Spaceship

Terrible names in domain industry

Spaceship Spaceship
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Tunnus

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Why do so many domaining companies use terrible domain names?
e.g. GoDaddy (should be an adult site), spaceship, porkbun, domaineasy etc.

Also, many domain brokers use such bad domains that my soul hurts. ๐Ÿ˜๐Ÿ˜‚
 
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Spaceship is fine I think. The idea is that your domain will take you to the stars or whatever.

Domain Easy is a descriptive brand. Because people who manage domains want it to be easy.

GoDaddy and Porkbun are a bit weird though. But they make it work.

As for the brokers, the ones I'm aware of are fine, domainmarket.com, netincome.com, nextventure.com, etc.
 
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Domain Easy is a descriptive brand. Because people who manage domains want it to be easy.
Yeah, but EasyDomain would be a 100 times better name.
 
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The earring wearing moron who created GoDaddy did it on a whim, not from some super duper rationale or business minded thinking.
The business managed to work out for him but he was stuck with the name and so he couldn't change it. I suppose it's discintive but this name could have bene used for almost anything.
The other weird names are people trying to get distinction from different angles. Nothing wrong with that and it will appeal to some and not others.

But the domain business is otherwise awash with dreary and dull names, much like the computer hardware makers were in the 1990s, with all of them making plain cream boxes, until Steve Jobs shook up the industry with the iMac.
Sedo used to be called TargetDomain (they were much nicer people back then) but they became corporatized (or got bought by the German entity that owns them) and as a result, they lost their soul and they've never got it back.

I was fond of Trafficz when they were still going (are they now Bodis?).

I suspect that this dearth of difference and creativity is due to how the digital space is rammed full of nerds, geekoids, propellerheads and bearded fat guys, all of whom will probably be telling their co-workers about what they think will be in the next episode of Silo, while holding a mug of dreary coffee in one hand and using the other arm and hand to wave around as they make their predictions and saying things like "I tell you what..." and "You'll never guess...", "The other day, right...".
 
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Yeah, but EasyDomain would be a 100 times better name.
Easy Domains would be good (easy domain doesn't make sense, since it would imply that they only handle one domain), Easy Domaining could work too.

In Domain Easy I think they're using the word domain as an adjective (domain [adj.]: managing domains) and not as a noun.
 
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You donโ€™t need to know.
Just worry about your business.
The question you should ask is why so many domainers worry about other people business?
 
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The question you should ask is why so many domainers worry about other people business?
Quite possibly because their own house is not in order and they don't know how to fix it. So they distract themselves with other people's stuff.
 
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You donโ€™t need to know.
Just worry about your business.
The question you should ask is why so many domainers worry about other people business?
I think humans are naturally curious. :unsure:

Imagine if you went to the dentist and his teeth looked like those of a homeless person and his mouth smelled like a landfill. Would you ever wonder why he doesn't fix this? ๐Ÿ˜
 
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Imagine if you went to the dentist and his teeth looked like those of a homeless person and his mouth smelled like a landfill. Would you ever wonder why he doesn't fix this? ๐Ÿ˜
This occures surprisingly often, although in the dentist situation, it would not be so obvious, as the dentist would be all too aware of what signal it sends to the patient and staff if he/she allowed their teeth to be obviously bad.

No, it is not uncommon to find tradesmen who have rickety unfinished homes, mechanics who drive jalopies and lawyers who don't advocate for themselves or even follow the law all the time.

But those and your example aren't really on the same point made by Johnn.
 
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Come on. You can't see the dentist teeth because they wear mask when they see you.
 
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I think humans are naturally curious. :unsure:

Imagine if you went to the dentist and his teeth looked like those of a homeless person and his mouth smelled like a landfill. Would you ever wonder why he doesn't fix this? ๐Ÿ˜
This is because they know that a repaired tooth without nerves is dead and useless, that is why he waits to remove it, I always wondered about this and have met similar Dentists, maybe they know something which we don't.
 
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Imagine if you went to the dentist and his teeth looked like those of a homeless person and his mouth smelled like a landfill. Would you ever wonder why he doesn't fix this? ๐Ÿ˜

Registrars are in the business of selling domains (and upselling stuff), what do they care how great those domains are.
As for aftermarkets, why would their founders choose names that they can sell for 6-7 figures?
 
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You donโ€™t need to know.
No, but he can still want to know.

Just worry about your business.
The question you should ask is why so many domainers worry about other people business?
Maybe he's curious to learn? If you want people to not mind other people's business then mind your own business.
 
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I'm just going to leave a few of these here:

Apple, Amazon, Google, Blackberry, Caterpillar, Diesel, Fox, Jaguar, Yahoo, eBay, Alibaba, Zara, Nike, Starbucks, Oreo, Lexus, Spotify, Hulu...

