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Y'all wanna shoot the moon?

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Do you know how to shoot the moon?

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Rob Monster

Founder of EpikTop Member
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ICYMI, during October, Epik sold 3 domains above $250,000.

In the interest of helping folks sell more domains for bigger money, I want to share openly what I think works pretty well when responding to retail inquiries.

Here are my two go-to response templates for answering inbound inquiries:

Template #1

Hello <firstname>,

Thanks for the inquiry.

Names of this caliber routinely sell for over $100,000.

We also sometimes do domain leases with a purchase option.

If you have budget, I will do my best to get something done for you.

Happy to advise.

Regards,
Rob




Template #2

Hello <firstname>,

Thanks for the inquiry.

You are probably looking at well into 5 figures USD for this domain.

Alternatively, it is likely possible to do a lease with a purchase option or seller-finance.

Depending on your budget, happy to advise.

Regards,
Rob



Obviously, if you have some specific comment about the domain or about the person inquiring about the prospect, that can be helpful, but usually this is a great way to just see how high is up.

During October, we saw a 2 word domain sell for $253,750. By most standards, this domain was absolutely nothing special. The domain was however strategic to the buyer.

A lot of purchase prospects end up becoming leases and financings, depending on the budget situation of the buyer. The point is to never underestimate how high is up. It is much better to: Shoot the moon!

And now you know!
 
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The views expressed on this page by users and staff are their own, not those of NamePros.
AfternicAfternic
Keep in mind that you only get one shot at this as good domains are not easily replaceable and you might not be able to keep the same level of inventory in the future.

IMO

The sweet spot names are the ones easily replaceable at $x to xx level, so that is not an issue. If I got a bargain name that is not easy to replace, than I price it at high xxxx or even higher. Example from my inventory: RedMangoes/com priced at $9K
 
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You don't have to have trust in anybody. You could create an algorithm that gives you candidates for deletion based on length, auto valuations, visits per month, google search etc.

You are right, and also should factor in the domains that have received offers through the years to further shorten the list that you have to manually evaluate.

IMO
 
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ICYMI, during October, Epik sold 3 domains above $250,000. We are getting reasonably good at qualifying leads and then backing prospects into leases and financings if they cannot afford to buy the domain.

Recently we began doing this for client domains, notably for clients who are too busy, are traveling, don't care to manage their inquiries, or who just don't feel confident handing responses.

We also hired our first domain broker, John Velinov, @Domain1031 and will shortly announce a Domain Broker Network in development following the acquisition of NameBrokers.com from Troy Rushton.

In the meantime, in the interest of helping folks sell more domains for bigger money, I want to share openly what I think works pretty well when responding to retail inquiries.

Here are my two go-to response templates for answering inbound inquiries:

Template #1

Hello <firstname>,

Thanks for the inquiry.

Names of this caliber routinely sell for over $100,000.

We also sometimes do domain leases with a purchase option.

If you have budget, I will do my best to get something done for you.

Happy to advise.

Regards,
Rob




Template #2

Hello <firstname>,

Thanks for the inquiry.

You are probably looking at well into 5 figures USD for this domain.

Alternatively, it is likely possible to do a lease with a purchase option or seller-finance.

Depending on your budget, happy to advise.

Regards,
Rob


Obviously, if you have some specific comment about the domain or about the person inquiring about the prospect, that can be helpful, but usually this is a great way to just see how high is up.

During October, we saw a 2 word domain sell for $253,750. By most standards, this domain was absolutely nothing special. The domain was however strategic to the buyer.

A lot of purchase prospects end up becoming leases and financings, depending on the budget situation of the buyer. The point is to never underestimate how high is up. It is much better to: Shoot the moon!

And now you know!


Thank youRob for sharing templates


Negotiation is always a delicate process
there never will be a one size fits all approach

every domain is unique
and
every prospect is unique

its more art than science

here is something I go today in my mail

https://blog.blackswanltd.com/the-edge/whats-the-deal-with-anchoring-in-negotiation

Rule No. 1: Extreme anchoring loses you deals that you otherwise would have made.

Rule No. 1 is one of the critical things that sets the xxx Group apart from our academic colleagues

โ€”and quite a few of your average negotiators, too.

