Successful end-user sales

[QualityNames.com]

I am wondering how many of you had a successful sale after sending out end-user e-mails? I have used some examples listed here on NP but until now no luck.

 

[markmiddleton]

I am wondering how many of you had a successful sale after sending out end-user e-mails? I have used some examples listed here on NP but until now no luck.

Yes two in two months direct from an email but I can't share why until I've acquired all I want of the market I would be revealing in particular.

Businesses usually want something practical and you to get to the point quickly, thats all I am going to say at this point.

 

[Ronald Regging]

My very first sale was to an end-user and has been my highest sale to date (and I've probably sold about 30+ domains in the past year). The great thing about it was that it was the perfect domain in that it very clearly told me who the end users were and I knew who I was going to pitch it to before I even registered it. Since then, I've sort of just wandered around picking up random domains, thinking they are good (and perhaps they are), but I don't have a clear vision of who exactly I'm going to try to sell them to when I register them.

Some I pick up knowing that I can flip quickly on the forums. Nothing wrong with that, especially since I have a low budget to work with, every little bit helps. But the key to end-user sales IMO is having an end-user battle plan in your head for every domain that you register, BEFORE you register it. Also in order to eliminate what I like to called "ADD Domaining", it might also be helpful to stick within a specific area of business when registering domains. Meaning, focus on real estate domains, or medical domains, or religious domains, etc... Whatever it is, if you limit yourself to 1-3 areas, you're probably more likely to be able to research end users and know who will be interested in a domain you pick up.

 

[Skinny]

I haven't had the pleasure of an end user approaching me.

I'm still pretty new so I'm learning every day.

Skinny

 

[owntype]

I sold 10+ but all in low - mid xxx range, and I believe some of them has mid xxx resell value.

Anyway, it worths to have a try.

 

[Spade]

I am wondering how many of you had a successful sale after sending out end-user e-mails? I have used some examples listed here on NP but until now no luck.

Ive had some minor success in this direction, but as a whole, little. I am changing how I run my domain business, and will soon be more actively seaking out these types of sales. I have been in communication with several businesses where my domains could be used or are needed, but these businesses seem to be taken aback when pricing and figures are brought up.

 

[champ_rock]

well frankly i have had no end-user sales till now

but i have managed to find certain resellers who paid me slightly less than the enduser prices. therefore i really do not mind.

but ya i would love to interact with some enduser

 

[DomainBuyerBroker]

I am wondering how many of you had a successful sale after sending out end-user e-mails? I have used some examples listed here on NP but until now no luck.

Being proactive in sales is a challenge but I have done it with some success.

First, I harvest all the Players in the keyword domain I am trying to sell. I then craft a short email which contains the price and my contact info. You are offering the name for sale so price it. Send one email at a time and address it directly to your prospect. Don't bother sending emails to sales@ . Figure out the email protocol of your target company, usually firstname.lastname@ or firstinitiallastname@ then send emails to the VP of sales, marketing, CEO and biz dev.

How would you like to get an email asking you to buy something with the request for YOU to make an offer. DELETE.

Response rate is VERY low. In marketing if you get a 3% conversion rate that's good. So, if you send out 100 emails, expect 3 replies.

One of those replies might be a purchase. One will be a nasty remove me. One will be a nice no thanks.

Then, I follow up with phone calls. You really have to love rejection to sell domains this way. MOST of the people you call will not answer their phone or ever return the call. The ones that you do catch will probably not know about the value of domains.

So, if you want to be proactive selling domains you have to do it every day. Expect maybe one sale for every 100 emails or phone calls you make.

Not great news but most companies still don't get it when it comes to owning and using their industry or keyword domains.

 

[markmiddleton]

Not great news but most companies still don't get it when it comes to owning and using their industry or keyword domains.

Yeah thats what i've found and if you try to take the time to do it, your probably looking too much like a telephone salesman to the end user.

What we need is a big ad campaign from the auction sites as to why buying up domains of your category or relevant business practices is a good idea, everyone wins...

 

[capiche]

I've also had moderate success at selling this way. About 50% of my sales have been the result of soliciting end-users through email. Most that I have sold this way so far have been mid $xxx and one has been mid-high $xxxx.

I buy mostly generic domains in .com and it's been rather easy for me to get interest and replies back from companies, but definitely, the hard part is trying to convince them of their need for the name.

It's true that most companies still don't get it when it comes to owning and using their industry or keyword domains, but because of this, you unfortunately have to be the "telephone salesman" and take the time to explain, even in email. In my experience of what has worked, anyway.

In just about every email I send out, I go a little into the advantages of "direct-navigation" and how it could help increase their company's revenue. I do this even if the domain I am trying to sell hardly has any traffic at all, because most of the domains I try to sell this way are products, services, etc, that are relatively new to the market and really don't have any yet anyway.

In these instances, what you are trying to sell is the "probability" that the domain in question will perform once the general public becomes aware of the product (or whatever it is) "because" of direct-navigation, if that makes any sense.

I also give examples of other companies, (sometimes direct competitors to the company I'm writing) and how they are using generic keyword domains in their marketing strategies.

It is a pretty "hit and miss" way of doing things like others have said, and it definitely takes a lot of emails and a lot of research, but I think that overall, it significantly increases your chances of selling as opposed to just waiting for offers.

 

[Lasher]

I've had a couple of end user sales from them contacting me via whois, but the only response I got from a few tries at email to relevant companies was a single "f--k off spammer!"

 

[Broker]

Havent had much luck either, some interest with low ball offers but no sales yet. In talks right now with 2 endusers on one of my real estate .tv's but so far no offers. More then happy to wait it out or hold the names, I like them anyway.