NameSilo

Why .cx will be hyped 2020 and onwards.

Labeled as debate in ccTLD Discussion started by Dosebuy, Dec 6, 2019.

Replies:
13
Views:
989

  1. Dosebuy

    Dosebuy Page: Dosebuy.com Twitter: @dosebuy Blue Account

    Posts:
    503
    Likes Received:
    751
    Hi

    Yesterday sold Betting.cx and Gambling.cx via the Sedo iGaming Auction. And I was disappointed by the ROI even though I regged them for $18 three months ago.

    The final selling price was $460 and $400.

    Why was I disappointed?

    Because I am certain the .cx extension will ge the hype it deserves during 2020. Here is my main points why I have this positive outlook.

    • Spending on Customer Experience Tech (CX) is prognosed to be $641 billion by 2022. Source: https://www.idc.com/getdoc.jsp?containerId=prUS45422819

    • All big companies are securing their .cx Examples: Microsoft.cx, Amazon.cx, Mastercard.cx, Visa.cx, Netflix.cx and many more.

    • Big companies like SAP ($25b revenue in 2018) is directing their Customer related topics to Enable.cx. Also big media powerhouses like CNBC is using the extension for their Customer related things (CNB.cx)

    • Type in ”site:.cx customer” or ”site:.cx Crypto” and you will see hundreds of customer experience companies and Crypto companies already having developed sites tailored for the extension.

    • The availability of strong keywords are rapidly decreasing, and therefore its just on the verge of being a solid aftermarket for the extension. And because of the above points, it will also be a vanity extension for big brands, in a way extensions like .io and .co never can be.

    Please discuss these points, and come back with arguments both why you could see this happening, and why you cant see this happening.

    Have a good one!

    /Dose

    Thanks Riz, JJ and TheWebBroker from the Domain Talk telegram group for putting some of these points into the light.
     
    The views expressed on this page by users and staff are their own, not those of NamePros.
  2. Makise

    Makise Nyaaa VIP

    Posts:
    981
    Likes Received:
    1,074
    this is not a result and not an indicator for buying domains

    this practice is used by default by all large corporations

    this is not a result and not an indicator for buying domains in that zone. I will check .com and see same result

    minimum $16 dollars per name, it won't cover the cost. personal experience so shows
     
    Last edited: Dec 6, 2019
  3. Dosebuy

    Dosebuy Page: Dosebuy.com Twitter: @dosebuy Blue Account

    Posts:
    503
    Likes Received:
    751
    1. Of course you will se the same result. .com is king! My point is that alot of companies ONLY operating on .cx. Especially in the CX field.



    2.
    I bought 18 .cx for $320 three months ago. And have sold for $1160

    Herbs.cx $300
    Betting.cx $460
    Gambling.cx $400

    And then I have 9 months more to sell before a full year. So my personal experience is different.
     
  4. Makise

    Makise Nyaaa VIP

    Posts:
    981
    Likes Received:
    1,074
    in my opinion, all that companies works on .com

    congrats, but its only gambling sales
     
  5. Dosebuy

    Dosebuy Page: Dosebuy.com Twitter: @dosebuy Blue Account

    Posts:
    503
    Likes Received:
    751
    1. First hit mcorp.cx does not run on .com. Please check your facts.

    2. Herbs.cx is NOT a gambling sale.
     
  6. Makise

    Makise Nyaaa VIP

    Posts:
    981
    Likes Received:
    1,074
    of course, but .cx -> .com

    upload_2019-12-6_21-20-35.png

    yes, but other - gambling
     
  7. Dosebuy

    Dosebuy Page: Dosebuy.com Twitter: @dosebuy Blue Account

    Posts:
    503
    Likes Received:
    751
    1. You are showing a logo where they utilize .cx as their main. So they see .cx as part of their brand.

    2. Well. 2 out of 3 are gambling. What is your point here?
     
    Last edited: Dec 6, 2019
  8. mAd MaX

    mAd MaX Established Member

    Posts:
    478
    Likes Received:
    605
    What's not gambling sale?
     
