China is geared towards becoming the world's largest single nation of deprived consumers the marketing world has ever taken note of. China wants to reach out. Foreigners want to come in, hint hint.
A recent report, that I overheard on a news channel, projected that China will have the world's largest economy in 15 years.
In the early 70's, while drifting through the eastern hemisphere, this American boy, (who's main exposure to anything Chinese up to that point, had been sad interpretations of chop suey and chow mein), was quite shocked upon seeing his first "mainland" Chinese product. It was a bottle of beer, sitting in a London cooler, with a big red star on the label. After a brief moment of soul searching, I purchased the bottle and made quick work of it. You can imagine my delight when I found the flavor of the beer to be quite good and after realizing I was not going to get dysentary from it. :hehe:
My, my, how times have changed, and how they will continue to change. I don't know the language, or the ropes so I have rights to only one .cn name: Reference.cn, which I thought might be useful, somewhere downstream, for the English speaking. But, judging by how quickly American cos and consumers have embraced .us, I might have to wait another 30 years for it to get noticed, at least, here, in the US.