Some of the biggest and most successful brands have nothing to do with what they're selling ;)
 
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I'm just going to leave a few of these here:

Apple, Amazon, Google, Blackberry, Caterpillar, Diesel, Fox, Jaguar, Yahoo, eBay, Alibaba, Zara, Nike, Starbucks, Oreo, Lexus, Spotify, Hulu...

Some of the biggest and most successful brands have nothing to do with what they're selling ;)
That isn't the point if this thread though.

All the names you mentioned are the ones that made it, either through first mover advantage, or clever/smart branding and marketing, or just having the right name, for the right product and, crucially, at the right time. The difference between things working out for a name and things not working out, are sometimes extremely tiny, perhaps imperceptably so.

Some of the above names are regular dictionary words, while other are just made up. Why exactly did they succeed when others didn't, I have no clue about.

Plus, how many great names went bust or got bought out and are no longer in our minds - it must be a lot.
 
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One of the important aspects of domain names for businesses is intellectual property protection. A made-up name might be easier to trademark than a generic domain name. Category killer generics are different and they can be much harder to protect. As has been mentioned above, businesses think about brands because people remember brands.

Regards...jmcc
 
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Agree

Good names:
Aftermarket.com
Dan.con
Afternic.com
Sedo.com
Enom.com
Moniker.com

Bad ones
DomainEasy.com
Daaz.com
Porkbun.com
Namesilo.com
Gandi.net
Internet.bs
Bodis.com
 
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One of the important aspects of domain names for businesses is intellectual property protection. A made-up name might be easier to trademark than a generic domain name. Category killer generics are different and they can be much harder to protect. As has been mentioned above, businesses think about brands because people remember brands.

Regards...jmcc
Yes, that is why IMO most of 2 words combos are useless, we domainers register with VR, AI, NFT, GAI, meta etc, but if we look careful, most of the popular AI, robots, art companies and others don't use this acronyms in their brand.
I think that acronyms are used by cheap startups who can't afford a great brand, of course there are exceptions like OpenAI and others! :unsure:
And human names are mostly brands, that is why we are not named as Potato, Left or Right etc.
 
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Agree

Good names:
Aftermarket.com
Dan.con
Afternic.com
Sedo.com
Enom.com
Moniker.com

Bad ones
DomainEasy.com
Daaz.com
Porkbun.com
Namesilo.com
Gandi.net
Internet.bs
Bodis.com
OP asked about terrible names, not an opinion on entities you like or dislike.
 
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Agree

Good names:
Aftermarket.com
Dan.con
Afternic.com
Sedo.com
Enom.com
Moniker.com

Bad ones
DomainEasy.com
Daaz.com
Porkbun.com
Namesilo.com
Gandi.net
Internet.bs
Bodis.com
Porkbun might not be a bad one. It has a kind of psychological hook in that people might ask themselves what it means.

Regards...jmcc
 
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I donโ€™t get itโ€ฆ
Some of the worst ?
saw? Sav ? Bodis ? Porkbun? DaaZ?
Many others.



Especially when there are more than a few eminent domain names available. ๐Ÿ˜†๐Ÿ˜‰
 
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The earring wearing moron who created GoDaddy did it on a whim, not from some super duper rationale or business minded thinking.
The business managed to work out for him but he was stuck with the name and so he couldn't change it. I suppose it's discintive but this name could have bene used for almost anything.
The other weird names are people trying to get distinction from different angles. Nothing wrong with that and it will appeal to some and not others.

But the domain business is otherwise awash with dreary and dull names, much like the computer hardware makers were in the 1990s, with all of them making plain cream boxes, until Steve Jobs shook up the industry with the iMac.
Sedo used to be called TargetDomain (they were much nicer people back then) but they became corporatized (or got bought by the German entity that owns them) and as a result, they lost their soul and they've never got it back.

I was fond of Trafficz when they were still going (are they now Bodis?).

I suspect that this dearth of difference and creativity is due to how the digital space is rammed full of nerds, geekoids, propellerheads and bearded fat guys, all of whom will probably be telling their co-workers about what they think will be in the next episode of Silo, while holding a mug of dreary coffee in one hand and using the other arm and hand to wave around as they make their predictions and saying things like "I tell you what..." and "You'll never guess...", "The other day, right...".
GoDaddy as a name is a huge marketing trick (not intended).

I can remember that day when I first saw it (2004), and I remembered the name & brand forever.

It was that 'nerd, computer geek, discount' mix, that was easy to memorize.



Seems you do not always need serious names, for a big business...

Its good enough when people can recognize you.
 
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"Why are there so many bad tasting foods on the menu? Stupid chef."

You are mostly revealing something about yourself.

Porkbun is a great name, oink.
 
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