A publisher, content producer or individual may simply want to gain notice for a video regardless of whether there’s any commercial dimension or anything to buy.
More:
http://searchengineland.com/youtube-formally-introduces-sponsored-videos-15450.php
check out the examples as well.
here's one screenshot
http://searchengineland.com/figz/wp-content/seloads/2008/11/picture-1.png