When you set an anchor thatโ€™s too high, it will drive away deals that you otherwise would have made.

Any good price can be made into a bad deal with difficult terms.

At the same time, with phenomenal terms, you can turn just about any price into a great deal.

You donโ€™t want to drive away what could have been a great deal
because you made the rookie mistake of using a high anchor
and gave your counterpart cold feet.
 
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Thank youRob for sharing templates


Negotiation is always a delicate process
there never will be a one size fits all approach

every domain is unique
and
every prospect is unique

its more art than science

here is something I go today in my mail

Rule No. 1: Extreme anchoring loses you deals that you otherwise would have made.

Rule No. 1 is one of the critical things that sets the xxx Group apart from our academic colleagues

โ€”and quite a few of your average negotiators, too.

When you set an anchor thatโ€™s too high, it will drive away deals that you otherwise would have made.

Any good price can be made into a bad deal with difficult terms.

At the same time, with phenomenal terms, you can turn just about any price into a great deal.

You donโ€™t want to drive away what could have been a great deal
because you made the rookie mistake of using a high anchor
and gave your counterpart cold feet.

Thank you for the link to that article, it was very very interesting to read.
 
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I had thought from the title this was a thread devoted to astrophotography methods for great moon photos. :xf.cool:. Would have been very timely what with the 50th anniversary of the moon landing.

I see instead it is something about domain names. Who would have thought?! :xf.grin:

Bob
 
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Better advice would be stick to reasonable pricing within the sweet spot of 1500 to 5000 for most of your names to provide regular cash flow. Feel free to select the best 10% of your names and go crazy with the pricing there. You can then compare the outcome in couple of years which model gave you better returns and then adjust the ratio accordingly.
Very good advice.
 
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One important thing, in my opinion, is to know with who are you really dealing.
I mean, the buyer's budget is what it is. You can't get gold where there is nothing, but you should do your best to wonder with who are you dealing.
I mean, if the other part is a multi million company, there's no way I am going to sell them a good domain for peanuts (peanuts for them).
 
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Interesting thread. A smaller percentage of moonshots and a bulk percentage of safer sells in varying ranges is a strategy that works well, no doubt. You could go crazy scaling it though, thank goodness Iโ€™m already mad.
 
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This thread was moved to Promotional:

upload_2019-11-6_11-30-8.png


What utter nonsense.

@Mod Team Echo @Mod Team Alfa - Review this one because this is a giant GIFT.
 
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This thread was moved to Promotional:

Show attachment 134389

What utter nonsense.

@Mod Team Echo @Mod Team Alfa - Review this one because this is a giant GIFT.

ICYMI, during October, Epik sold 3 domains above $250,000. We are getting reasonably good at qualifying leads and then backing prospects into leases and financings if they cannot afford to buy the domain.

Recently we began doing this for client domains, notably for clients who are too busy, are traveling, don't care to manage their inquiries, or who just don't feel confident handing responses.

We also hired our first domain broker, John Velinov, @Domain1031 and will shortly announce a Domain Broker Network in development following the acquisition of NameBrokers.com from Troy Rushton.

The beginning of the first post feels like marketing for Epik as I said earlier in this thread.

You are the one who bolded "client" as well to make it stand out, then go on to advertise some upcoming services.

That sure seems promotional to me.

Brad
 
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The beginning of the first post feels like marketing for Epik as I said earlier in this thread.

You are the one who bolded "client" as well to make it stand out, then go on to advertise some upcoming services.

That sure seems promotional to me.

Brad

The Mods have the right to edit my posts. Moving to a new category without discussion is nonsense. The content is overwhelmingly generous in disclosing content that should help people to sell for higher prices.
 
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The Mods have the right to edit my posts. Moving to a new category without discussion is nonsense. The content is overwhelmingly generous in disclosing content that should help people to sell for higher prices.
Unfortunately, we do not have time to edit it to make it comply with the rules; it takes less time for us to move it.

In the Promotional section, you can edit it and then report it for reconsideration. If approved, we can move it to a non-promotional section.

Please keep in mind that we have a lot of reports to handle each day.
 
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So, here is a helpful tip for shooting the moon.

To shoot the moon, you will want to own domains that should have been owned by people with money, but which the people with money failed to plan to get, knowing that they have money, so they can get it when they want it. That is how rich people think: they just make more. They don't really quite get scarcity.

Where do you find rich people?

- Banking, Venture Capital and Private equity
- Brands for yachts and luxury goods
- Country Clubs and Golf clubs

So, for example, this week, we got an offer for a name that was a URL shortener for a venture capital fund. They offered $8K. We countered at $100K. The bidding is at $50K now, likely structured as payments.

What was the tipping point in the conversation with the VC? I challenged him that his emails were probably leaking to me. I set up an email forwarder. The next morning, I had an email intended for the VC. Oops.

This particular domain is a 23 year old .COM that long pre-dates his use of his brand. There is no UDRP scenario here that holds any water at all since the term is generic with many logical end-users.

Rich people want the best. The also hate it when you get emails that they were supposed to get, and that you are lawfully allowed to receive.

And now you know!
 
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So, for example, this week, we got an offer for a name that was a URL shortener for a venture capital fund. They offered $8K. We countered at $100K. The bidding is at $50K now, likely structured as payments.

What was the tipping point in the conversation with the VC? I challenged him that his emails were probably leaking to me. I set up an email forwarder.
To successfully shoot the moon you need a big rocket = strong domain name. That much Iยดve understood.

If so (rocket ok) which percentage for successful moon shot do you give to the registrant name @Rob Monster. Or asked differently: Would this name go for the same amount of money if the registrant was Average Joe who has equal negotiation techniques?
 
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To successfully shoot the moon you need a big rocket = strong domain name. That much Iยดve understood.

If so (rocket ok) which percentage for successful moon shot do you give to the registrant name @Rob Monster. Or asked differently: Would this name go for the same amount of money if the registrant was Average Joe who has equal negotiation techniques?

Last month there was a 2 word domain sold for more than $250K. I am telling you that this was no special domain. It was just strategic for the buyer and the seller had the guts to hold out for the price. It does pretty much have to be .COM. Beyond that, it just depends on the buyer. It is not that complicated. Rick Schwartz has been teaching this for ages. He is lovely, but he would tell you himself that he is not smarter than you.
 
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He is lovely, but he would tell you himself that he is not smarter than you.
Nice guy, but I wonยดt believe it. :xf.love:

Rick Schwartz
Recently I read in the Namepros sale thread that a fellow member sold a quite good .com to him. I assume that the new owner is a value catapult alone by his name. Trust+Experience+Domaining history ... There may be a few dozen more domaining VIPs with a similar effect. Or would you say I am wrong?
 
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Nice guy, but I wonยดt believe it. :xf.love:

Recently I read in the Namepros sale thread that a fellow member sold a quite good .com to him. I assume that the new owner is a value catapult alone by his name. Trust+Experience+Domaining history ... There may be a few dozen more domaining VIPs with a similar effect. Or would you say I am wrong?

I think it matters who is selling.

If the buyer thinks you are rich and don't need the money, they will consider that indeed, you don't really care if they buy it or not. So, in many cases I am responding on behalf of clients with bcc to them. And I think my close rate for bigger amounts is probably better than others.

I have said elsewhere and will say it here: a little fame goes a long way. In the case of Rick, he is "The Domain King". Does that help him sell for big money? Probably.
 
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And I think my close rate for bigger amounts is probably better than others.
Thatยดs it.
Thus I am asking myself why do I have to use a broker for 15% fee who is unknown in the scene and always sends out the same E-Mails to inquirersยด Spam folders but cannot choose a well-known personality as a broker (and be it the E-Mail signature only?) for better results and higher fees. Wet dream at Saturday Night I know, just an uncompleted thought.
 
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Thatยดs it.
Thus I am asking myself why do I have to use a broker for 15% fee who is unknown in the scene and always sends out the same E-Mails to inquirersยด Spam folders but cannot choose a well-known personality as a broker (and be it the E-Mail signature only?) for better results and higher fees. Wet dream at Saturday Night I know, just an uncompleted thought.

Use Epik SSL landers and I will help you close deals.

We added at least 15,000 .COM domains in the last 12 hours so you're not alone.

The key is to switch to Make Offer Pricing so you can SHOOT THE MOON.
 
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