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Why did .BIZ never take off?

Labeled as question in gTLD Discussion, started by abstractdomainer, Apr 9, 2020

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  1. abstractdomainer

    abstractdomainer Upgraded Member Gold Account

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    I have been looking at .biz sale. It is a proper professional extension and looking back, I realize that had I been domaining 10 years back, properly, I would have heavily invested in this extension.

    I mean what's not to like about it. The extension is like .com because it shows the business or commercial use case clearly. It is short for business.
    I mean I don't see any reason why it should not take off.
    In hindsight, what do you think went wrong with .biz?
     
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  2. Samer

    Samer Top Contributor VIP Blue Account

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    failure owners

    Neustar is as bad as they come.
     
    Last edited: Apr 9, 2020
  3. Samer

    Samer Top Contributor VIP Blue Account

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    i think “.biz” looks awkward imo...

    com is the first 3 L of commercial
    net is the first 3 L of network
    org is the first 3L of organization

    there’s no “z” in “business” looks awkward?
     
    Last edited: Apr 9, 2020
  4. Meadows

    Meadows Upgraded Member Blue Account

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    What means "never take off"? There are nice sales.
     
  5. Samer

    Samer Top Contributor VIP Blue Account

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    it’s interesting since

    .biz 100% owned and operated by Neustar

    there are no “contracts” they have full control and failed so hard.
     
    Last edited: Apr 9, 2020
  6. Meadows

    Meadows Upgraded Member Blue Account

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    What does that mean?
     
  7. Samer

    Samer Top Contributor VIP Blue Account

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    .us is a 10 year contract
    with the United States gov’t to run .us

    .co is a 5 year contract
    with the Columbian gov’t to run .co

    .biz is outright owned by Neustar.
    They have full control of .biz in perpetuity.

    i dont know how that came to be.
    Perhaps, @jmcc would know.
     
    Last edited: Apr 9, 2020
  8. alienbaba

    alienbaba Escaped AREA 51

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    Right from when I was exploring the internet at age 12/13, before I knew what domaining was, I never trusted a .biz as it just seemed tacky lol & I think a lot of scammy sites used .biz from what I remember in like 2009..

    I remember going on a lot of .mobi sites as I was heavily browsing from my phone for Android apps/tutorials & .mobi did make sense as there was an actual use case for mobile versions of websites. And if I trusted a .com, I had no problem trusting a .mobi version from the same publisher. Works kind of like the .new extension by google. I think this what ngtld's could be used for. As shortcuts/alternative sites..
     
  9. pb

    pb Established Member ★★★★★★★★★★

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    It will be interesting to see how GoDaddy handles .biz as the new operator. I wouldn't write it off just yet.
     
  10. Welberch

    Welberch Welberch, LLC VIP ★★★★★★★★★★

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    .biz took off, then it subsided
     
  11. Meadows

    Meadows Upgraded Member Blue Account

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    But it is still a well-known extension. We´ll see...
     
  12. guillon

    guillon Established Member

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    3 things:
    1. Does not offer enough precision;
    2. Business is a serious thing;
    3. Market is now crowded so it won't do better.
     
  13. BrandCollectors.com

    BrandCollectors.com Established Member

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    I have only two biz names
    NAMINGBIZ.com and BrokerageBiz.com
    always go with a com.
     
  14. Meadows

    Meadows Upgraded Member Blue Account

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    Good to know. But good domains are always searched
     
  15. abstractdomainer

    abstractdomainer Upgraded Member Gold Account

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    You mean their customer support is bad? Or pricing? Or promotions?

    But it's a natural thing to pronounce it that way, I think. What else can we say - bus/bis? No!

    Yes. But not a popular extension definitely. Not by the expectation one would have from such an extension. I was thinking something on the scale of .COM

    So trust was an issue initially with the extension. Wouldn't that be the case with people less knowledgeable about the internet, seeing a new gTLD?
     
  16. abstractdomainer

    abstractdomainer Upgraded Member Gold Account

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    I think it has potential. Except, now it may have that reputation of not being mainstream and hence, no matter what, adoption would be low.
    When was this? Like what years?

    The question then would be, do investors invest in it, like properly?
    Do people use it to build a website? When .COM is not available, is .BIZ an option people consider?
    If not, that's an issue.

    I didn't get the precision part

    hahaha. Good way to put your point :D
    But biz at the end of those won't be valuable
     
  17. Bob Hawkes

    Bob Hawkes formerly MetBob NameTalent VIP Gold Account Trusted Blogger

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    Yes, he has a section in his book on it.

