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domains Vistaprint.com is rebranding to Vista.com

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Vistaprint has built a name for itself in providing printing and marketing services for consumers, sole traders and small businesses. Now it is making a pair of acquisitions as it looks for better ways to square up to the opportunity to serve SMBs with digital services. The company is acquiring online graphic design editor Crello and an online graphic design editor that competes against Canva — and its parent company, stock photo repository Despositphotos — for a total price of $85 million.

Along with the acquisitions, Vistaprint is rebranding as just “Vista” and will be launching a new service powered by Crello called VistaCreate.

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