  9. Bob Hawkes

    Bob Hawkes formerly MetBob NameTalent Gold Account VIP Trusted Blogger

    Posts:
    5,668
    Likes Received:
    14,664
    Just out of interest I used Dofo to see how many .cx are currently for sale: 1005
    NameBio show 3 sales in 2019 (the betting and gambling ones here, plus a smaller site sale).
    Small number statistics! (but would yield an apparent sell through of about 0.3% so you are doing very well compared to the average).

    I wondered if there was much of a trend in actual website use of .cx domain names. One can see that at W3Tech (there are critics of their methodology, but it at least provides a year of data). No sign yet of much of an uptick.

    There is no doubt CX will (or is) important. How much of that goes to .cx domains will be interesting.

    It is interesting that the big players like Apple, Microsoft have .cx but is that because they have customer experience plans for it or just to offer the local country like they do for .ca for example?

    Thanks for the information provided @Dosebuy and congrats on the two sales in the Sedo auction.

    Bob
     
    Last edited: Dec 7, 2019
  10. Dosebuy

    Dosebuy Page: Dosebuy.com Twitter: @dosebuy Blue Account

    Posts:
    503
    Likes Received:
    751
    Thanks for a good post as always Bob.
    I wouldnt look at Namebio for those sales, they dont seem to report most of sales that happens. This year I have sold around 20 domains. And the Betting and Gambling ones are the first ones that are reported. I sold another .cx earlier this year (Herbs) for example.

    And im not saying .cx is big now. Not by any means. But I think it will be in the future to a much larger extent then many of the other extension. It will not be a dead extension as it has been up until now.

    The big companies are most of them for sure just using it as brand protection.
    But then there is an example like SAP that really utilizes the extension in a creative way with their Enable.cx. And like I wrote, there are hundreds/thousands of CX companies using this extension. Just Google site:.cx customer.

    But just want to make 1 thing clear here.
    I DONT think that .cx is a thing yet.
    But I DO think that it will be a thing moving forward. And that is why I at least have invested in 18 names. Where I still own 15.

    /Dose
     
  11. iodex

    iodex New Member

    Posts:
    1
    Likes Received:
    3
    Of course dot.CX is not a thing today, but I find it strange that those people who invest in the concepts of today (like dot.com) use this same bias and decision making process when forming opinions about future trends. Trends and bubbles are forming all the time, but the thinking process necessary to identify such trends is completely different to investing in current day trends.

    The current views on CX domains reminds me of the story of a shoe seller: He called his boss from the desert, all upset saying, “no one here wears shoes!!,” so, he packs his bags and returns home. His boss sends out another salesman who called his boss and in excitement he says the same thing that “no one here wears shoes!!” so he unpacked his bags and got ready to sell some shoes.

    Many trends lead to bubbles and then die, whilst other trends will spike and eventually find a home in the market place. Broadly speaking, these trends form because:

    1. There is an irrational expectation on future demand. This is where fools convince themselves that their assets mean something in the real world. One day they wake up and find that those assets were actually useless junk, i.e. no end user utility.

    2. There is genuine end-user business case and demand which is primarily driven by a need to protect the P&L (i.e. risk mitigation) or; there is utility (i.e. a benefit or tangible yield). These assets have genuine value in the real world.

    3. There is emerging liquidity in this asset class. This is the point where the MBA graduates are talking about the assets in the coffee shops over their organic almond milk lattes and an excuse for real beards.

    For Google/Alphabet, purchasing www.abc.xyz was a strategic branding manoeuvre that worked in their favour because alphabet.com was owned by a fleet management company. However, I can’t really see any further functional purpose for dot.xyz, unless your corporate identity happens to be “Alphabet”. So, this gTLD sits under point 1, except that its existence will be buoyed by the fact that Alphabet/Google use it. I would struggle to categorise the dot.xyz under point 2.

