When evaluating domain names, I think it is of utmost importance to think about who will be buying the domain name and then determining if there is enough of a margin to sell the domain name profitably.
One mistake I make on occasion is buying a domain name that looks very good on the outside but has limited profit potential when reselling. There are a number of professions that don’t seem to value domain names as much as others. A domain name may be an awesome exact match domain name for a specific field, but if people in the field aren’t big domain name users or a web presence isn’t all that important, the domain name may have less commercial value.
Some tips to knowing if a specific field may not be able to support the price you would need to achieve:
Source
One mistake I make on occasion is buying a domain name that looks very good on the outside but has limited profit potential when reselling. There are a number of professions that don’t seem to value domain names as much as others. A domain name may be an awesome exact match domain name for a specific field, but if people in the field aren’t big domain name users or a web presence isn’t all that important, the domain name may have less commercial value.
Some tips to knowing if a specific field may not be able to support the price you would need to achieve:
- Other awesome domain names are owned by investors and for sale at low prices
- Businesses in that field have longtail or below average domain names
- There aren’t many Adword advertisers for that field
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