- Impact
- 33
Virtual business shows, that's an interesting idea for .tv developers.
Have you seen BeforeYouBuy.TV ?
They market themselves as "Connecticut's premier business show" and it's basically an advertorial video sites which highlights products and services on a different theme every month (for example, this month the theme is Connecticut's restaurants, last month it was the outdoors, etc.).
Using this example, we can imagine that more and more virtual business shows will appear on the web in the years to come, taking advantage of all the possibilities of online video and of faster broadband connections.
I can see two types of .tv sites benefiting from this :
- (geos).tv which can help local businesses (within this certain area) promote themselves through the powerful medium that online video can be
- (products).tv which can help promote businesses specialized in this or that particular product.
Similar stuff has existed to some extent on TV for years, as well as in traditional business shows.
But the Internet will have four major advantages over TV commercials and traditional business shows :
- it's much cheaper, which will enable many more businesses to promote themselves this way
- it can be much more local. Given the fairly low cost, it's much easier to develop virtual business shows online for just about every small town or every type of products, while it would be impossible to do traditional business shows for most of them.
- while it can promote local/small businesses, its reach can be truly global as these virtual business shows can be accessible from just about every computer in the world.
- it can offer much more interactivity between businesses and potential customers than TV ever will.
I know that many members of the .tv forum have already been buying and/or developing .tv domains with that kind of idea in mind.
I'm sure we'll see much more of this in the years to come. It's very interesting to see how the pioneers are doing in this kind of .tv sites. We'll see many more new creative ideas when it comes to business and marketing there in the future...
Have you seen BeforeYouBuy.TV ?
They market themselves as "Connecticut's premier business show" and it's basically an advertorial video sites which highlights products and services on a different theme every month (for example, this month the theme is Connecticut's restaurants, last month it was the outdoors, etc.).
Using this example, we can imagine that more and more virtual business shows will appear on the web in the years to come, taking advantage of all the possibilities of online video and of faster broadband connections.
I can see two types of .tv sites benefiting from this :
- (geos).tv which can help local businesses (within this certain area) promote themselves through the powerful medium that online video can be
- (products).tv which can help promote businesses specialized in this or that particular product.
Similar stuff has existed to some extent on TV for years, as well as in traditional business shows.
But the Internet will have four major advantages over TV commercials and traditional business shows :
- it's much cheaper, which will enable many more businesses to promote themselves this way
- it can be much more local. Given the fairly low cost, it's much easier to develop virtual business shows online for just about every small town or every type of products, while it would be impossible to do traditional business shows for most of them.
- while it can promote local/small businesses, its reach can be truly global as these virtual business shows can be accessible from just about every computer in the world.
- it can offer much more interactivity between businesses and potential customers than TV ever will.
I know that many members of the .tv forum have already been buying and/or developing .tv domains with that kind of idea in mind.
I'm sure we'll see much more of this in the years to come. It's very interesting to see how the pioneers are doing in this kind of .tv sites. We'll see many more new creative ideas when it comes to business and marketing there in the future...
