Oh.....wait a second....so you have the qualifications to speak on their behalf? I'm honestly almost falling out of my chair right now. You've basically answered one of the most basic reasons why large companies buy premium generic domain names in the first place. Take a moment read what you said out loud to yourself and check out this post from DomainSherpa.com. https://www.domainsherpa.com/large-companies-that-own-generic-domain-names/ One more thing. It's wrong compare a Smart Clock to something like Blue Shoes. Even within their own niches they are categorically different in connotation. Blue is a color, but, the word Smart expresses an entirely different meaning when paired with a noun. It's widely used as a descriptor for enhancement, especially for commercial products. Blue Clock is comparable in meaning to Blue Shoes, Blue TV, Blue Car, Blue PC and Blue Phone Smart Clock is comparable in meaning to Smart Shoes, Smart TV, Smart Car, Smart PC and Smart Phone.