- Impact
- 52
.TV vs .Com and why we have this great opportunity
With all the talk recently has been about .tv and tv.com I think sometimes people miss the boat on the true potential of .TV .TV is inherently way more valuable longterm the tv.com.
While tv.com owners need to hedge and buy .tv's I argue that longterm this time will prove to be one in which many .comers fell asleep at the wheel in terms of not hedging to protect key generic .coms and opened up the door to allowing an erosion of brand and market share.
In many cases .com owners could of and still can buy the .TV names of .com's they own that are easily 7 figures for just 500 per year and yet they do not or did not (in cases where it is too late) Sure the smart ones did but others are so arrogant and thank goodness for it.
Why bother?
Check out this list:
www.partypoker.com
www.partypoker.tv
www.brightcove.com
www.brightcover.tv
http://www.mercedes-benz.tv/
http://www.mercedes-benz.com
www.hamptonroads.com
www.hamptonroads.tv
www.mlb.com
www.mlb.tv (which is being promted as MLB.TV even though it forwards
Not to mention the numerous sites major companies are launching as .TV stand alones. I know other examples are out there of companies using both .tv and .com and forgot some so I'd appreciate it if you could add to this list.
Major Companies are already telling us that to them the .com alone is not enough. These companies are going to .TV to fill the video side of their businesses. This bodes extremely well for the owners of key generic .tv's
Look at the geo HamptonRaods.tv owned by Landmark Communications owner of The Weather Channel and CBS affiliates in Las Vegas and Nashville. They have the power to brand, they do the market research and they felt it was necessary to go with both:
HamptonRoads.com and Hamptonraods.tv
What does that tell you? They see where this is heading and were smart enough to protect their generic .com property. Others left the door open and will regret it down the road.
Once again it is the short sighted arrogance of .com owners that allowed for us to capitalize on this opportunity that was enabled by the different model .TV presents.
TECHNOLOGY HAS CAUGHT UP
People like Snoop our a godsend IMO. They have tunnel vision and are obviously threatened otherwise they would not spend so much time and effort attacking .TV They are already proved wrong if you follow where the money is flowing via major companies and have nothing more then a "domainers mentality" and do not see the big picture. Hundreds of thousands of dollars have been spent since May of this year on .TV premiums yet they choose to focus on sales reported by the DN Journal as proof .TV is not taking off. Most of the aftermarket deals have gone unreported including over 20 I have been involved in on both ends in the xxxx range with many others I am aware of that went unreported.
Dot comers I know of are flying under the radar as we speak selling .coms to buy .tv's or just adding .TV names to their portfolio. Most of the valuable info has never reached this board for obvious reasons. Direct info of many huge media companies getting involved in .tv has not reached this board for the same reasons.
Major media companies are aligning behind .TV yet they say "all the profits are being tied up by the registrar." When development costs are coming down and .TV is on the rise along with the credibility that comes with it. Once again .comers thinking small.
Old school out of touch domainers will still say LOL that .tv is a country code or talk about its history and yet nobody I introduce .TV to (if they do not already know of it) knows or cares about that. They say "Wow, they created an extension for TV on the internet." Why else would major companies like Landmark Communications use .TV if they did not realize the same thing. Media companies whose futures are on the line see this yet old schools .com domainers do not want to see it because they do not understand how this different model works and wish it would go away.
FOLLOW THE MONEY AND DEVELOPMENT NOT SALES CHARTS
The next 12-24 months will increase the publics awareness of .TV 100 fold and thats when you will start seeing sales spike in the reported aftermarket. That's why I laugh when I see posts by guys like Snoop. I love it. It makes my life easier. The moment a guy like snoop stops posting we are in trouble as we are no longer are a threat. Fortunately the die has been cast and there is no stopping .tv
Look at how the DN Journal reports .TV sales. They fail to report yearly premiums. Why? Because it is a different model and they do not no how to handle it. The truth is by not doing so IMO it is not reporting the entire picture. When they report a sale like de.tv but do not mention that the person who paid 21.5K is also paying something like 3K per year on top of that, that is a huge statement being left off and with all due respect to Ron Jackson, who is a top notch journalist, not telling the whole story (which should be his job if the data is available.) It reflects what people are willing to pay. You could argue 20K plus 3K per year is the same as a 75K sale (depending on the formula you use)
Keep in mind people, once again and this is huge. All this disconnect in the domaining world has opened up doors for us big time. We see proof the disconnect is not with the public, who embrace .TV, or the major companies, who embrace .TV, it is with old school domainers who failed to grasp this new opportunity that is already paying huge dividends if you bought key generic .TV's.
