new gtlds This $20 billion company uses a new TLD for its website, and…

[News]

What’s surprising is that it seems to be basing its business on a .technology domain name. As the listener pointed out, DXC.com now forwards to DXC.technology.

So a $20 billion company is using DXC.technology, paid a big sum for DXC.com, and doesn’t own DXC.tech!

Now, the merger just went through so the company’s branding and domain choice might be in flux. But based on the logo (pictured) the company seems to be embracing .technology...

Read More

 

[deez007]

Lol... watch the nGTLD bashers come up with some silly explanation for this....

They gonna say stuff like "The people running the company are idiots" / "They don't know what they are doing" / "They were suckered and bought into the Hype" / "They are gullible and foolish"

Lol, off-course the bottom line is you don't become a $20 billion company by not knowing wtf you doing or by employing idiots or by getting suckered or by being gullible & foolish.

 

[Kate]

They gonna say stuff like "The people running the company are idiots" / "They don't know what they are doing" / "They were suckered and bought into the Hype" / "They are gullible and foolish"

Lol, off-course the bottom line is you don't become a $20 billion company by not knowing wtf you doing or by employing idiots or by getting suckered or by being gullible & foolish.

I can't see how this is a good move, it's not like they ditched a bad .com for a good looking gTLD. No, they just made their name much longer. It's not my idea of a domain 'upgrade'.

Even top corporations do stupid things.
Walmart actually applied for a TLD and killed it. For sure they know how to flush money down the drain on the occasion.
Microsoft, Google, Nokia were .mobi backers too. This is just the domain angle and we are indeed talking about otherwise major, successful companies. But you gotta see oddities and poor judgment from time to time.

Some of the 'adopters' of new extensions have rolled back and reverted to their original domains. Of course the move away from new TLDs is never publicized the same

 

[dordomai]

Lol, off-course the bottom line is you don't become a $20 billion company by not knowing wtf you doing or by employing idiots or by getting suckered or by being gullible & foolish.

visit www.o.co

Overstock.com market cap $500 million

They drank the Kool-Aid and learned from it.

Being good in business does not mean you know anything about domains. You know some people are remarkably competent in some areas and remarkably incompetent in others.

 

[atinc]

What’s surprising is that it seems to be basing its business on a .technology domain name. As the listener pointed out, DXC.com now forwards to DXC.technology.

So a $20 billion company is using DXC.technology, paid a big sum for DXC.com, and doesn’t own DXC.tech!

Now, the merger just went through so the company’s branding and domain choice might be in flux. But based on the logo (pictured) the company seems to be embracing .technology...

Read More

Thanks!
Shared on my thread here : https://www.namepros.com/threads/share-active-websites-with-new-gtlds.1009310/

 

[deez007]

I can't see how this is a good move, it's not like they ditched a bad .com for a good looking gTLD. No, they just made their name much longer. It's not my idea of a domain 'upgrade'.

Even top corporations do stupid things.
Walmart actually applied for a TLD and killed it. For sure they know how to flush money down the drain on the occasion.
Microsoft, Google, Nokia were .mobi backers too. This is just the domain angle and we are indeed talking about otherwise major, successful companies. But you gotta see oddities and poor judgment from time to time.

Some of the 'adopters' of new extensions have rolled back and reverted to their original domains. Of course the move away from new TLDs is never publicized the same

Perhaps....but also keep in mind that even though DXC.com is way shorter... it doesn't say anything at all about the company.... I mean DXC could be a courier company, medical company, sex toy company... but DXC Technology makes it perfectly clear what niche they are in.

 

[deez007]

visit www.o.co

Overstock.com market cap $500 million

Being good in business does not mean you know anything about domains.

It's presumptuous to think that just because their main site is still a .com and that their o.co forwards to a .com that it was a waste of time and money.. No, not at all. say it out aloud... O DOT CO ... sound cool and easy.. so when someone asks them what's their URL.. O DOT CO sounds a lot better than overstock.com

So the O.CO is not a pointless acquisition, just because you are unable to see the business justification does not mean their isn't one.

You mention being good in business doesn't mean they good in domains... well, the same applies to domains... knowing a lot about domains does not mean someone knows a lot about business.

 

[atinc]

Always the same people...
Always...
I am curious if you guys calling each other and let know that : Hey there is a good news about new gTLDs let`s .... it up?
@dordomai @Kate
Seriously?

 

[DOMAIN ILLUMINATI]

They just choosed the(ir) PPPERFECTTT domain.

 

[atinc]

no it's the reality.

Thanks man.
I should add one more thing:
Super super super super super SEO For DXC Technology

 

[deez007]

Yes, just like all of society. How many non.com websites do you visit daily?

You mean there are more .com websites than there are non.com's ... wait wait..so you saying that there is more developed real estate on land that was discovered 25 years ago than there is on land that was discovered 5 years ago?.... WOW, THAT IS REALLY INSIGHTFUL!.. imagine that, what a shocker!!!

