Terrible names in domain industry

[Aleksi]

Why do so many domaining companies use terrible domain names?
e.g. GoDaddy (should be an adult site), spaceship, porkbun, domaineasy etc.

Also, many domain brokers use such bad domains that my soul hurts.

 

[pokerbro]

HostGator.com

".. Between HostGator and GatorHost. I was torn on which domain to choose. I didn't know which one sounded better and couldn't afford both domain..." - Brent Oxley (founded HostGator back in 2002 before sold it for $220 million)

imagine if he had host.com, sold for $1 billion

 

[itssri]

Show attachment 269891

Just an interesting observation about the alternative: it abbreviates to FINDERS, so could they had the name "FINDERS, Inc." or do they actually have that?

 

[itssri]

Nam

I agree, Spaceship is a great name. NameCheap (similar to Budget car rental) is not. Pigeonholed when you use a name like that.

NameCheap could not offer cheap name anymore, so they launched the SpaceShip

 

[BrandingGo]

Nam

NameCheap could not offer cheap name anymore, so they launched the SpaceShip

Prices to the moon?)

 

[trelgor]

Why do so many domaining companies use terrible domain names?
e.g. GoDaddy (should be an adult site), spaceship, porkbun, domaineasy etc.

Also, many domain brokers use such bad domains that my soul hurts.

DomainEasy is bad. The others range from great to OK. Only domainers think that a great "name" should be "self-explanatory". The moneyed market begs to differ by a ridiculous margin. Naming professionals get nauseous when they see the bland and literal keyword options domainers call "names". Trademark professionals advise against them.

All while domainers whine about end-users "not getting it".

The notion that good "names" should consist of literal keywords is a legacy domainer heritage that was only ever a direct traffic thing, and a google bonus thing, both of which are gone with the wind. What remains are names that can be brand identities, and not merely the flat generic content label.

It's astonishlingly even the case that "self-explanatory" is widely conflated with "brandable".

That is an oxymoron I'm afraid.

 

[postscripter]

You don’t need to know.
Just worry about your business.
The question you should ask is why so many domainers worry about other people business?

he is not worried. don't worry.

 

[postscripter]

Agree

Good names:
Aftermarket.com
Dan.con
Afternic.com
Sedo.com
Enom.com
Moniker.com

Bad ones
DomainEasy.com
Daaz.com
Porkbun.com
Namesilo.com
Gandi.net
Internet.bs
Bodis.com

i was going to mention afternic as a bad name, but it seems I am missing something ... what is that name about???

 

[Eminent Domain Names]

i was going to mention afternic as a bad name, but it seems I am missing something ... what is that name about???

No clue.

 

[postscripter]

Nam

NameCheap could not offer cheap name anymore, so they launched the SpaceShip

but on a serious note. even if a registrar offers cheap names, calling the platform Cheap(Anything) is "cheap" and uninteresting. I would avoid it for sure. (love Namecheap and I use them)

 

[Samer]

but on a serious note. even if a registrar offers cheap names, calling the platform Cheap(Anything) is "cheap" and uninteresting. I would avoid it for sure. (love Namecheap and I use them)

Usually, that is the case, and “inexpensive” is a better, more sophisticated word to convey value-add proposition.

 

[BrandingGo]

i was going to mention afternic as a bad name, but it seems I am missing something ... what is that name about???

Afternic is okay name. I like it.
It means AFTERmarket + nic
Nic is related to registry/ registrar.
So Afternic is registry of aftermarket domains

 

[postscripter]

Afternic is okay name. I like it.
It means AFTERmarket + nic
Nic is related to registry/ registrar.
So Afternic is registry of aftermarket domains

ah ok thanks for the explnation

 

[Samer]

ah ok thanks for the explnation

Afternic is the worst name out of all.
It fails every radio test; “Nik” “Nic” “Nec” last 3 letters.

DAN is better than a million “Afternics”
(Talking purely, name, not the most popular)

 

[Jannes]

Buyers see GoDaddy’s name nowadays, not Afternic (much). The latter is an insider name in a very niche ”industry” and it could be named GoOnDaddy/ GoonDaddy for all I care. By contrast, buyers see the name Atom. Some people pronounce it as Adam. A great name regardless, imo.

 

[Eminent Domain Names]

Afternic is okay name. I like it.
It means AFTERmarket + nic
Nic is related to registry/ registrar.
So Afternic is registry of aftermarket domains

Nic? Huh!

How is nic related to registry/ registrar?

What am I missing?

 

[Future Sensors]

Nic? Huh!

How is nic related to registry/ registrar?

What am I missing?

You will find the origin of "NIC" here:

https://en.wikipedia.org/wiki/InterNIC
https://en.wikipedia.org/wiki/Domain_name_registry

 

[Eminent Domain Names]

You will find the origin of "NIC" here:

https://en.wikipedia.org/wiki/InterNIC
https://en.wikipedia.org/wiki/Domain_name_registry

How can one poster be so helpful!?

Be like @Future Sensors !!

Tx.

 

[sathish g]

Most of the times these were early stage startups were they didnt think too much of the brand name. They likely never expected it to become a success story . I would guess very few of them even put some thought into the the domain names except for brand ability.

 

[stevepan]

As long as users accept it, it's a good name. We do not know it's good or not until it proves itself. We human have limitation ... We do not know exatly how our brains work

 

[Samer]

How can one poster be so helpful!?

Be like @Future Sensors !!

Tx.

I love @Future Sensors and is very helpful but i feel “nic” is an antiquated term with the bonus of failing all radio tests.