There is more evidence I wish I could unveil now, but all in due time.
With all the talk recently has been about .tv and tv.com I think sometimes people miss the boat on the true potential of .TV .TV is inherently way more valuable longterm the tv.com.
While tv.com owners need to hedge and buy .tv's I argue that longterm this time will prove to be one in which many .comers fell asleep at the wheel in terms of not hedging to protect key generic .coms and opened up the door to allowing an erosion of brand and market share.
In many cases .com owners could of and still can buy the .TV names of .com's they own that are easily 7 figures for just 500 per year and yet they do not or did not (in cases where it is too late) Sure the smart ones did but others are so arrogant and thank goodness for it.
Why bother?
Check out this list:
www.partypoker.com
www.partypoker.tv
www.brightcove.com
www.brightcover.tv
http://www.mercedes-benz.tv/
http://www.mercedes-benz.com
www.hamptonroads.com
www.hamptonroads.tv
www.mlb.com
www.mlb.tv (which is being promted as MLB.TV even though it forwards
Not to mention the numerous sites major companies are launching as .TV stand alones. I know other examples are out there of companies using both .tv and .com and forgot some so I'd appreciate it if you could add to this list.
Major Companies are already telling us that to them the .com alone is not enough. These companies are going to .TV to fill the video side of their businesses. This bodes extremely well for the owners of key generic .tv's
Look at the geo HamptonRaods.tv owned by Landmark Communications owner of The Weather Channel and CBS affiliates in Las Vegas and Nashville. They have the power to brand, they do the market research and they felt it was necessary to go with both:
HamptonRoads.com and Hamptonraods.tv
What does that tell you? They see where this is heading and were smart enough to protect their generic .com property. Others left the door open and will regret it down the road.
Once again it is the short sighted arrogance of .com owners that allowed for us to capitalize on this opportunity that was enabled by the different model .TV presents.
TECHNOLOGY HAS CAUGHT UP
People like Snoop our a godsend IMO. They have tunnel vision and are obviously threatened otherwise they would not spend so much time and effort attacking .TV They are already proved wrong if you follow where the money is flowing via major companies and have nothing more then a "domainers mentality" and do not see the big picture. Hundreds of thousands of dollars have been spent since May of this year on .TV premiums yet they choose to focus on sales reported by the DN Journal as proof .TV is not taking off. Most of the aftermarket deals have gone unreported including over 20 I have been involved in on both ends in the xxxx range with many others I am aware of that went unreported.
Dot comers I know of are flying under the radar as we speak selling .coms to buy .tv's or just adding .TV names to their portfolio. Most of the valuable info has never reached this board for obvious reasons. Direct info of many huge media companies getting involved in .tv has not reached this board for the same reasons.
Major media companies are aligning behind .TV yet they say "all the profits are being tied up by the registrar." When development costs are coming down and .TV is on the rise along with the credibility that comes with it. Once again .comers thinking small.
Old school out of touch domainers will still say LOL that .tv is a country code or talk about its history and yet nobody I introduce .TV to (if they do not already know of it) knows or cares about that. They say "Wow, they created an extension for TV on the internet." Why else would major companies like Landmark Communications use .TV if they did not realize the same thing. Media companies whose futures are on the line see this yet old schools .com domainers do not want to see it because they do not understand how this different model works and wish it would go away.
FOLLOW THE MONEY AND DEVELOPMENT NOT SALES CHARTS
The next 12-24 months will increase the publics awareness of .TV 100 fold and thats when you will start seeing sales spike in the reported aftermarket. That's why I laugh when I see posts by guys like Snoop. I love it. It makes my life easier. The moment a guy like snoop stops posting we are in trouble as we are no longer are a threat. Fortunately the die has been cast and there is no stopping .tv
Look at how the DN Journal reports .TV sales. They fail to report yearly premiums. Why? Because it is a different model and they do not no how to handle it. The truth is by not doing so IMO it is not reporting the entire picture. When they report a sale like de.tv but do not mention that the person who paid 21.5K is also paying something like 3K per year on top of that, that is a huge statement being left off and with all due respect to Ron Jackson, who is a top notch journalist, not telling the whole story (which should be his job if the data is available.) It reflects what people are willing to pay. You could argue 20K plus 3K per year is the same as a 75K sale (depending on the formula you use)
Keep in mind people, once again and this is huge. All this disconnect in the domaining world has opened up doors for us big time. We see proof the disconnect is not with the public, who embrace .TV, or the major companies, who embrace .TV, it is with old school domainers who failed to grasp this new opportunity that is already paying huge dividends if you bought key generic .TV's.
There is more evidence I wish I could unveil now, but all in due time.
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