I have just posted in another thread trying to explain the potential of L-L-L.com's to a thread starter who wondered if they had any value in the future. Then I realised that the explanation I had given was just as important to domain hacks, indeed perhaps more so.
With the decline in what is termed 'traditional media' advertising (newspapers, radio, tv) and the growth in online advertising the method of delivery is changing as well from a mainly aural to visual medium. This change is particularly important as far as 'hacked names' is concerned. (We must really come up with a better term for these type of domians by the way, because of the general persona associated with anything that is 'hacked' it does instill a negative response from many when first introduced to them.)
A hacked domain is truely far more unique than a 'conventional' domain name where it is only the suffix that can be different between hundreds of different domains. A hacked domain, say 'lapto.ps' is entirely different to any other domain name, and when seen is automatically recognised as such by the prospective targeted marketed audiance. Now the growth of online advertising with its mainly visual medium means that aunique domain name that can easily be remembered and indeed noted due to its novelty is an extremely important marketing tool for advertisers and their clients.
I hope this makes sense, it is late in the day here in the UK and I have another 4-5 hours to go yet!
Xman, thanks for the welcome back. :tu: