To Reg Or Not To Reg...

[ComKid]

I am debating some registrations of domain names. Can anyone give me some advice? Here are the numbers for these domain names....


Frequency (Google) 1160
in Anchor Text 3740
in Title 66
in URL 14
Backlinks 0
PageRank 0
Alexa Rank Not Ranked
Traffic (Visits / Day) N/A
PPC Ads # 9
Max PPC Bid $12.13 <--------- one click to double ROI !
Overture/mo 75
Wordtracker/day 2

New! Estibot TotalSearch™ Data:
TotalSearches™ 240 /moRead More!
TotalCompetition™ 0/10 adsRead More!
TotalCPC™ $1.00 MaxBidRead More!


Domain Appraisal USD 470



and.....


Frequency (Google) 33100
in Anchor Text 50500
in Title 193
in URL 27
Backlinks 0
PageRank 0
Alexa Rank Not Ranked
Traffic (Visits / Day) N/A
PPC Ads # 9
Overture/mo 206
Wordtracker/day 5

New! Estibot TotalSearch™ Data:
TotalSearches™ 690 /moRead More!
TotalCompetition™ 0/10 adsRead More!
TotalCPC™ $1.00 MaxBidRead More!


Domain Appraisal USD 1,800 <-------- tempting ROI opportunity !

 

[daj]

Those don't appear to get a lot of traffic, which is why they're still available. They also only have 9 ppc ads which is too low. Unless you develop and get on the first page of google, you won't even get any targeted traffic most likely or clicks. Not worth registering in my opinion.

 

[ComKid]

I was leaning towards registering but I think you are right with these. Thanks! : )

 

[ecalc]

Max PPC Bid $12.13 <--------- one click to double ROI !

Max PPC bid is the advertiser's max cost which is greater than the publisher's share unless the two parties have a direct contract. When ad networks such as sedo/adsense/etc get involved, middlemen eat more than half the pie and the publisher gets what is left.

 

[TheBaldOne]

ecalc is correct, do not confuse max PPC with what you would earn for a click via a parking site. There was a thread on a forum (I don't remember which one) about a year ago about the breakdown of PPC with regards to Sedo. (Sedo had sent out the email to a member by accident and of course it was immediately posted on the public forum! :kickass

The breakdown went something like:

• 
  Google charges advertiser PPC of $10.00
  
  Google takes 15% to cover its costs ($8.50 remaining)
  
  Google split that 50/50 with Sedo ($4.25 to Sedo)
  
  Sedo pays you what they think it is you will accept (they refuse to publish publically what exactly they are paid so that it is unprovable what they say they pay).
  
  So let us say the parking company also takes 15% to cover their costs (and that I think as an estimate is low) so that would leave only $3.6125 remaining
  
  Let us be very generous and say that the parking company splits this with the domain owner on a 50/50 basis that means that the domain owner would get $1.30625 per click.
  
  So at a return of 13% the domain owner is getting approx 1/8th of the Google charge - and remember that is for the max PPC charged to the advertiser! You might only get a click from an advertiser paying just $1 rather than the $10 in the above example.
  
  Just food for thought, it does make developing look a damn site more attractive in the long run! :bingo:

 

[ComKid]

ecalc is correct, do not confuse max PPC with what you would earn for a click via a parking site. There was a thread on a forum (I don't remember which one) about a year ago about the breakdown of PPC with regards to Sedo. (Sedo had sent out the email to a member by accident and of course it was immediately posted on the public forum! :kickass

The breakdown went something like:

• 
  Google charges advertiser PPC of $10.00
  
  Google takes 15% to cover its costs ($8.50 remaining)
  
  Google split that 50/50 with Sedo ($4.25 to Sedo)
  
  Sedo pays you what they think it is you will accept (they refuse to publish publically what exactly they are paid so that it is unprovable what they say they pay).
  
  So let us say the parking company also takes 15% to cover their costs (and that I think as an estimate is low) so that would leave only $3.6125 remaining
  
  Let us be very generous and say that the parking company splits this with the domain owner on a 50/50 basis that means that the domain owner would get $1.30625 per click.
  
  So at a return of 13% the domain owner is getting approx 1/8th of the Google charge - and remember that is for the max PPC charged to the advertiser! You might only get a click from an advertiser paying just $1 rather than the $10 in the above example.
  
  Just food for thought, it does make developing look a damn site more attractive in the long run! :bingo:

• 
  
  Thanks for the info! I had a pretty good idea the revenue shares fell through the cracks somewhere along the line with parking for PPC. It's a crying shame.
  
  I split my descision down the middle... I registered just one of the two names because I know I can get it to pay for itself with a little time put in.
  It is....... HazMatLicense (dot) com

 

[TheBaldOne]

Just realised that the extra $1 reduction from the parking company to cover tax/advertising/running junkets/etc I missedin the list. That makes the figures all square up.

Also remember that some parking companies only pay out for the first click through by a visitor and yet still recieve income from Google for any additional click-throughs. I should stress here not all parking companies follow anything like this methodology when calculating domain owners percentage of PPC. It is definately a case of shopping around for the best deals.