 

[slader23]

I'm surprised no one had the balls to mention that...just maybe this 20 Billion dollar company employed individuals with more intellect than "the average" domainer. We can all hate on their choice but a company this size has the resources to simulate multiple scenarios of this decision. Also anyone saying that they are losing traffic to the .com has no idea what they are talking about. They OWN the .com and are forwarding the traffic to their preferred extension. They aren't losing any traffic whatsoever, merely directing it to the tld their company has chosen to operate under as .technology perfectly describes what their company specializes in. This isn't an example of the ngtld being better than the .com in terms of traffic...this is just an example of the fact that some business prefer tlds that describe the premise of their business...i.e the segmentation of their niche over an all encompassing generic tld like .com. Any one user typing in the .com will automatically know that this is a technology company and over time get used to typing in the .technology not the .com. The time where domainers can assume they understand the preferences of end users is over. It is time to deal with this reality and move forward. Some end users will prefer an ngtld as their client facing domain name rather than the .com because it is more descriptive of their business...DEAL WITH IT and figure out how you can adapt. Don't spend so much time arguing over something that is going against what you believe.

 

[Wass]

Super SEO For DXC Technology...

 

[Wass]

Sorry I forgot something : Super super super super super SEO For DXC Technology

 

[rentmynames]

They are / will be losing traffic to dxctechnology.com. LMFAO!

Hopefully they don't end up spending thousands or millions for this domain (dxctechnology.com)

 

[DOMAIN ILLUMINATI]

why didn't you register technologytechnologytechnologytechnology....technology?

I have already, a few days ago:
technologytechnologytechnologytechnologytechnologytechnology.technology

 

[deez007]

There is one important fact of life that permeates through everything, for anything or anyone to advance it is required to evolve. All the greatest discoveries and inventions over the past few hundred years were NOT achieved by people who followed the rules, conformed to the status quo, coloured between the lines. It was done by people and companies who challenged the norm, who went against the grain and were bold enough to try something different.

 

[atinc]

My dear friends, there is one point you all missing in here.

The new gTLD supporters - investors - followers (whatever you want to call them) are not investing only for new gTLDs.

Take me as an example, I have been buying domains since 2012, I had a 100% dot com portfolio till the mid 2016. Now my portfolio consists of 35% .Coms and 65% new gTLDs.

The point you are missing in here that we invest on both extensions when we find a satisfying domain name with an extension no matter it is .Com or a new gTLD.

And we are happy to see when;

- a 20 Billion company starts to use a new gTLD by directing its precious 3L.Com to a new gTLD

- a new gTLD sold for over $200,000

- a new gTLD sales report shows that it can cost more than a very rare 3L dot Com (MNG.COM - CASINO.ONLINE scenario )

- Big companies like Mercedes using non dot Com for their marketing purposes ( www.amg.istanbul )

But few of you continuously trying to de-market new gTLDs on each thread where these good sales records or news announced.

The bottom line is we will continue on investing for new gTLDs and dot Coms while some of you will be remaining only dot Com investors.

So let it be that way, what is the purpose of discussing this competition between dot Com vs GTLDs.

We are happy that you are not investing on new gTLDs cause I personally know few of your portfolios where there are really cool dot Coms you own.

You should support us to invest only on new gTLDs cause I also know there are some really cool new gTLDs that we own.

Honestly, I will keep on my investments in both areas.

There is no point to getting into an endless argument with the same people all the time.


@JB Lions @Kate @dordomai @Casey L. @rentmynames

 

[tiawalling]

Scene 1: .com vs ngtld bashing

Scene 2: billion $$ company bought what they want for whatever reasons they had.

Scene 3: com vs ngtld bashing continues...

Scene 4: more drama on the way .... Grab your popcorns ^^

 

[dordomai]

It's presumptuous to think that just because their main site is still a .com and that their o.co forwards to a .com that it was a waste of time and money.. No, not at all. say it out aloud... O DOT CO ... sound cool and easy.. so when someone asks them what's their URL.. O DOT CO sounds a lot better than overstock.com

So the O.CO is not a pointless acquisition, just because you are unable to see the business justification does not mean their isn't one.

they performed so horribly and were losing money so that they were forced to switch back. How was this a good investment? They would have gone broke sooner or later with that domain.

they drank the registry hype Kool-Aid and paid for it.

http://domainincite.com/7992-o-co-loses-61-of-its-traffic-to-o-com

It even bought the naming rights to the Oakland Coliseum, which is now known as the O.co Coliseum.

a lot of money wasted. the registry sold them a toxic asset liability and were laughing all the way to the bank.

 

[Wass]

Super super super SEO For DXC Technology...

 

[Wass]

Wass you being ironic or what?

no it's the reality.
Search: dxc technology and you will see...

 

[deez007]

You're jumping to conclusions. They registered the name January of this year, so they were clearly successful before using the new domain name.

Can you name similar companies that have thrived due to nTLD branding? Particularly online-based companies?

Two that come to mind are the failure of rebranding overstock with o.co. Another is booking.com, stating how much traffic they lost to booking.yeah.

Guys this is what we call "clutching at straws"

The comparison is completely irrelevant - this case is one where the company owns the shorter .com of their name and they have redirected it to a longer nGTLD that they feel reflects their company better.

Overstock.com change to a O.co domain in 2012 - the scenario is COMPLETELY different and has zero bearing on this scenario.

All you guys are doing is showing 5 year old case of where a nGTLD failed.

DXC owns DXC.com and now they redirect it to DXC.tecnology so explain to me how would could they suffer from traffic leakage like overstock.com suffered from?

You comparing apples to hot choclate

 

[atinc]

It is one of the most common non.com extensions there is, and it still failed. How is that irrelevant?

So you categorize like dot com and non dot coms?
Thats enough for me Casey.
Thanks

 

[deez007]

I am sorry but rebranding to a nGTLD is and always a failure.

Lol, always a failure?

Should have taken the RED PILL - Taking the BLUE PILL is failure