domains Crypto ETP provider Amun.com rebrand to 21Shares.com

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Cryptocurrency ETP provider Amun.com has completed the rebrand of its company name and product offering to 21Shares.com

The rebrand was a strategic decision made by 21Shares’ CEO Hany Rashwan and company board to enable it to expand into diverse markets with a consistent brand for all regions.

“The name change will allow us to target additional and increasingly more diverse markets by utilising a consistent brand for all regions around the world.

Amun.com fw to 21Shares.com (LLLL.com > NNLLLLLL.com)

read more (etfstream)
 
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One of the worst brand downgrades witnessed

Samer
 
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"The name change will allow us to target additional and increasingly more diverse markets by utilising a consistent brand for all regions around the world."

... because the best way to target a foreign market is by using unmemorable name based on an English word/phrase.
 
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It breaks my heart.. . one of the worst branding .
 
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It actually is not that bad. In a domainers mind it might be, but 21 shares is sounding better than amun imo (in this market)
 
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Amun doesn't roll off the tongue well. 21 shares passes the radio test.
 
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Exactly, I got 21 red dot come for sale :)
 
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yea right :D thats why I already declined a couple of offers
 
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