What's considered a good (high) search number?

[okvalley]

I use Estibot for general appraisals but I'm mainly looking at how many searches per month a domain gets. What is considered a good count? 5K? 10K? 50K? 100K+?

 

[Jaco]

There is no 'magic number'.

For development, there are names that get 8800 monthly that will be harder to make earn (or, will earn less) than names that get 320 monthly.

For reselling, search volume and exact match can be a nice selling point, but really, the reason you want 'higher search volume' is because you can presume an exact matching generic term with a lot of searches is going to be very relevant to that industry, thus more likely to inspire an end-user to buy.

A good friend of mine who is a bit of a domain reseller once said "The only domains people want to buy are the ones that contain phrases they say out loud five times a day, through the course of normal business conversation..."

Search volume is kissing-cousin to that. The more people who are searching for that phrase, the more likely that businessman is saying 'that exact phrase' out loud five times a day and in turn, the more likely he will be inspired to buy that exact domain name should you offer it for sale.

 

[Zutroy]

I am just a humble newbie and don’t know much about the business and was well and truly sucked in by the estibot thing and hand regged a load of names that with hindsight I probably should not have, as I have not exactly found them easy to sell even though some of them have pretty good exact search results and adsense cpc’s, looking back in hindsight having learnt the little I have I think estibot maybe puts a bit too much weight on searches x cpc, some of the names it gives a fairly good appraisal seem to be heavily influenced by this factor as the names themselves are sometimes pretty naff, looking at actual sales on namebio I have noticed that there are names that have gone for xxxx’s that don’t have searches x cpc that are that good, but have reached a good price because they are pretty nice names. My conclusion is that while this factor may certainly be relevant unless you are talking about fairly significant figures along with a really good extension I probably would not put too much weight on it if it’s not a particularly nice name. I am still trying to get my head around appraising, I think it’s something that can take a little bit of time to learn, but while I still consult estibot out of interest as I wouldn’t say it has no value what so ever, I am now a lot more sceptical of the results it returns, it does have a tendency to really over value names that are not that good, especially .de and .co.uk, some of those results are really ridiculous. Anyway perhaps I am wrong I am still fairly wet behind the ears, feel free to correct me if you think I am wrong.

 

[zachary0611]

It all depends what you are using it for. There are some geo related names that get 100 searches a month that will sell for over 500+ dollars.

 

[TestCase]

Some things to consider...

Numbers will always relative to the niche. If you are looking at hot/big topics/products/services niche then one would hope to find related terms/dn's that also have a very high numbers of searches.

If you are looking at a specific niche with a small number of monthly searches, say 2000, then a highly relevant term with only 500 searches might still be considered very valuable to someone specializing in that niche.

Also, if you were thinking of developing, you might want to consider the CPC/CPA/Ad value too.

If you are good at development and SEO, you could end up making more from a developed domain targeting a low search niche with "high dollar click" value than you might from a "mega searched" niche that has "low dollar click" value.