- Impact
- 50
http://www.backfence.com/
While not a .TV, this was a GEO site in Northern Virginia. Six months after I left Respond, I got a call from one of my former employees. He was raving about how Backfence was going to change the world. It had high powered execs from traditional media at the helm. It had launched in Arlington and the Bay Area.
When I bought Arlington.tv, the same person told me Backfence was going to dominate that market and kick my butt.
Well Backfence.com is gone. The site is still up, but with goodbyes have begun.
Good article
http://www.clickz.com/showPage.html?page=3626357
"It may also have been difficult to communicate to advertisers the value of Web sites that had yet to fully gel. Local businesses didn't understand how buying on Backfence differed from placing ads in yellow pages or the local paper, suggested Peter Krasilovsky, principal of local media consulting firm Krasilovsky consulting. "Small businesses complained that they weren't really sure what they were buying," he said."
"The limited response to Backfence's shutdown from site members suggests low user engagement contributed to an inability to attract ad dollars. Three comments were left by members of one of Backfence's original sites in Reston, Virginia. "
GEO TV owners. GEO is not easy to develop. Mark my word.
While not a .TV, this was a GEO site in Northern Virginia. Six months after I left Respond, I got a call from one of my former employees. He was raving about how Backfence was going to change the world. It had high powered execs from traditional media at the helm. It had launched in Arlington and the Bay Area.
When I bought Arlington.tv, the same person told me Backfence was going to dominate that market and kick my butt.
Well Backfence.com is gone. The site is still up, but with goodbyes have begun.
Good article
http://www.clickz.com/showPage.html?page=3626357
"It may also have been difficult to communicate to advertisers the value of Web sites that had yet to fully gel. Local businesses didn't understand how buying on Backfence differed from placing ads in yellow pages or the local paper, suggested Peter Krasilovsky, principal of local media consulting firm Krasilovsky consulting. "Small businesses complained that they weren't really sure what they were buying," he said."
"The limited response to Backfence's shutdown from site members suggests low user engagement contributed to an inability to attract ad dollars. Three comments were left by members of one of Backfence's original sites in Reston, Virginia. "
GEO TV owners. GEO is not easy to develop. Mark my word.
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