    I think the most important point is that by the time .biz actually got released in 2001, the dot-com bubble had burst, so the exploding demand for domain names that had been anticipated was muted. It is one of several extensions that the timing worked out badly.

    To me personally, it always felt a bit too informal for a domain name aimed at the business market. But I think it would have had way more success had the release been say 1998. It still does have some reasonable level of use, and also continues with some level of aftermarket sales. It might be argued that it fared better than some of the other TLDs released at the same time.

    Bob
     
  18. alienbaba

    alienbaba Escaped AREA 51

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    I guess maybe..

    I mainly trusted .mobi as for example facebook may self advertise a .mobi version directly on their site..

    But .biz sites were independent + usually were used by spammers which attached a reputation + BIZ sounds very informal like internet slang talk like "wazzup, lyk, biz" etc. I think it's due to people trusting authorities & that extension sort of denotes amateur..

    Kind of same reason less people may trust sites hosted on Google's .blogspot.com subdomain but would trust a good looking domain & website saying the same thing. You also see this with conversion rates on .myshopify.com, .bigcartel.com subdomain eCom stores. Or if someone uses a .mywixsite.com domain for their design portfolio.

    I personally wouldn't get the same automatic negative associations with .tech or .pizza domains which just sounds like a totally fun, harmlessly brandable extension, unless maybe it was usually spammed to death or naturally looks wrong..

    There's just something about .BIZ. I still feel weird looking at it lol..
     
  19. CreativeMedia.us

    CreativeMedia.us Country Manager Epik.com & Dot.us VIP Gold Account

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    Anyone know how much is resale price for NNN .biz ?
    Also in demand or not ?
     
  20. Adam27

    Adam27 Blockchain.link VIP ICA Member

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    "z" kind of fell out of style.
     
  21. CreativeMedia.us

    CreativeMedia.us Country Manager Epik.com & Dot.us VIP Gold Account

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    ?
     
  22. abstractdomainer

    abstractdomainer Upgraded Member Gold Account

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    More inputs on this?
     
  23. jmcc

    jmcc Top Contributor VIP ★★★★★★★★★★

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    There's also the ICANN factor. It takes years for ICANN to approve a new gTLD and in the time between the new gTLD(s) being proposed and the gTLD launching, the market conditions can change dramatically. As Bob mentioned above, the DotCOM bubble burst just before .BIZ launched and millions of domain names came back into the market. The same problem hit the new gTLDs. in 2005-2007, Domain Tasting was keeping much of each day's drop away from the public and domainers. The solution, as far as ICANN and some registrars were concerned, was more gTLDs. This turned out to be the 2012 round of new gTLDs and over 1,000 new gTLDs were launched. The problem was that large-scale Domain Tasting ended in 2009 and that artificial scarcity was gone. This lack of demand is one of the reasons that .BIZ most new gTLDs struggled to gain registrations.

    The bursting of the DotCOM bubble affected the prospects .BIZ but it still has approximately 1.4 million registrations. Many of them are brand protection registrations and these are automatically renewed each year. Neustar tried discounting to build volume but it has to be done continually (only around 5% of discounted registrations renew in some gTLDs). Neustar's discounting was sporadic rather than continual. This means that the spikes in new registrations and the troughs from non renewals are more apparent. Over the course of Domain Tasting, the ccTLDs began to take off and this hit .BIZ badly because it was initially competing with .COM and . NET. The ccTLDs took the country level markets away from .BIZ and it has been losing market share in most countries. It also used to be considered a "must register" gTLD for brands (a brand would register in .COM/NET/ORG/BIZ) and that is fading now.

    It isn't a failed gTLD but it cannot compete with .COM for domaining and the lack of marketing means that the public is largely unaware of .BIZ. Now that Godaddy has taken over Neustar's registry business, that might change and .BIZ might gain some prominence on the Godaddy websites. If that happens, and it is successful in driving awareness, then the prospects for the gTLD might be better but it will take about two years or so of continual good marketing.

    Regards...jmcc
     
  24. lock

    lock BACKLINKRZ.COM VIP

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    I am certain it made money and some and probably still turns a profit.
     
  25. Jimmysun

    Jimmysun Established Member

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    The main reason is that the domain industry don't need another .com, every domains on its basic looking and meaning that has potentially similar with .com will be failed, and the .co will ends with failed eventually.
     

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