    Dot.io and Dot.co seem to have evolved from a ccTLD and conceptualised as a gTLD. Arguably they (just about) make it into point 2, partially because they serve a negligible functional purpose and partially because they have gained some liquidity in the market place (i.e. Point 3). However, whilst the dot.io may not necessarily have an obvious functional purpose; it has moulded its existence in the hearts of the technical and startup community. This also applies to dot.co domains which boasts the scope for “being simple” or “geographically impartial”. Yet, despite their negligible functional purpose; dot.xyz, dot.io and dot.co are far more popular when compared to dot.cx. We know this by the number of CX domains which are still available on the market and the low commercial appetite.

    The argument against CX domains suggest that it serves a less functional purpose because of its current low demand. This argument is not only a text book definition for cognitive dissonance, but a misunderstanding of how business trends emerge. Whether dot.cx domains are leading the tables, or not; is a separate and irrelevant point to whether the CX domain is of functional use.

    There is also an argument that these corporate giants have only registered their CX domain for "brand protection". This argument has merit if you are considering say www.microsoft.pizza, but is flawed in the case of CX domains. We did not see SAP (a €150bn organisation) “protect their brand” and use SAP.xyz despite dot.xyz being a more popular gTLD domain extension. We did however see SAP us the SAP.CX domain for a separate purpose to their SAP.COM site. There you have the baseline for a new trend - so I reiterate this important point - Sap.cx is used for a separate purpose to Sap.com, where we see Sap.cx is "the home of SAP/C4HANA administrators and developers to design and deliver amazing customer experiences!...". Furthermore, SAP have a product called “Enable Now”. Once again, we did not see SAP “protect their brand” by using enable.io or even enable.co and no, Sap did not even bother “protecting their brand” by using the most popular dot.xyz. Why? Because unlike dot.io, dot.co, dot.xyz, dot.pizza, dot.ar, dot.whatever; the CX domain offers the vendor an effective capability to monitor, control and enhance their Customers’ Experience outside of the revenue generating dot.com shop front. It enables potential for cleaner analytics, api and is a strong business case for risk mitigation.

    The CX domain, once again is a ccTLD but conceptualised and increasingly synonymous with Customer Experience. This emerging synonymy between CX domains and Customer Experience has both strategic and functional merit for the enterprise where SAP are well ahead of this curve to demonstrate the genuine drive to understand their customers.

    It begs the question, as to whether behemoths like Apple, Microsoft, Amazon etc will repurpose their CX domains to follow the SAP trail and dedicate a customer centric portal linked/hosted through a CX domain. As far as the CX dimension in the context of organisational maturity is concerned, they will all eventually come to the conclusion that “We need to centralise our attention to the customer and demonstrate a vested and dedicated commitment” - The path of least resistance to this outcome is by utilising their dot.CX portal. It’s not a case of IF Microsoft, Amazon, Apple etc etc etc” will repurpose their CX domains to demonstrate customer centricity but certainly a case of “when”. As for the why? Well, simply; you cannot segregate the interests of customers away from the board or shareholders. Really its as simple as that. Coupled with the strength in CX being a key business theme for 2020; it would be prudent to catch the CX domain curve today.

    In short, CX domains offer a genuinely unique opportunity for domain investors and end users to own an asset class which trades at a significant discount to the future value. Thank you to SAP :)

    Best,
    Riz

    @iodex2
     
    Last edited: Dec 9, 2019
  12. Lord Antares

    Lord Antares Top Contributor VIP

    Posts:
    1,393
    Likes Received:
    800
    Just another scam to milk money from companies. Useless TLD.
     
  13. Silentptnr

    Silentptnr Top Contributor VIP

    Posts:
    13,222
    Likes Received:
    35,847
    It seems a better bet to buy a decent .com. Selling those valuable keywords in a sedo themed auction for $400 each doesnt sound too good to me.

    I would bet on cctld's becoming more popular generally. I've actually acquired a small portfolio of .us.
     
  14. Dosebuy

    Dosebuy Page: Dosebuy.com Twitter: @dosebuy Blue Account

    Posts:
    503
    Likes Received:
    751

Want to reply or ask your own question?

It only takes a minute to sign up – and it's free!
Topics / Tags:
  1. NamePros uses cookies and similar technologies. By using this site, you are agreeing to our privacy policy, terms, and use of cookies.
    Dismiss Notice
Loading...