Dan.com

poll When renewing, what do you usually consider?

Dynadot

When renewing, what do you usually consider?

  • This poll is still running and the standings may change.
  • Previous year traffic

    14
    votes
    35.9%
  • Previous year offers

    20
    votes
    51.3%
  • Popularity of the keywords

    16
    votes
    41.0%
  • Sound of the name

    10
    votes
    25.6%
  • Aftermarket liquidity

    8
    votes
    20.5%
  • Extension

    17
    votes
    43.6%
  • Renewal fee

    16
    votes
    41.0%
  • Chances of selling this year

    16
    votes
    41.0%
  • Potential sale price

    13
    votes
    33.3%
  • Others (Pls comment)

    2
    votes
    5.1%
  • This poll is still running and the standings may change.

KTC

Established Member
Impact
413
I mostly use my landing page analytics to see if people have been clicking on the buttons and then investigate if I had traffic coming because they specifically are coming to the domain to make an offer or if it comes from referral traffic from previous owners. Other than that, I just go with my gut and how confident I am that I will eventually sell the name.
 
Impact
822
I mostly use my landing page analytics to see if people have been clicking on the buttons and then investigate if I had traffic coming because they specifically are coming to the domain to make an offer or if it comes from referral traffic from previous owners. Other than that, I just go with my gut and how confident I am that I will eventually sell the name.
Where do you create the landing pages from? How long does it take? Plus do you also add Google Analytics on top of the page?
 

KTC

Established Member
Impact
413
Where do you create the landing pages from? How long does it take? Plus do you also add Google Analytics on top of the page?

The template I use was posted in this thread: Best lander to make sales - Sedo,Dan,Afternic Buy Now, Afternic Enquiry page. I'd hyperlink it, but I can't post links yet.

It doesn't take long since most of my landing pages are copy-paste save for a few exceptions. And I have all of them using GA with filters along with Google Tag Manager using a few recipes such as timer and link clicks.

If you don't want to host your own landing pages but want the same type of setup, you can use EPIK's landing pages as well. They are the most customizable ones I've used thus far.
 

Recons.Com

Top Contributor
Impact
16,205
I am renewing around 50-60 names daily on average. It would be waste of time to go over each deciding to renew or not. Even with 2 minutes per each that would be about 2 hours daily. Instead, for 95% of those I trust myself in the past that did proper work when buying as a long term hold. And few that I am not sure about what I was thinking, I might do quick recheck. Overall, I drop only around 1% of names.
 

NYJimbo

Domain Re-Animator
Impact
5,586
I think it all comes down to the reason you bought it in the first place. When I started seriously domaining I found myself dropping about 80% of my names annually. Each year it became less, even though I was buying more names every year. A good name you believe in can sit in your portfolio for years with little traffic and no offers, but you know it is valuable and at some point there should be a buyer. Sometimes after 3 or 4 years I will drop a name, but only because there are more little reasons I trust it less to sell. I'm probably around 5-10% dropped yearly at this point.

Buying good names is a combination of a skill and an art. I even have some three-word names that I know are worth thousands, but may take years to get the right buyer. Those same names never old or outdated, its just a matter of time before a buyer grabs it.

Building a solid portfolio that you believe in is like having something like gold or antiques or something tangible that you know will be valuable for a long time. Not every name will sell, but your portfolio as a whole will make you money.
 
Impact
123
I am renewing around 50-60 names daily on average. It would be waste of time to go over each deciding to renew or not. Even with 2 minutes per each that would be about 2 hours daily. Instead, for 95% of those I trust myself in the past that did proper work when buying as a long term hold. And few that I am not sure about what I was thinking, I might do quick recheck. Overall, I drop only around 1% of names.
Only drop 1% of 15k domains in portfolio?
O_o
 

Recons.Com

Top Contributor
Impact
16,205
Only drop 1% of 15k domains in portfolio?
O_o

My work time costs $xxx/hr.

Generally, when buying names, I spend 10-15 minute per name (shortlisting, researching etc.). So it makes no sense for me to keep wasting this time spent and restarting the process every year. Right now, I just take quick glance and renew the list with rare exceptions that are left out. Eventually, I won't be even rechecking like that just auto-renewing all. If I come up with some algorithm that will categorize all my names and find some "markers" that tell me I am wasting more money renewing those names than selling them year after year, then I might drop those subcategories. But that is when I have hundreds of thousands of names.
 
Impact
41
No Traffic + No Enquiries + Not a Dictionary Word means it goes on a list to manually decide whether to hold it any longer (the default is no) - I'm more "brutal" about dropping newish domains than 15+year aged names.

Several have sold at an overall loss when taking all the renewals into account, but taken the view of something than nothing and wanting to see it utilised over holding out for yet another year of low-ball offers.

Having a pricing strategy, and a regular-ish (but too infrequent for my liking) turnover of current names helps, as that goes into the pot for renewal fees and buying more ;)
 

NYJimbo

Domain Re-Animator
Impact
5,586
No Traffic + No Enquiries + Not a Dictionary Word means it goes on a list to manually decide whether to hold it any longer (the default is no) - I'm more "brutal" about dropping newish domains than 15+year aged names.

Several have sold at an overall loss when taking all the renewals into account, but taken the view of something than nothing and wanting to see it utilised over holding out for yet another year of low-ball offers.

Having a pricing strategy, and a regular-ish (but too infrequent for my liking) turnover of current names helps, as that goes into the pot for renewal fees and buying more ;)
Your web site is broken. Lots of exposed page source displaying.
 

karmaco

Top Contributor
Impact
10,453
Many things need to be considered when deciding on renewals. If the name has other alternatives you must research those before you decide to drop. You should do thorough research overall on the name and keyword at renewal time if in doubt.

Buying domains with a “hold it one year” plan is not going to help your business even break even. If you think so little of a name to drop it if it doesn’t sell in 365 days you shouldn’t have regged/bought it in the first place. Buy keepers.
 

FMy

NameRobin.com
Impact
251
Usually there's always a good reason to buy or register a domain in the first place.

All the reasons mentioned in the poll matter, but perhaps what matters the most is the renewal budget this year and perhaps also ROI last year. If my budget was unlimited, I'd never drop a single domain name I ever bought or registered. Why? Because I don't think I ever buy or register anything without enough thought behind it.

If I'm sure about it, then I set auto renewal and don't waste time rethinking. However, if I'm buying on a hunch, I set renewal to manual and write a note about the though process behind buying it on the first place and what to consider when the renewal time comes.
 
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