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This $20 billion company uses a new TLD for its website, and…

Discussion in 'gTLD Discussion' started by News, Apr 12, 2017.

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  1. News

    News Hand-picked News VIP

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    Read More
     
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  2. atinc

    atinc Business Member Business Account

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    Thanks!
    Shared on my thread here : https://www.namepros.com/threads/share-active-websites-with-new-gtlds.1009310/
     
  3. deez007

    deez007 Emancipate Yourself From Mental Slavery VIP

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    Lol... watch the nGTLD bashers come up with some silly explanation for this....

    They gonna say stuff like "The people running the company are idiots" / "They don't know what they are doing" / "They were suckered and bought into the Hype" / "They are gullible and foolish"

    Lol, off-course the bottom line is you don't become a $20 billion company by not knowing wtf you doing or by employing idiots or by getting suckered or by being gullible & foolish.
     
    Last edited: Apr 13, 2017
  4. Wass

    Wass Established Member

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    Super SEO For DXC Technology... :xf.smile:
     
  5. Kate

    Kate Thinking inside the Box™ VIP ★★★★★★★★★★

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    I can't see how this is a good move, it's not like they ditched a bad .com for a good looking gTLD. No, they just made their name much longer. It's not my idea of a domain 'upgrade'.

    Even top corporations do stupid things.
    Walmart actually applied for a TLD and killed it. For sure they know how to flush money down the drain on the occasion.
    Microsoft, Google, Nokia were .mobi backers too. This is just the domain angle and we are indeed talking about otherwise major, successful companies. But you gotta see oddities and poor judgment from time to time.

    Some of the 'adopters' of new extensions have rolled back and reverted to their original domains. Of course the move away from new TLDs is never publicized the same :xf.wink:
     
  6. dordomai

    dordomai Active Member VIP

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    visit www.o.co

    Overstock.com market cap $500 million

    They drank the Kool-Aid and learned from it.

    Being good in business does not mean you know anything about domains. You know some people are remarkably competent in some areas and remarkably incompetent in others.
     
    Last edited: Apr 13, 2017
  7. deez007

    deez007 Emancipate Yourself From Mental Slavery VIP

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    Perhaps....but also keep in mind that even though DXC.com is way shorter... it doesn't say anything at all about the company.... I mean DXC could be a courier company, medical company, sex toy company... but DXC Technology makes it perfectly clear what niche they are in.
     
  8. deez007

    deez007 Emancipate Yourself From Mental Slavery VIP

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    It's presumptuous to think that just because their main site is still a .com and that their o.co forwards to a .com that it was a waste of time and money.. No, not at all. say it out aloud... O DOT CO ... sound cool and easy.. so when someone asks them what's their URL.. O DOT CO sounds a lot better than overstock.com

    So the O.CO is not a pointless acquisition, just because you are unable to see the business justification does not mean their isn't one.

    You mention being good in business doesn't mean they good in domains... well, the same applies to domains... knowing a lot about domains does not mean someone knows a lot about business.
     
    Last edited: Apr 13, 2017
  9. dordomai

    dordomai Active Member VIP

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    they performed so horribly and were losing money so that they were forced to switch back. How was this a good investment? They would have gone broke sooner or later with that domain.

    they drank the registry hype Kool-Aid and paid for it.

    http://domainincite.com/7992-o-co-loses-61-of-its-traffic-to-o-com

    a lot of money wasted. the registry sold them a toxic asset liability and were laughing all the way to the bank.
     
    Last edited: Apr 13, 2017
  10. deez007

    deez007 Emancipate Yourself From Mental Slavery VIP

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    8 out of 13 people were typing .com instead of .co - how much did they invest in above the line marketing to let everyone know about the new domain? Was it published everywhere so people could see the .co ?

    Lets also not forget that this was in 2012.. .co was unheard of by most people

    In 2012 for them to have made a move like that was not a good idea at all.
     
    Last edited: Apr 13, 2017
  11. Wass

    Wass Established Member

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    Super super super SEO For DXC Technology... :xf.grin:
     
  12. atinc

    atinc Business Member Business Account

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    Always the same people...
    Always...
    I am curious if you guys calling each other and let know that : Hey there is a good news about new gTLDs let`s .... it up?
    @dordomai @Kate
    Seriously?
    :xf.rolleyes:
     
  13. Wass

    Wass Established Member

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    Sorry I forgot something :xf.grin:: Super super super super super SEO For DXC Technology :xf.grin:
     
    Last edited: Apr 13, 2017
  14. atinc

    atinc Business Member Business Account

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    Wass you being ironic or what?
     
  15. dordomai

    dordomai Active Member VIP

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  16. Wass

    Wass Established Member

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    no it's the reality.
    Search: dxc technology and you will see...
     
    Last edited: Apr 13, 2017
  17. Casey L.

    Casey L. Active Member VIP

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    You're jumping to conclusions. They registered the name January of this year, so they were clearly successful before using the new domain name.

    Can you name similar companies that have thrived due to nTLD branding? Particularly online-based companies?

    Two that come to mind are the failure of rebranding overstock with o.co. Another is booking.com, stating how much traffic they lost to booking.yeah.
     
  18. atinc

    atinc Business Member Business Account

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    Thanks man.
    I should add one more thing:
    Super super super super super SEO For DXC Technology
    (y):xf.smile:
     
  19. atinc

    atinc Business Member Business Account

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    Is .co a new GTLD?
    Why you giving an irrelevant example guys?
    C`mon!
     
  20. atinc

    atinc Business Member Business Account

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    I gotta watch a UEFA match right now will reply you later.
    Cheers.
    P.S : Make more calls :xf.wink:
     
  21. Casey L.

    Casey L. Active Member VIP

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    Google "dxc", they're paying to appear at the top of the page since it clearly says "ads related to dxc". Their new domain appears 5th, after 4 .coms, one being the Duluth cross country ski club.

    Last time I checked, ski clubs don't have $20B, and yet their SEO is still better.

    Make it a little less obvious that you know nothing about SEO
     
  22. deez007

    deez007 Emancipate Yourself From Mental Slavery VIP

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    Guys this is what we call "clutching at straws"

    The comparison is completely irrelevant - this case is one where the company owns the shorter .com of their name and they have redirected it to a longer nGTLD that they feel reflects their company better.

    Overstock.com change to a O.co domain in 2012 - the scenario is COMPLETELY different and has zero bearing on this scenario.

    All you guys are doing is showing 5 year old case of where a nGTLD failed.

    DXC owns DXC.com and now they redirect it to DXC.tecnology so explain to me how would could they suffer from traffic leakage like overstock.com suffered from?

    You comparing apples to hot choclate
     
  23. Casey L.

    Casey L. Active Member VIP

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    It is one of the most common non.com extensions there is, and it still failed. How is that irrelevant?
     
  24. dordomai

    dordomai Active Member VIP

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    why?
     
  25. rentmynames

    rentmynames Established Member

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    They are / will be losing traffic to dxctechnology.com. LMFAO!

    Hopefully they don't end up spending thousands or millions for this domain (dxctechnology.com)
     
    Last edited: Apr 13, 2017

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